You're hosting a LIVE selling session, eager to showcase your product, but the audience seems uninterested or, worse, your account faces penalties. Why? Common mistakes in LIVE videos can hurt your performance, damage trust, and even violate platform rules. Luckily, with a few quick fixes, you can avoid these issues, improve your sessions, and boost engagement.
In this article, we'll explore the top 5 common issues creators face when hosting LIVE sessions.Addressing them will help you run smoother, more professional livestreams. You'll also discover practical tips to fix each issue, making your sessions more engaging and successful.

Irrelevant Promotion

Promoting unrelated products during a LIVE session can confuse viewers and hurt your credibility. Stick to the product listed and ensure your content directly relates to its features, benefits, and pricing. Here's how to ensure your livestream meets these standards:

Do

Don't

Stay On-Topic: Ensure your content directly relates to the listed product. For example, if you're selling a skincare product, the LIVE presentation should focus on the product's benefits, ingredients, and usage instructions, rather than unrelated topics. Show the Product Clearly: Use high-quality visuals and demonstrate how it works in real-life scenarios. Good example: This creator is promoting products related to the features and stays focused on giving helpful information and demonstration through the entire livestream.

Promote unrelated products or discuss topics unrelated to the product you're selling. For example, in a livestream, the creator briefly mentions the product in the listing, then goes off on unrelated tangents. Use generic or stock images that don't accurately represent the product. Bad example: Although the product listings are included in this livestream, the creator makes very little attempt to promote the products. Instead, the creator uses the livestream to discuss unrelated topics with others who join the livestream.

Content Replay in LIVE Room

Looping pre-recorded content in a LIVE session violates platform rules and lacks authenticity. LIVE videos should be interactive, offering a unique shopping experience.
By avoiding pre-recorded and looped content, you can maintain authenticity, engage effectively with your audience, and avoid violations. To ensure your livestream remains genuine and engaging, follow these best practices:

Do	Don't
Create unique livestream content that displays and describes physical products, without prior recording of audio or visual content. Use original audio and visuals throughout the livestream.	Use pre-recorded audio or visuals to fabricate livestream content. Loop audio or visual content to create a longer duration livestream. Bad example: In this livestream, a pre-recorded product video is played on loop, with no real-time explanation or interaction from the host. The lack of live commentary and audience engagement makes the stream feel inauthentic and unoriginal.

Poorly Made Production

Quality matters. It helps viewers understand the value of promoted products, build trust, and make good buying decisions.
Low lighting, shaky cameras, and muffled audio create a poor viewer experience and reduce trust in your promotion. Here are some practical steps you can take to improve your production quality.

Do

Don't

Use high-resolution visuals with proper lighting to highlight product details. Invest in a good microphone and ensure a quiet recording space for clear audio. Stabilize your camera for smooth, steady footage. Keep your environment clean and organized to draw attention to the product. Make sure all audio and visual elements are in sync, and keep the tone enthusiastic and engaging. Structured flow with clear sequence and logical progression Good example: The creator clearly displays the promoted products with clean, well-lit visuals and clear audio, free from background noise or distractions.

Post blurry, poorly lit visuals. Allow background noise to disrupt your narration. Use shaky camera work that distracts viewers. Be in an environment that detracts from the product. Rely on pre-recorded audio or visuals that are difficult or unpleasant to watch. Bad example: In this livestream, the creator is promoting products in a cluttered, poorly lit environment. Throughout the presentation, there are constant background noises that distract viewers from the product demonstration. Additionally, the messy items in the background make it difficult for the audience to focus on the creator’s message.

Misleading Functionality

Exaggerated claims about your product can lead to distrust and platform violations. Avoid promoting unrealistic results, especially around medical or weight management products.

• Medical Claims: You can not make a claim about any serious medical condition that would typically be monitored or treated by an expert, such as heart disease or cancer.
• Weight Management: Weight management claims, including explicit or implicit claims that a product can cause or aid weight loss or gain, weight loss, calorie reduction, regulate appetite, or prevent weight management conditions such as obesity, are prohibited.

Key Points:

• Don't promote unscientific outcomes like "This product will help you lose 10 pounds in 3 days."
• Avoid medical misinformation, e.g., "This product cures heart disease" or "prevents wrinkles."
• Don't falsely claim awards or certifications your product doesn't have.

The examples below are not exhaustive but are intended to show various scenarios of misleading medical claims:

• "This product can cure heart disease."
• "This product can prevent diabetes."
• "This product may reduce symptoms of cancer."

Violative examples for weight management:

• "Lose weight fast!"
• "Build muscle without exercise!"
• "This supplement helped break down my stubborn fat deposits."
• "This tea can help you prevent obesity", while sharing a before and after picture of weight loss result related to the use of a product.

Description is Not Detailed

Failing to provide detailed product information can leave potential buyers confused and unwilling to make a purchase. When describing your product, provide clear and comprehensive descriptions to build confidence.
Always consider things from the viewers' perspective: what would you want to know before making a purchase decision? Here's how to ensure your content is detailed and informative:

Do

Don't

Include Key Elements: Ensure your video covers the following aspects: Selling Points: Highlight what makes your product unique or superior. Price: Mention the price clearly, including any discounts or special offers that are currently available. How to Use: Demonstrate how to use the product, including any special instructions or tips. Features and Benefits: Describe the main features of the product and how they benefit the user. Customer Testimonials: If possible, include positive reviews or testimonials from customers to build credibility.

Leave out important details that help the buyer make an informed decision. Assume viewers will understand the product from visuals alone without any explanation.

Here is a common violation: A creator demonstrates a makeup product but talks about something else while they're applying it and doesn't mention any other key elements during the video except for price.
You can refer to our TikTok Shop Content Policy for more details.

Summary

By addressing these five common issues—irrelevant promotion, content replay, poor production quality, misleading claims, and lack of detailed descriptions—you can transform your LIVE selling sessions into more engaging and professional experiences.
Each of these quick fixes will help you avoid penalties, build trust with your audience, and improve overall performance. Remember, success on LIVE is about authenticity, clear communication, and providing a seamless experience for your viewers.
Implement these practices, and you'll see your LIVE selling effectiveness grow steadily!