In the fast-paced world of TikTok LIVE, grabbing your audience's attention and keeping them engaged is key to driving sales and building your brand. But are you fully leveraging the platform's features to maximize your impact?
By mastering a few essential tools, you can elevate your livestreams, boost viewer engagement, and ultimately increase your conversion rates. Let's explore two LIVE features that every seller should know and how to use them to their full potential.

Pin Tool: Keep Your Audience Focused

What Is Pin?

The Pin tool allows you to highlight specific products during your livestream, keeping viewers focused on what matters most.

Why Is It Important?

By pinning products strategically, you can significantly boost engagement and Click-Through Rates (CTR). In fact, using the Pin tool can lead to a 6X higher CTR, making it easier for viewers to explore and purchase products.

How to Set up Pin

Entry: During Livestreaming session

Step 1: Click "Shop" during your LIVE session.
Step 2：simply click the "Pin" button next to each item you want to highlight.

How to Use It

• When introducing a product, use the Pin tool to spotlight it, ensuring it stays at the forefront of your viewers' attention.
• Describe the product's features, benefits, and reasons to buy while it's pinned to increase engagement and clicks.
• Enhance order value by pinning product bundles, creating a sense of exclusivity.
• Utilize real-time sales data to encourage viewers to complete their purchases.

Billboard: Showcase Key Information at a Glance

What Is Billboard?

Billboard is a LIVE feature that allows you to display important selling points directly in your livestream, attracting more viewers and improving watch duration.

Billboard displayed during LIVE Pre-designed template Image type
Preview of Billboard display before going LIVE Image type Pre-designed template

Why Is It Important?

• Quickly conveys key selling points to viewers, helping to improve conversion rates and increase the time viewers stay in the livestream.
• Attracts more viewers to enter the live room, increasing traffic.
• Reduces host editing costs by providing templates for billboards.

How to Set up Billboard

Now that you understand the importance of using Billboards to enhance your livestream, let's walk through the steps to set them up. Follow these simple instructions to ensure your promotions and key messages are displayed effectively throughout your livestreams.

Step 1: Add Product Before your livestream, add product.Navigate to LIVE->Business->Add Products->Add.
Step 2: Click Billboard Shop LIVE-> Click Billboard
Step 3: Edit template You have six templates to choose from：
Step 4: Edit content Once you've selected the appropriate template, you can customize the content within it.
Step 5: Upload images Once you upload your image, there's no need to click "Display" – the billboard will automatically appear on the screen. Just upload your photo, and it will be shown directly without any extra steps from you. And you can upload up to 100 images.
Step 6: Display Billboard Click at "Display" to show your Billboard.You can place the Billboard as you want (zoom in and out, and adjust the position).
Step 7: Remove Billboard You can click "Cancel" to remove the billboard from display.
Step 8: Auto-display in next LIVE Billboard will automatically display whenever you go LIVE. You can manage auto-display in settings.This lets you easily automate the process by setting up value propositions in advance for each LIVE session.

How to Use It

• Create Clear Visuals: Design graphics that highlight key info like deals, discounts, shipping details, product highlights, and size or color guides.
• Highlight Key Moments: Show your billboard during important parts, like product launches or special deals.
• Engage Viewers: Encourage your audience to interact with the info on your billboard through questions or special offers.

Best Practice Use Cases

Rainbow Boutique:	The host uses a movable LIVE Billboard to showcase promotions like daily specials or coupons, ensuring these offers are visible and accessible to all viewers.
Curl Daddy:	Driving Real-Time Action: Curl Daddy uses the Billboard to display calls to action and arrow emojis, encouraging viewers to take advantage of special offers and make purchases in real-time.
Opu Probiotics:	Attracting Traffic: Opu Probiotics uses the Billboard to capture viewers' attention from the For You Page by displaying compelling brand and product information. Streamlining Presentation: By showcasing key selling points on the billboard, they free up time to engage with the audience and answer questions without having to repeat important details.

Summary

Mastering these two must-know LIVE features can transform your TikTok livestreams from ordinary to extraordinary. By effectively leveraging tools like the Pin and Billboard, you can create a more compelling and interactive experience that drives results.
Ready to take your TikTok LIVE sessions to the next level? Start integrating these features into your streams today, and watch your engagement, retention, and sales soar. Don't miss out on the opportunity to maximize your livestream's potential—start experimenting with these tools now and see the difference for yourself!