Shoppable LIVE end page

04/14/2025

Livestream Content

Summary

What insights does the revamped Shoppable LIVE end page provide to TikTok Shop creators?

  • It offers instant access to key performance metrics and improvement suggestions immediately after a LIVE session.
  • Creators receive performance benchmarks to compare with peers and track improvement over time.

What access do creators need to utilize the new Shoppable LIVE end page?

  • All TikTok Shop creators performing Shoppable LIVEs can access this feature without special permissions after completing a session.
  • The functionality is available only on the TikTok Shop APP interface.

How can creators use the new features to improve their Shoppable LIVE sessions?

  • By navigating to detailed analytics and suggested improvements, creators can identify performance gaps and areas for enhancement.
  • The module provides insights for both new and seasoned creators to boost engagement and conversion rates.

What additional features are available on the Shoppable LIVE end page?

  • Creators can view non-shoppable aspects like LIVE rewards, journey progress, and session recordings.
  • These features help monitor growth opportunities and share session highlights for increased awareness.

High level overview

Want to get an instant glimpse of how your Shoppable LIVE session did and dive into improvement and optimization strategies? Our new and improved LIVE end page, which is generated immediately after you finish your LIVE, will provide you with the custom data and insights views that you need to understand how you did in the "Shoppable LIVE" session you just finished, where you can improve and much more. Read on to learn more.

Feature value proposition

At a high level, the revamped Shoppable LIVE end page gives you the following insights:
  • Shoppable LIVE metrics instantly, at the end of the LIVE session, at your fingertips, giving you an immediate overview of key performance metrics and deep-dive into improvement suggestions
  • Get helpful performance benchmarks, at the end of your LIVE, allowing you to understanding how you compare to your peers and how you're improving over time
  • Continue to get access to other LIVE insights, such as LIVE (non-shoppable) rewards, goals, recordings etc.

Access and authorization

All Creators on TikTok Shop creating Shoppable LIVE content will have access to the new and improved Shoppable LIVE end page in the TikTok Shop APP interface.

Feature walkthrough

Functionality/Component
UI interface
Key functionalities/capabilities
LIVE performance benchmarks and metricsimage
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The key change to this new version of the LIVE end page, involves detailed metrics for Shoppable LIVE session performance. Right after the LIVE is concluded, the following end page will be automatically visible to users.
  1. For newer Creators, the module will provide information on their essential Shoppable LIVE stats coupled with insights on how to keep on improving their overall performance, engagement and conversion.
For more seasoned Creators, based on their level of LIVE experience, the end page will further provide additional helpful benchmarks that enables them to understand how their performance is stacking up against similar Creators, performing Shoppable LIVEs.
Dive deeper by navigating to LIVE details and Suggested LIVE improvementsimage
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  1. By clicking on the ">" icon within the data panel, Creators can be navigated to their overall LIVE analytics where they can get more detailed information for the session they just concluded and compare against their overall performance.
  2. Further, Creators can also use the "Suggested LIVE improvements" module, both at an account level and for a room level LIVE diagnosis. This will help them further understand the salient areas of improvement in their LIVE performance, acorss multiple dimensions.
For a more detailed understanding of "Suggested LIVE Improvements", please have a look here.
These sections of the interface continue to remain the same and relate to nonShoppable aspects of your LIVE
LIVE Rewardsimage
Continue to see the rewards you earned in your LIVE and improvement trends
LIVE journey progressimage
You can also continue to keep monitoring your individual LIVE journey milestones and growth opportunities.
LIVE Recordings/highlightsimage
Navigate and look at your LIVE session recordings. Inspect, download and share these LIVE recording videos to drive better awareness of your LIVE sessions.

Frequently Asked Questions (FAQs)

Do I need any special access or permissions to access this revised LIVE end page?Any TikTok Shop Creator performing Shoppable LIVEs will be able to access this functionality without the need for any special access permissions, after they have successfully completed a Shoppable LIVE session.
What interface (PC/APP) will this functionality be available on?The LIVE end page with Shoppable insights will only be available on the APP version but our team will constantly evaluate the need to introduce a PC version, based on user adoption and feedback.
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