Starting your first LIVE selling session on TikTok can be both exciting and a bit overwhelming. With the right preparation and product selection strategy, however, you can set yourself up for success and begin generating impressive sales.
This guide covers everything you need to know, from finding the right affiliate products and where to locate them on TikTok, to understanding key elements of a good product, selecting products based on your session length, and setting up your showcase and product sets. By the end, you'll have a clear roadmap to kickstart your first LIVE selling session with confidence.

Why Find Affiliate Products?

Products are the heart of any LIVE selling session. To succeed, your product strategy should focus on three key factors: relevance to your content, product appeal, and competitive pricing.
Start by identifying which of your posts generate the most engagement—this can give you insights into what your audience might like. Pair those insights with products that match their interests. Finally, ensure that your pricing offers good value for money, based on the features and benefits of your product. A solid approach to these elements will help you win the LIVE selling game.
Affiliate products on TikTok offer creators a fantastic way to generate income by promoting items and earning commissions from sales—without the hassle of lengthy brand negotiations.
The income potential is strong, with commission rates typically ranging from 10% to 25%, allowing you to set clear earnings goals. Additionally, affiliate marketing offers a low start-up cost and the flexibility to choose any products that align with your content. With a diverse product range to promote, you can tap into different markets and boost your revenue streams while maintaining full control over what you endorse.

Where to Find Affiliate Products on TikTok

Finding affiliate products is easy! Below are some of the ways to discover products.

Go to TikTok Shop -> Creator Center -> Product Marketplace.
Check out Best Sellers to see which products are top-selling, give high commissions, and come from top brands.
You can also use the Search Bar to proactively look for items you are already familiar with or want to try.

What Are the Elements of a Good Product?

When selecting products, keep these elements in mind:

Category Tabs: Look for best-sellers in each category.
Products marked with a "Free Sample" tag offer creators complimentary samples. You can also use 'Filters' to narrow down your search by brand, price, and commission rate to find the most suitable products. Free Sample Tags & Filters:
Reviews and Sales Numbers: Check these to gauge product popularity and reliability.
Learn from creators： When you click on a product image to see more details, a 'Promotion Info' page will open, showing videos from different creators who featured the product in the 'Learn from Creators' section. This 'Learn from Creators' is shown based on the specific product you're viewing.These videos demonstrate how creators have featured the product in their content, highlighting its key features and selling points. You can also pick up valuable insights from their promotional strategies.

Best Practices for the Number of Products to Select

For a 30-minute session:To keep your LIVE session dynamic and engaging, feature more than two products. Demonstrate each item for 5-10 minutes, showcasing how it fits into your routine, and emphasize key selling points. Wrap it up by illustrating how different products complement each other for a seamless, persuasive pitch.

For a 1-hour session:Choose 3 to 5 products to keep the content engaging and varied. Start with 80% of items that are priced low to medium with strong market appeal, then mix in 20% of high-potential products that can catch viewers' attention and stand out.

For a 2-hour+ session:Select 5 to 10 products, including high-priced items to boost revenue and average order value (AOV). Mix bundles across price ranges: $1 for traffic, $5-10 for viral appeal, $10-50 to raise AOV. Use cross-selling with related items like makeup or skincare, and upsell with products like earphones or speakers.

Next Steps After Finding Products

1. Add to Showcase:

Click "Add" in the Marketplace to add interesting items to your showcase. Manage these in "Manage showcase" in the TikTok Shop Toolkit.

2. Create LIVE Product Sets:

Creating and managing LIVE product sets is key to successfully curating the products you want to promote during your session. By organizing your products in advance, you ensure a smooth experience for your viewers.
Add products from your showcase, purchased items, or shopping cart, and group them based on themes, promotions, or customer preferences.
Getting into the habit of creating multiple product sets for different LIVE sessions allows you to strategically plan what to sell and when. This preparation not only keeps your audience engaged but also helps boost your sales by aligning the right products with the right moments during your LIVE events.

3. Add Product Sets to LIVE Shopping:

Step 1: On your Go LIVE page or during your LIVE, click the shopping cart icon and select "Products."
Step 2: Choose the LIVE product set you want to add, then click "Add All" to enter the Add Product page. You can preview the list and select "Add All" to include every product with a single click.
Step 3: Confirm the products were successfully added. A confirmation message will appear on the page once the product set is in place.

Summary

Selecting the right products is crucial. Ready to take your first step? Dive into TikTok Shop, explore the Product Marketplace, and start creating your showcase and product sets.
Once you've chosen your products, be sure to talk about them in detail — put yourself in your buyers' shoes. What would you want to know before making a purchase decision? Highlight the key benefits and features of each product you're promoting to help your viewers make informed choices.