Over the last month, we've rolled out powerful tools designed to help your business grow smarter, faster, and more efficiently. Key highlights include the launch of our new ACE Powered Insights for personalized growth strategies, significant upgrades to make listing products / managing complex inventory / going LIVE much easier, and major enhancements to shipping reliability and heavy-parcel logistics.
We've also introduced smarter ways to manage your creator collaborations with dynamic commission tools and provided better analytics and pricing controls so you can maximize your profitability and effortlessly sync promotions across platforms.
Bookmark this page to learn through things at your own pace or register for our upcoming webinar on November 13th and join us as we discuss these same launches live!

ACE Framework

We continue to create tools and provide resources to help sellers keep scaling on TikTok Shop. In June 2025, we officially launched ACE Framework, our new growth framework centered around "Assortment, Content, and Empowerment". This framework will help you attract the right audience, spark discovery, and drive long-term success on TikTok Shop.

ACE Powered Insights

As part of the ACE Framework rollout, we are launching three new ACE-Powered areas through the month of November that provide you with a curated list of recommended actions based on your Shops analysis of Assortment, Content, and Empowerment performance.
Our first ACE-powered area is available today and highlights Growth Opportunities, which includes:

• Personalized growth recommendations based on your store data, compared with benchmarks in your same product category among other comparison data
• Clear, practical task recommendations that you can do one-by-one
• Real examples of merchant success to help inspire new ideas and strategies

Since these benchmarked insights and recommendations are based on your store's data, a heads-up that you will need substantial sales history so the system can understand what will be most relevant to your growth.
Explore your ACE Powered Growth Opportunities or read more in our Feature Guide today. We'll provide updates as the ACE Powered Shop Analytics and ACE Powered Home Dashboard are available.

Merchandising

Merchandising is all about helping you perfect your product pages, create bundles and subscriptions, and manage crucial customer ratings and reviews. See related updates below:

Hero Program Performance Reports

We're excited to introduce the new Hero Program Performance Report—a simple and clear way to track your product growth and earnings all in one place! This report removes guesswork by giving you a transparent view of your investment and returns from the program. Ready to see the full impact of your efforts?
View your report to see your participation, investment, and returns in the Hero Program or read more in our Feature Guide.

"List an Existing Product" Improvements

Have you ever spent too much time manually creating new product listings? No more! We're excited to introduce the enhanced List an Existing Product tool. This feature is your solution for speeding up the listing process because it lets you instantly import existing, reliable product information from the vast TikTok Shop product library onto your listing page.
Start listing products quickly in just a few steps:

• Read our Feature Guide to check out the details
• Go to Seller Center > Product > Add products to get started (This is your go-to place for listing products!) > Select the "List an existing product" method

Virtual Bundles - Inventory Management Improvements

We recently launched an update to Virtual Bundles. You'll now see "virtual bundle" tags, related in-product messaging, and stock alerts to help you better manage your virtual bundle inventory. These features are designed to help you easily locate and manage the relationship between virtual bundles and the individual products included in the bundle (e.g. sub-SKU), reducing effort and supporting more efficient stock allocation.
If you're already using Virtual Bundles, you'll see these updates live on the "Manage Stock" tab of Seller Center (Products > Manage Products > select "Manage Stock" tab at the top) and you can read more in the Feature Guide here.

TikTok Shop Logistics Reviews - Ratings Exclusion

To ensure your ratings accurately reflect your hard work, Seller Center now automatically includes a TikTok Shop Logistics Review Rating Exclusion for our sellers using Fulfilled by TikTok (FBT) or TikTok Shipping partners. This update, live as of October 3rd, guarantees that logistics reviews caused by TikTok-related shipping outside of your control will not impact your Seller Center Product Rating or NRR. The ratings will still appear to shoppers, but the system will auto-respond to the review and the rating will be excluded from rating calculations.
Read more details in our Product Ratings Feature Guide.

Going LIVE

LIVES on TikTok transform the shopping experience from a static transaction into a dynamic, entertaining, and highly interactive event. Check out LIVE related updates below:

LIVE Manager Updates

We're excited to announce a major upgrade to LIVE Manager on PC, designed to make it easier than ever for you to go LIVE independently, no extra team or complex setup needed. Some of the new features include a more compact interface with a reduced screen size, quickly moving products up or down the list making it easier to manage, and segmenting activities and chats.
To learn more about the updated LIVE Manager on PC, click here!

LIVE Seller Page Updates

Going LIVE can feel intimidating. We get it. That's why we're excited to launch the all-new LIVE selling page in Seller Center! It's your go-to spot for everything you need to crush your next LIVE. With this update, you can onboard quickly to grow your LIVE confidence, learn on-demand with educational videos and real success stories, and get operational support with step-by-step checklists and platform guidance.
Want to learn more? Read our Academy article here!

Agencies

Category Tags & Filters

For our agencies, the new Category Pro filters and tags help you quickly find and connect with creators who deliver high-conversion results or demonstrate high-potential in specific categories like Beauty, Fashion, and Tech. Access this feature by going to TikTok Shop Partner Center, clicking Creator management on the left-hand menu, then selecting Find Creators.
Read our Partner Guidance on these filters and tags here.

Logistics & Fulfillment

"TikTok Shipping" Default for New TikTok Shop Sellers

Starting November 6th, all new sellers joining TikTok Shop will automatically have upgraded TikTok Shipping set as their default shipping method.
What does this mean for you?

• When you create your seller account and set up your warehouse, you will see upgraded TikTok Shipping automatically selected as your shipping option.
• This upgraded shipping method uses trusted carriers like USPS, ensuring reliable, timely deliveries.
• You can still review and adjust your shipping preferences in your account settings if needed.

Why are we making this change?Our goal is to maintain a fair, compliant, and high-quality shipping process by:

• Streamlining shipping options to trusted, vetted providers.
• Reducing risks related to unsupported carriers and policy violations.
• Improving delivery reliability and transparency for your customers.
• Protecting the reputation and trust of TikTok Shop as a marketplace.

If you have any questions or need assistance with the new shipping setup, please do not hesitate to reach out to our support team. However, we’re confident this update will help you deliver a better shopping experience for your customers and grow your business.

FedEx Home / Ground

We’re pleased to announce that upgraded TikTok Shipping will officially launch FedEx Home Delivery and FedEx Ground Delivery services on October 23rd. These new services are designed specifically for orders with parcel weights exceeding 70lbs to enhance delivery efficiency and reliability.
Please carefully review the shipping label templates and the following handover guidelines before shipping -- select the correct FedEx service channel (Home Delivery or Ground Delivery), (if you are using an ERP system), update the corresponding shipping channel settings before the service effective date to ensure normal order processing, and hand off parcels to FedEx (Home or Ground Delivery) exactly as indicated on the label.
If you have any questions or need help, please do not hesitate to reach out to our support team.

Working with Affiliates

Creator collabs and samples can be a core part of your growth strategy. See our latest creator and sample-related updates below.

Category Pro Creators

Skip the search, and find the best in your category! We added new Vertical filters and tags to Affiliate Center, making it easier to find strong creator talent that drives sales in your category. Use the filter in Find Creators or note the tag through Affiliate Center to see strong creators in your category and find your next winning creator collaboration.
Filter for category pros.
Learn more.

Tiered Commissions

Fine tune your Affiliate strategy: tiered commissions are here! Ready to get more from your creator collaborations? Tiered commissions for Open collabs is now fully rolled out and available to you. This feature empowers you to set dynamic commission rates based on a creator's sales performance. That means you can reward top-performing creators with higher commission tiers for hitting order volume milestones or even begin with high commission rates to kickstart content and sales for cold-start products. Go to the Affiliate Center today to switch from fixed commissions to a dynamic, tiered structure and start driving smarter sales.
Explore tiered commissions today or read more in our Feature Guide.

Sample Analytics

Your sample analytics in one place! The updated sample dashboard makes it easy to track your most important sample metrics—like GMV, costs, and content with sample performance-in one place, so you can make smarter decisions, faster. Like all the other analytics dashboards we offer, you can also export all your metrics to a spreadsheet for offline analysis.
Check out the new dashboard or read more here.

Seller Marketing

Your Shop is your brand's digital storefront: ensure an organized, trustworthy, and beautiful experience that converts shoppers into repeat customers. Check out seller marketing related updates below:

Shop Design Campaign Kit

It’s time to build a seamless shopping experience that helps shoppers find what they want fast and easy. Before BFCM hits, here are 3 must-use features in Shop Design to present a smoother store.

1. Collection : categorize your products the way you find fit
2. Our picks for you: shows shoppers previous browsing history
3. Flash sale: highlight your must buy products

Check out this Feature Guide to grow your shop with Shop Design!

Promotions

Pricing Insights

Overwhelmed with discounts? We have recently launched Pricing Insights, a smart pricing tool that shows how discounts stack, giving you the clarity to set prices confidently and maximize profit.
It allows you to simulate stacking logic, preview estimated final prices, and make data-informed pricing decisions, reducing confusion, preventing pricing errors, and improving the end-to-end promotion setup experience.
Read all the details in the Feature Guide here or dive-in and start forecasting prices in Seller Center.

TikTok for Shopify App

Shopify Promotion Sync + Settings

Your eligible Shopify promotions now automatically sync to TikTok Shop. That means you can stop duplicating work and trust that your promotions are aligned across platforms.
We know control is everything. That’s why we’ve also introduced granular sync settings in the new Marketing tab of your Shop Settings. You have total control over which promotions move to TikTok Shop.
To see more guidance on these sync settings, check out our Feature Guide. We discuss how to control auto-syncing for promotions in-bulk (on/off) and detail the individual toggles available to you for more refined control.

TikTok Shop App Store

Apps for the Holidays

The TikTok Shop App Store features apps developed by trusted, third-party developers who offer expanded functionality and solutions beyond what's available in Seller Center.
The upcoming holidays present unique operational challenges, so check out some of our latest apps that can help you manage it all.
Shipping AppsShipping apps help you efficiently manage order fulfillment, automate tasks, and reduce shipping expenses. Read more by clicking into each app and reviewing their descriptions:

• Shippo
• ReadyShipper

Review AppsReview apps help optimize your product listings with verified customer reviews to quickly build social proof and increase sales. Read more by clicking into each app and reviewing their descriptions:

• Vyrill
• Growave

AnalyticsGrow Halo automatically syncs data across commerce and ad platforms, enabling a unified overview of sales, ad spend, and profitability. Read more by clicking into each app and reviewing their descriptions:

• growhalo.ai