Create and Promote LIVE Events to Drive LIVE Selling Success

12/12/2024

Livestream Operation

Summary

What are the key steps to create a successful LIVE event on TikTok Shop?

  • Establish a regular schedule to build a loyal audience, as consistent timing increases viewership.
  • Create the event by navigating to the LIVE Center, filling in details, and sharing the approved event link.

How can sellers effectively promote their LIVE events to increase attendance?

  • Promote the event in advance on TikTok and other platforms to attract a larger audience.
  • Use teaser videos with event links, posting them 2-3 days before the event to build anticipation.

Why is having a regular schedule important for LIVE events on TikTok Shop?

  • A regular schedule helps build a loyal audience, as viewers are more likely to tune in consistently.
  • Registered viewers tend to watch 7 times longer, increasing overall engagement and viewership.
Imagine hosting a LIVE selling event with barely any viewers—it's disappointing, right? The key to avoiding this lies in thorough preparation. With the right planning and promotion, you can turn a low-traffic session into a lively, engaging event that drives sales.
A successful LIVE event is more than just hitting the 'Go LIVE' button—it's a carefully crafted experience that starts long before the stream begins. By setting up and promoting your event effectively, you create excitement and ensure your audience knows exactly when and why to tune in. This guide will walk you through the steps to plan and promote a successful LIVE event.
The Importance of a Regular Schedule
Establishing a regular schedule for your LIVE events is crucial to building a loyal audience. When viewers know when to expect your sessions, they're more likely to tune in consistently, boosting your overall viewership and engagement. Interestingly, registered viewers tend to watch 7 times longer than others, so keeping a consistent schedule can significantly increase the time your audience spends in your LIVE sessions.

How to Create Your LIVE Event

Step 1: Open your camera and navigate to the LIVE Center.
Step 2: Click on 'LIVE Events', then select 'Create an event'.
Step 3: Fill in all the necessary details, including the date, time, duration, and a compelling description.
Step 4: Once you've scheduled your LIVE Event, it will be reviewed. After approval, share the event link on TikTok and across other platforms to start building buzz.
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Promoting Your LIVE Event
To boost awareness and attendance, promote your LIVE Event in advance, both on and off TikTok. This step is crucial for attracting a larger, more engaged audience, which can lead to higher traffic and increased sales.
Step 1: Tap the + icon under related videos on the LIVE Event page.
Step 2: Record or upload a video, then select Next.
Step 3: Tap Add link and choose the LIVE Event you want to promote. The link will be added to your video.
Step 4: When ready, press Done and Post to publish your teaser video.
Tip: Promote your teaser video 2-3 days before your LIVE Event to build anticipation and drive awareness.
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Summary

A successful LIVE event doesn't happen by chance—it requires careful planning, regular scheduling, and active promotion. By following these steps, you'll set the stage for a high-impact, engaging LIVE session that not only draws in viewers but also keeps them coming back. In the next article, I’ll guide you through how to create an engaging teaser video.
Start planning your next LIVE event today, and watch your audience grow!
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