LIVE Product List Pin

10/22/2024

Livestream ContentLivestream Operation

Summary

What is the LIVE Product List Pin feature on TikTok Shop and what benefits does it offer?

The LIVE Product List Pin allows hosts to pin multiple products simultaneously, enhancing engagement and encouraging longer viewer retention.
It enables hosts to showcase various products, share stories, and highlight key selling points like discounts, boosting shopper curiosity and interaction.

How can sellers set up and use the LIVE Product List Pin feature during a live stream?

The setup is available only on the TikTok mobile app.
When more than two products are added to a LIVE session, a suggestion to use the Product List Pin appears, allowing hosts to display the first three products with images and prices.

How is the Product List Pin displayed to the LIVE room audience, and what information is available to viewers?

The first three products in the shopping bag are shown with images and prices, and the total number of items is displayed.
Viewers can click to see the product list and access LIVE exclusive promotions, enhancing their shopping experience.

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Introducing LIVE Product List Pin

Product List Pin Card is a new feature that lets hosts pin multiple products at once, enhancing user engagement and encouraging viewers to stay longer. It streamlines operations by moving away from the need to manually pin single products multiple times during a live stream, allowing for greater flexibility and efficiency.

Benefits of using LIVE Product List Pin

With the 'Product List Pin,' hosts can showcase a variety of products while sharing their unique stories behind the selections, whether based on seasonal recommendations or personal preferences. This feature also allows them to highlight key selling points, including multiple product discounts.
Product List Pin enhances shopper engagement and encourages longer viewing times by sparking curiosity about the curated product sets. Shoppers can explore the LIVE Shopping Bag to discover various promotional offers.

How to use LIVE Product List Pin

TikTok App

Setting up Product List Pin is only available on mobile (TikTok App)

Steps	Key Features & Description	Screenshot
Step 1	Entrance When there are more than 2 products added to the LIVE session, there will be a suggestion prompted on the LIVE Shopping page, to use "Product List Pin" (available for use both before and during LIVE)
Step 2	Pin Product list in this LIVE On the Product List pin card, the first 3 products added to the shopping bag will be displayed with product image and price, and the total number of items listed in this LIVE will be displayed When the host chooses to change the card displayed in the LIVE room, e.g. From Product list pin to single product pin, card will be replaced with the one host has triggered and the previous one will disappear. Only 1 card will be shown in the LIVE room to save space for user comment section.