The importance of optimizing your product pages

Product Detail Pages (PDPs) are crucial for providing customers with the information they need to make purchasing decisions. These pages include vital details like product name, description, price, images or videos, size, shipping options, and more. Well-optimized PDPs:

• Enhance customer experience.
• Build trust in your brand.
• Drive conversions and increase sales.

TikTok Shop's listing quality tiers

To ensure exceptional shopping experiences, TikTok Shop categorizes product listings into three quality tiers:

• Poor: This tier indicates that the listing needs significant improvements to meet our quality standards. Listings in this category may have incomplete or inaccurate information, low-resolution images, clickbait, or promotional content.
• Fair: Listings in the fair tier meet essential quality standards but have room for improvement. These listings provide necessary product information and clear images, ensuring a satisfactory shopping experience.
• Good: The good tier represents a high standard of listing quality. Listings in this category have detailed descriptions with category-specific information, high-resolution images, and accurate category-specific attributes, delivering an outstanding shopping experience.

By categorizing listings into these tiers, we aim to help sellers understand their current performance, identify areas for improvement, and ultimately elevate the overall quality of products available on TikTok Shop.

Listing quality tier guidelines

Refer to the following information to learn more about the criteria to meet each tier.

Product title or name

A high-quality title is concise, accurate, and free of unnecessary content.
Good Example:

• "Moisturizing Hand Cream for Dry Skin – Organic Ingredients, 100ml"

Poor Example:

• "BEST HAND CREAM EVER!! LOW STOCK – Buy Now!!!"

Poor	Fair	Good
Has title quality issues: Has repetitive words/phrases used 4+ times (relating to ingredients, odors/fragrances, holidays, special events) Has references to variants or inventory counts: Colors ("8 sizes available," "Available in red, green, yellow, blue") Size ("5 sizes available," "Available in small, medium, large") Availability ("8 in stock!", "Low stock") Uses clickbait language: Promotions Best seller and exclusivity Discount or sales	No title quality issues: Does not have repetitive words/phrases used 4+ times (relating to ingredients, odors/fragrances, holidays, special events) No references to variants or inventory availability: Colors ("8 sizes available," "Available in red, green, yellow, blue") Size ("5 sizes available," "Available in small, medium, large") Availability ("8 in stock!", "Low stock") No use of clickbait language: Promotions Best seller and exclusivity Discount or sales

Images

Images are key to capturing customer interest. The first image forms a customer’s first impression.

Poor	Fair	Good
No image of the main product	One or more images of the main product.	Five or more images of the main product.

Best Practices for images:

• The main image should clearly show the product.
• Avoid watermarks, borders, or promotional text.
• Use a resolution > 600x600 pixels.

Image aspects and requirements

Image aspect	Description	Poor	Fair	Good
Product visibility	The first or main image in your PDP should clearly show the main body of the product.	No	Yes	Yes
Product visibility	The first or main image in your PDP shouldn't have too much text.	No	Yes	Yes
Image representation	The first or main image in your PDP should not use any techniques that would confuse the customer. The image must not contain any text, logos, watermarks, borders, graphics covering the product, or any staging with multiple product variants.	No	Yes	Yes
Background quality	The first image in your PDP should use a high-quality background. We recommend using a white background.	No	Yes	Yes
Watermark	The first image in your PDP should not include watermarks.	No	Yes	Yes
Image Clarity	Images should not be fuzzy	No	Yes	Yes
Resolution	Your main PDP image should have a resolution > 600x600 pixels.	No	Yes	Yes
Mosaic	PDP images must not use mosaic effects that cause messy layouts. A maximum of 9 images are allowed for any mosaic image.	No	Yes	Yes
Image validity	PDP images should be valid and not corrupted. Digital renderings are not allowed.	No	Yes	Yes
Duplication	Your main PDP image should not be a duplicate	No	Yes	Yes
Promotion stickers	PDP images do not have any marketing or promotion stickers	No	Yes	Yes

Product descriptions

A strong product description is well-structured, easy-to-read, and provides essential information.

Poor	Fair	Good
Description is text (no images) and text length is less than 80 characters	Description is more than 80 characters or at least 1 image uploaded in the description section	No requirement
Invalid description Irrelevant information pertaining to the product Hyperlinks that lead to non-existent pages Clickbait or duplicate content	Valid description (relevant with the product self and meaningful) No broken hyperlinks, clickbait language, duplicate content	Structured description (the detailed standard to be refined) Clean format, such as HTML, mixed image or text, etc Informative content Sentences are capitalized.

Here is an example of a product description that meets the Good tier:

Category-specific information

Poor	Fair	Good
Doesn't contain all category-specific information	Doesn't contain all category-specific information	Contains all category-specific information in either the title, main images, description or other attributes as prescribed below

Please note that category-specific guidelines and criteria only apply to the good tier. By not adding category-specific information, fair is the highest tier that can be achieved.These are essential elements that you should include for each category to optimize your product listing and improve customer satisfaction.

Required information by category

Categories	Required information by category
	Product advantages or benefits	Application scope	Ingredients	Fragrance notes	Size Information	Nutrition facts	Material	Product specifications	Catalog or track listings
Books & CDs								Yes	Yes
Beauty	Yes	Yes	Yes	Yes (especially for perfumes)			Yes	Yes
Medicines & health supplements	Yes	Yes	Yes					Yes
Food & beverage		Yes	Yes			Yes		Yes
Clothing					Yes		Yes
Fashion accessories	Yes						Yes	Yes
Luggage & bags							Yes	Yes
Home & living		Yes					Yes	Yes
Shoes					Yes		Yes	Yes
Electronics	Yes	Yes						Yes

Detailed guidelines

Follow the guidelines below to meet the good tier standard for your products.

Product advantages or benefits

Highlights the key results or advantages offered by the product. We recommend focusing on the direct efficacy of the product and offering a before/after benefit of using the product. While all product listings benefit from containing this information, those within beauty, medicine and health supplements, fashion and electronics categories benefit the most.

Application scope

Your product's application scope defines the target audience (men, women, children, etc.), age range (e.g. toddlers or adults, or puppies or adult dogs, etc.), specific conditions (pertaining to skin type, hair type, symptoms if it's a medical or health product) and/or compatibility (e.g. iPhone 14/15/16) that the product is suitable for. Products in such categories as beauty, medicine and health supplements, food and beverage, fashion, home and living, and electronics must contain this information.

Ingredients

Lists the primary ingredients in the product. We consider this information critical for products within beauty, medicine and health supplements, and food and beverage categories.

Fragrance notes

Provides information on the scents radiated by the product. This information is important for beauty category products, especially perfumes and deodorants. Fragrance notes are usually displayed in the following tiers:

1. Top notes: These are the scents that you perceive immediately upon application of a perfume.
2. Heart/middle notes: After the top notes evaporate, these aromas are generally more mellow and last longer.
3. Base notes: Base notes are the final fragrance notes that appear and last the longest.

Size information

Providing size information for fashion and apparel products is essential for helping customers accurately assess and interpret the fit. To ensure clarity and consistency, we strongly recommend presenting sizing details using universally recognized size standards. This approach enhances the shopping experience, reduces confusion, and minimizes returns due to sizing issues.

• Tops for men and women: Include detailed measurements such as chest size and inseam length. Alternatively, use standardized sizing codes (e.g., XS, S, M, L, XL). For bras, ensure sizing includes both under-bust and cup measurements.
• Bottoms for men and women: Provide key measurements like waist size and inseam length. Standardized sizing codes (e.g., XS, S, M, L, XL) can also be included for simplicity and uniformity.
• Shoes: Use recognized US or EU sizing standards. For the US system, typical size ranges are 7 to 16 for men and 5 to 14 for women. Providing a size conversion chart for international customers is also recommended.
• Baby apparel: Clearly indicate age recommendations (e.g., 0–3 months, 6–12 months), along with the product's length and weight specifications to ensure proper fit and comfort for infants.

Nutrition facts

Details the nutritional value of the product, relevant for food, drink, and medical supplements.

• Information should include but not limited to calorie content, and the amounts of fat, protein, carbohydrates, sugars, dietary fiber, and sodium it contains. It may also list the quantities of certain vitamins and minerals.
• This information is usually provided per serving size and/or per 100 grams or 100 milliliters.

Material

Indicates the primary material used in the product's construction or composition as well as how to properly care for the product.

• A detailed description of the material, such as its characteristics, properties and any notable features as well as high-quality images or videos that showcase the material's texture, color and appearance, are recommended.
• This is important for products in beauty, clothing and fashion, luggage & bags, jewelry, baby and maternity care, home and living and shoes categories.

Product specifications

Clearly outlines the product's dimensions, size, weight, or volume. This is relevant to all categories. Images that help customers interpret the size of a product such comparisons against a palm are recommended.

Catalog/track listings

Lists the catalog or track details for products like books and CDs.

FAQs

• What is a Product Detail Page (PDP) and why is it important? A Product Detail Page (PDP) is the product page that provides shoppers with all the necessary information to make a purchasing decision, such as the product name, description, price, and images. It's what shoppers see after clicking into a specific product on Shop Tab, from a Shoppable Video, from a Shoppable LIVE, or from anywhere else across TikTok. Optimizing these pages is crucial because it enhances the customer experience, builds trust, and drives sales.
• Are there any tools to help me with my Product Detail Pages? Seller Center does contain a Product Optimizer Tool to help you improve your listing quality at scale.
  • NOTE: For certain product categories such as Books/Magazines/Audio and Electronics/Phones, your web-specific product pages may automatically get an SEO update by the system using your existing product information. This is a web-specific update and can't be viewed in Seller Center. If you have any questions or concerns on this update, please contact your Account Manager (if assigned one) or contact support.
• What are the three listing quality tiers on TikTok Shop? The three tiers are:
  • Poor: Listings with significant quality issues like incomplete information, low-resolution images, or clickbait.
  • Fair: Listings that meet essential standards but have room for improvement.
  • Good: Listings that represent a high standard of quality, with detailed descriptions, high-resolution images, and accurate, category-specific attributes.
• How can I move my listing from the "Fair" tier to the "Good" tier? To achieve the "Good" tier, you must meet all the criteria for each product listing element. This includes having a quality title, at least five high-resolution images, a well-structured description, and most importantly, providing all the required category-specific information for your product.
• What should a "Good" quality product title include? A "Good" title should be concise and accurate. It should not have repetitive words, references to variants or inventory counts, or clickbait language such as "best seller," "low stock," or "buy now."
• How many images are needed to meet the "Good" tier? To meet the "Good" tier for images, you need to provide five or more images of the main product.
• What are the best practices for product images? Best practices include:
  • The main image should clearly show the product.
  • The main image should be free of watermarks, borders, or promotional text.
  • Images should have a resolution greater than 600x600 pixels.
  • The first image should have a high-quality background, preferably white.
  • Images should not be blurry, corrupted, or digital renderings.
• Is a written description enough to meet the "Good" tier? For a "Good" tier listing, the product description must be more than 80 characters long or have at least one image uploaded in the description section. It should also be valid, relevant, and free of broken links or duplicate content.
• What is "category-specific information" and why is it important? Category-specific information is essential product details required for certain product categories, such as ingredients for beauty products or size information for clothing. Including this information is critical for achieving the "Good" tier. Without it, the highest tier a listing can reach is "Fair."