Why Product Selection Is Everything

If you want to build trust, boost sales, and create a LIVE stream, your audience actually sticks around for — it all starts with one thing: picking the right products.
The truth? People can tell when you're genuinely excited about what you’re sharing. That realness builds authenticity, and authenticity drives clicks, followers, and conversions. When your products align with your vibe and your audience’s needs, selling doesn’t feel like “selling” — it feels like recommending something awesome to a friend.

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Overview: What You’ll Learn

In this guide, we’ll walk you through:

• Why affiliate products matter to creators
• Where to find great products on TikTok Shop
• What to look for when choosing products for LIVEs
• How to build a diverse product mix that performs in two different directions
• How to showcase those products to truly drive conversions

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Choosing Products 101

Why Affiliate Products?

As a creator, promoting LIVE products isn’t just about earning commissions — it’s about building credibility. Your audience trusts you, and when they see you using and loving a product, that trust deepens.

• Pick products you genuinely like.
• Choose items your followers would actually want.
• Match your picks with your content style — beauty, fashion, tech, home decor, etc.
• The better the fit, the better your engagement and sales!

Where to Find Products

The easiest place to start? TikTok’s Product Marketplace (PMP). Product Marketplace curates trending, high-demand items matched to your content with strong commission potential.
To access it:
Go to your TikTok Profile → Tap the Shopping Bag icon → Head to TikTok Shop Creator Center → Scroll to the "Product" tab or use "Product Marketplace" in your Creator tools.
Other places to find products:

• From your own past purchases
• Inspiration from your FYP or other creators
• Direct outreach from sellers (if you're a more experienced creator)

What to Look For in Product Marketplace?

There are useful filters and labels to help you sort through the noise:

Key Labels & Filters

Labels	Example
Top Selling：Here you can find products based on different rankings. You can explore your preferred category by filtering. Don't forget to use sample tags to find products you want to review
Categories for you：Here you can explore across niches and find what fits your content and audiences.
Samples：This is where you find products eligible for samples, so you can try products and share authentic reviews before promoting.
Great for LIVE：Want to be a LIVE Pro? Find products here fit for LIVE
Recommended for you：Check the right fit products by applying filters more effectively
Search Bar：The search bar enables you to look up specific brands or items you currently use or wish to try.

Tags on Product Detail Page	Example
Exposure plus：Products with potential to help you reach more viewers with high sales potential and less content competition
N% positive reviews：Products with many 4-star or higher reviews from real customers
Negative reviews：Products with many negative reviews from real customers (avoid these products to product your PPS score)
Flash sale：Products iwth Flash sale discounts to attract your audiences
Free shipping：Products with free shipping offers to help with purchase decision
Hot sales/ Hot search/ Hot picks：Viral products with these tags!
Top selling / Top searched / Top added products：Popular product picks based on platform ranking
Free sample：Products with free samples offer you to try
Refundable sample：Products with refundable sample offer where you can get reimbursed once you make sales

💡 Pro Tip: Choose products that:

• Fit your audience
• Have strong reviews
• Offer good deals
• Are trending or exclusive to TikTok

Why a Mix of Diversified Products Helps?

We’ve already covered the basics of how to find and select individual products — but let’s be honest, your viewers want more than just one or two items during a LIVE. They want options, they want surprises, and they want to feel like they’re watching someone who gets them.
We suggest starting with a thoughtfully curated bundle of 10+ products—here’s why that makes a difference.

• More choices = more engagement: When your audience sees a variety of items — from practical to trendy — they stay longer and explore more.
• Appeal to diverse audience segments: You might attract college students, busy moms, beauty lovers, or tech nerds — all in the same stream.
• Protect against underperforming heroes: If your main product isn’t converting today, a backup item might shine.
• Drive organic growth: New followers are more likely to stay when your stream feels like a one-stop shop.

Data Speaks

Our TikTok LIVE data shows:
In short? More products = more interaction, more conversion, and more success. Period.

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How to Choose Multiple Products?

We recommend two reliable directions: following a theme or a product-oriented direction, for curating your 10+ item mix. Combining both can create great impact, but you can start with one based on your LIVE style.

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Direction 1: The H-I-T Formula

Let’s bring this strategy to life. You’re in the studio, ring light on, iced coffee in hand — now here’s how to mix your product showcase like a pro:

H = High-Traffic Driving Products (10–20%)

Purpose: These grab instant attention. They hook viewers early, reignite the room when traffic dips, and fuel follower growth.
What to look for:

• Heavily discounted or viral items
• Flash sales, giveaways, or bundles
• Low-priced with strong visuals or hype

What they do:

• Increase early engagement and stay time
• Drive curiosity-driven clicks
• Set the energy of your stream

Example:
A $48 body oil (summer scent, luxury feel) discounted to $9.99. It’s your opener. You tease the discount, shout out early birds — and the chat lights up. Room = packed.

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I = Irresistible Hero Products (70–80%)

Purpose: These are your core sales drivers. They're high-trust, often viral, and deliver your highest GMV.
What to look for:

• Proven bestsellers with great reviews
• Your personal favorites featured in previous content
• Quality + value + performance in one

What they do:

• Convert browsers into buyers
• Deepen audience trust
• Build your brand identity

Example:
Julia, a beauty creator, showcases the SoftGlow Skin Tint. It sold out last month, featured in six of her short videos, and has loyal fans. Now it’s back in stock, and she demos it LIVE.

“Add to Bag is going wild.”

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T = Testing Products (10–20%)

Purpose: Explore new trends and find your next bestseller. These are your “hidden gem” experiments.
What to look for:

• New-to-LIVE or under-the-radar items
• Interesting upgrades to current products
• Products with viral potential but low exposure

What they do:

• Spark curiosity and comments
• Let you gauge real-time interest
• Identify future hero products

Example:
Daniel, a home decor creator, places a jelly-textured table lamp in his background. No mention yet. Someone in chat asks, “What’s that lamp??” He smiles: “Oh, this? Brand new drop. You like it?” Curious buyers = incoming.

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Direction 2: Selecting Products from a Theme

A product mix based on a clear theme creates emotional connection, storytelling flow, and buying intent. Instead of a random list, you're offering a curated experience.

Theme 1: Based on Audience Needs

Make your viewers feel seen.
Examples:

• Renter-friendly picks: foldable desks, no-drill organizers, wall-safe hooks
• Mom essentials: baby-proofing gear, toy bins, daily life savers

“As a mom, I need things that work and won’t break in a week. This toy storage box? Game changer.”

Theme 2: Based on Scenarios

Paint a complete picture with products that solve one specific life moment.
Example: Bedroom Makeover

• Memory foam pillow
• Blackout curtains
• Scented diffuser

“If you’ve been craving better sleep, this is your full setup — comfort, darkness, and mood.”

Theme 3: Based on Budget Levels

Let everyone shop — from casual viewers to big spenders.
Mix in:

• Low-cost items: phone stands, under-$10 organizers
• Mid-tier value: LED lights, kitchen tools
• High-ticket showstoppers: wireless earbuds, full skincare sets

“Whether you’ve got $5 or $50, I’ve got something in today’s lineup you’ll love.”

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Need Inspiration? Try These Ready-to-Go Bundle Theme Suggestions:

Category	Strategy	LIVE Theme	Audience	Product Bundle
Health	Scenario-based	Workout Boost Kit	Fitness lovers	Sport braces + protein powder + fitness tracker
		Desk Recovery Set	Office workers / students	Nap pillow + neck massager + steam eye mask
	Demographic-specific	New Mom Starter Pack	Moms / caregivers	DHA supplements + baby probiotics + music box
		Elder Care Essentials	Elderly / family buyers	Calcium + smart pillbox + elder-safe furniture
Beauty & Personal Care	Routine-based	Daily Skincare Routine	Beauty fans / Gen Z	Facial brush + serum + sheet mask
	Scenario-based	GRWM Makeup Kit	Makeup lovers	Brush set + setting spray + ring light
	Emotional	Bestie Gift Box	Friends / gifting viewers	Co-branded palette + custom pouch
	Emotional / seasonal	Holiday Glow Set	Holiday shoppers	Christmas tools + scented candles
Home & Living	Scenario-based	Bedroom Reset LIVE	Renters / young adults	Memory foam pillow + diffuser + blackout curtains
		Smart Sleep Upgrade	Quality-focused buyers	Smart nightstand + sleep tracker + silk sheets
		Kitchen Declutter Set	First-time homeowners	Oil bottle + shelf organizer + grease guard
		Creator Cooking Kit	Foodie creators	Breakfast maker + lighting kit + chef apron
Fashion	Demographic-specific	Campus Style Starter Pack	College students	Graphic hoodie + crossbody bag + sneakers
	Emotional / seasonal	Date Night Lookbook	Single ladies	Satin dress + statement earrings + clutch
Phone & Electronics	Routine-based	Mobile Essentials Set	Everyday users	Phone case + screen protector + charging cable
	Scenario-based	Content Creator Tech Kit	Aspiring creators	Ring light + tripod + wireless mic

Last Step: Checklist for your product selection!

• Have at least >= 10 products in shopping bag
• Products have positive review rate > 90% and shop rate > 90%
• Product cart includes mix of popular or trending products
• Some products in the cart include promotional deals or discounts
• Product selections balance between high-traffic driver products and irresistible hero products
• Ensured stock quantities are sufficient (based on stock availability and your historical sales)
• Products are tailored to my audience's interests, preferences, and needs

Optional

• Products are thematically aligned or complementary in value
• Competitive product prices on TikTok Shop compared to other ecommerce platforms
• Only available on TikTok Shop (helps with exclusivity callout)
• Has records of high volume of units sold (more credibility)

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Showcasing Selected Products (Bonus Section)

Selecting a great mix of products is just half the game. How you introduce and transition between them during your LIVE is what actually drives conversions.

H: High-Traffic Driving Products (10–20%)

Showcase Tips: Kick off your LIVE! These products are warm-up stars. Grab attention, spark engagement, and drive early interaction. Price advantage is your weapon to lure your audiences to stay and engage.
What to say:Product Info (30%)

• “It’s a luxury body oil made with natural essential oils and vitamin E.”
• “Smooth texture, quick absorption — no sticky feeling.”
• “50ml bottle, enough for 3–4 weeks with daily use.”

Be honest and clear — share the details the audience is interested in as potential shoppers.
Usage Scene (30%)

• “Close your eyes and imagine you're on a beach in Capri. That’s the scent — fresh, citrusy, with a touch of sea breeze.”
• “Perfect after a shower or as a glow-up before a date night. Even works on dry elbows!”

Get the audience to feel the product with sensory words and relatable scenes.
Engagement (40%)

• “Drop a 🌞（emoji） in the chat if you’d try this body oil!”
• “First 30 orders get a mystery gift in their bag — GO!”
• “Make sure to follow me — I have more under-$10 finds coming up later today.”

Low price = high interaction = better algorithm boost!

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I: Irresistible Hero Products (70–80%)

Showcase tips: When your traffic stabilizes mid-stream. Show how the product fits into real life — not just what it is, but how it’s used, how it feels, and the value it brings. Use sensory language and relatable scenes to make it connect. Then, encourage action by highlighting price advantages, time-limited deals, low stock, and easy returns.
What to say:Product Info (30%)

• This is the SoftGlow Skin Tint — lightweight, buildable coverage that gives a natural finish.

• It’s made with jojoba oil and hyaluronic acid to keep your skin hydrated.

• The texture is smooth and creamy, and it comes in 5 adaptable shades.

Stick to facts that matter to your viewers (texture, ingredients, shade range, skin type compatibility).
Usage Scene (60%)

• I’ve worn this in almost every makeup video you’ve seen — remember the one where I recreated the ‘clean girl’ look? That glow was all thanks to this tint.
• It’s perfect for everyday wear — think: brunch, quick errands, Zoom calls. It blends like a dream, no cakiness.
• If your skin needs a break from heavy foundation, this is it. It evens tone but still looks like your skin."

Use personal stories or common daily scenes to help viewers imagine using it themselves.
Conversion Push (10%)

• It sold out last time in under 2 hours — and I finally got my hands on a restock.
• I only have 50 in the cart today. Once they’re gone, that’s it for this week.
• You also get free returns on this item, so no worries if you’re unsure about the shade!

Create buying vibe and remove hesitation with quantity limits, restock hype, and service reassurance.

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T: Testing Products (10–20%)

Showcase tips: Use Subtle Showcasing to Spark Curiosity. Instead of spotlighting everything, take advantage of your traffic by soft-launching test products. Wear them, place them in your background, or include them in your styling. Let the audience notice and ask — that’s your chance to introduce the product naturally. No need to pin it right away. If someone asks, just say something like, “Oh, that one? It’s new — I’m just trying it out.”How to do it:

• Don’t lead with them — place in your background, wear them, or mention casually.
• Let your audience notice and ask questions.

Pitch it like this: “See this jelly lamp behind me? It’s a new find I’m testing out. Just trying it today — curious what you all think!”

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Product Transition and pinning tips

Showcasing the right products to the correct audiences at the most appropriate times of your LIVEs is essential to ensure that audiences are excited and keen to buy. Here is a simple strategy for how to showcase products effectively to make sure your LIVE stays exciting and generates GMV
Pro tip: You can pin multiple products during your LIVE instead of a single product, depending on your traffic variations. Here are some relevant guidelines

• Start by pinning your Irrestible Hero Products to ensure that your followers recognize your showcase products and the right traffic is directed to the LIVE at the onset. While traffic is stable or increasing, its advisable to focus pinning on these Hero products.
• As the LIVE progresses, keep checking if there's enough engagement (comments, queries) from the audience on this product
• Keep an eye peeled for comments related to other products in your Shopping Bag. Enough engagement for other products means you need to switch things up.
• If impressions and GMV for your Hero products stagnate, switch it up to Traffic Driving products to see if that temporarily uplifts traffic.
• Continually track engagement foraudiences from products that are pinned and switch things up as engagement dwindles.
• KEY NOTE: Do not switch up product pins too quickly. Give some time (atleast 10-15 mins in a 2 hour LIVE) before you make a tactical decision to switch pins.

Example transition:“This body oil is perfect for summer — the scent literally takes you to the beaches of Capri! It’s lightweight, absorbs instantly, and even works on dry elbows. First 30 orders get a mystery gift, so don’t wait!”
⬇️ (Transition: Relatable experience + shared scenario)
“Speaking of summer, I’ve been switching up my entire skincare and makeup routine for a lighter vibe — and the next product is my go-to base right now.
You know that fresh, glowy look I had in my last few streams? It was all thanks to the SoftGlow Skin Tint!”
⬇️ (Now move into the irresistible product intro)
“It blends like a dream, perfect for brunch, errands, or even Zoom calls. No cakey finish, just smooth and natural.
I only have 50 in stock today — once they're gone, that’s it for the week. But don’t worry — you get free returns if the shade isn’t a perfect match!”
Pro Tip: Watch your comment section in real time. If people are hyped about a specific item, pivot and highlight that product more. Keep it flexible, keep it interactive.

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Summary

Your product choice sets the tone for your whole stream. Picking the right mix helps build trust, boost engagement, and drive conversions without feeling forced. In this guide, you’ll learn how to find winning TikTok Shop affiliate products — where to look, what to prioritize (like strong reviews or exclusive discounts), and why variety matters. Streams with 10+ products tend to perform better.
You’ll explore two strategies:

• The H-I-T Formula — combine High-Traffic products, Irresistible bestsellers, and Test items to balance traffic, conversion, and curiosity.
• Themed Curation — bundle products around common needs, scenes, or price points to connect with your audience emotionally.

You’ll also get practical tips on how to present:

• Use low-price hooks early to grab attention.
• Shift smoothly into bestsellers using relatable stories and usage scenes.
• Softly feature test items to spark curiosity.

Most importantly, stay responsive. Watch your comments (on mobile or desktop) to see what your viewers care about — and spotlight what they’re asking for. That’s how you turn engagement into sales