Optimizing Product Titles

11/26/2024

Manage Product

Summary

What are the benefits of optimizing product titles on TikTok Shop?

  • Optimizing product titles increases search exposure within 7 days by matching buyer search keywords.
  • Recommended keywords reflect shopper demands and enhance title effectiveness, improving visibility and sales potential.

How can sellers define a good product title on TikTok Shop?

  • Use recommended words to align with shopper demands and improve title richness.
  • Ensure titles are concise, accurate, and highlight selling points without marketing jargon or inventory details.

What steps should sellers follow to optimize product titles using TikTok Shop's system?

  • View products needing optimization under the "Need optimization" tab and check recommended keywords.
  • Adopt recommended words for single or bulk optimization, then submit changes.
  • Track additional impressions and GMV under the "Optimized" tab.

What formatting tips should sellers consider when creating product titles?

  • Keep title length between 40 and 150 characters, capitalizing the first letter of each word except conjunctions, articles, and prepositions.
  • Avoid repetitive words, listing variants, and subjective marketing terms; focus on brand, content, application, type, and features.

How to optimize product titles

The value of high-quality product titles

  • First, make sure that the product is searchable within Shop Tab
  • The more the product title matches the buyer's search keywords, the higher the chance the product is seen by shoppers
Sellers significantly increase search exposure within 7 days after adopting recommended keywords!
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How to define a good product title

Key focus: Recommended words represent shoppers' purchasing demands, and adopting recommended words is the most efficient way to optimize titles
Tips
Example
Format
  • The title length is between 40 and 150 characters
  • Capitalize the first letter of each word, except for conjunctions, articles, and prepositions
  • Reduce repetitive words and phrases
Do not list different variants of the same attribute, do not mention inventory information, such as "red yellow blue green", "Only 8 pieces in stock".Content
  • Contains the following key information: [Product Brand] + [Product Content] + [Scope of Application] + [Product Type] + [Main Functions/Features/Advantages]
  • Do not use marketing information such as "X% off", as well as subjective or time-sensitive evaluation terms such as "bestseller", "best", "great value for money"
  • Accurate and concise, highlight the selling points, so that consumers can quickly understand the characteristics and selling points of the product at a glance. Don't forget to use the popular keywords recommended by the system for you!
Eg.【Brand】Youth Neon Shirt Kids UPF 50+ Dry Fit Athletic Short Sleeve T Shirts for Boys and Girls✅ information is accurate, the length is appropriate, and the format is standard✅ Brand Information✅ product categories are clear✅ clear target people✅ core selling points

Use product capabilities to create good titles

Before🧐
After💪
  1. Before doing it, I didn't know how it would help the product. After doing it, I couldn't track the effect and gradually lost the motivation to optimize...
  2. The title words given by the system are too few, it's better to look for them on other platforms...
  3. The operation entrance is deep, and it is cumbersome to modify one by one...
  4. Expected benefits are clear at a glance, and the effect data before and after optimization is visible!
  5. Introduction of search term list , title word richness greatly improved!
  6. Recommended words display the popularity index and support batch modification of titles, making the design more user-friendly!
Entrance: Analytics-Product Card-Search-Product Title
STEP1: View Title Need optimization productsGlick the tab[Need optimization]Listing page
  • Display [recommended keywords] in the list, and the expected impressions increase after 28 days of title optimization.
Hover on the word, you can see the search volume and sales volume of the word (the larger the volume, the higher the popularity).Drawer page
  • We also provide the popular keywords ranking list, and each product can display up to 500 recommended words.
  • The list includes popular keywords and trending keywords , each displaying search volume and sales volume
Time period supports selecting day/week/month		image
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STEP2: Adopt recommended words and optimize titlesSingle optimization
  • Click "Optimize" to open the drawer and click the keyword to add the title.
  • For words in the list[Popular search keywords ranking,] click "Add".
After optimization is completed, click "Submit".Bulk optimization (recommended 👍)
  • Click "Bulk Edit" in the upper-right corner of the list to open all the products that need to optimize titles.
When batch optimizing, the list is collapsed by default. You can open it by clicking ﹀		image
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STEP3: Tracking data
  • Under the "Optimized" tab, you can view the additional impressions obtained after adoption and the GMV brought by search.
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