Tiktok Shop Academy

Create and Promote LIVE Events to Drive LIVE Selling Success

12/12/2024

Livestream Operation

Summary

  • One-line takeaway: Plan and promote LIVE events early to increase viewers and sales.
  • Core Value/Change: ① Regular scheduling builds loyal viewers ② Registered viewers watch 7x longer ③ Early promotion boosts attendance
  • Actionable Steps: ① Create event in LIVE Center ② Fill date, time, duration, description ③ After approval, share link widely
  • Immediate Next Action: Post a teaser 2–3 days before LIVE
Imagine hosting a LIVE selling event with barely any viewers—it's disappointing, right? The key to avoiding this lies in thorough preparation. With the right planning and promotion, you can turn a low-traffic session into a lively, engaging event that drives sales.
A successful LIVE event is more than just hitting the 'Go LIVE' button—it's a carefully crafted experience that starts long before the stream begins. By setting up and promoting your event effectively, you create excitement and ensure your audience knows exactly when and why to tune in. This guide will walk you through the steps to plan and promote a successful LIVE event.

The Importance of a Regular Schedule

Establishing a regular schedule for your LIVE events is crucial to building a loyal audience. When viewers know when to expect your sessions, they're more likely to tune in consistently, boosting your overall viewership and engagement. Interestingly, registered viewers tend to watch 7 times longer than others, so keeping a consistent schedule can significantly increase the time your audience spends in your LIVE sessions.

How to Create Your LIVE Event

Step 1: Open your camera and navigate to the LIVE Center.
Step 2: Click on 'LIVE Events', then select 'Create an event'.
Step 3: Fill in all the necessary details, including the date, time, duration, and a compelling description.
Step 4: Once you've scheduled your LIVE Event, it will be reviewed. After approval, share the event link on TikTok and across other platforms to start building buzz.
image

Promoting Your LIVE Event

To boost awareness and attendance, promote your LIVE Event in advance, both on and off TikTok. This step is crucial for attracting a larger, more engaged audience, which can lead to higher traffic and increased sales.
Step 1: Tap the + icon under related videos on the LIVE Event page.
Step 2: Record or upload a video, then select Next.
Step 3: Tap Add link and choose the LIVE Event you want to promote. The link will be added to your video.
Step 4: When ready, press Done and Post to publish your teaser video.
Tip: Promote your teaser video 2-3 days before your LIVE Event to build anticipation and drive awareness.
image

Summary

A successful LIVE event doesn't happen by chance—it requires careful planning, regular scheduling, and active promotion. By following these steps, you'll set the stage for a high-impact, engaging LIVE session that not only draws in viewers but also keeps them coming back. In the next article, I’ll guide you through how to create an engaging teaser video.
Start planning your next LIVE event today, and watch your audience grow!
Previous5 Types of Sales Pitches for LIVE StreamingNext Captivate Your Audience with a Compelling Teaser Video

You may also be interested in