Optimizing Product Titles

05/14/2026

Manage Product

Summary

One-line takeaway: Adopt recommended keywords to improve title quality and boost search exposure fast.
Core Value/Change: ① Recommended words reflect buyer demand ② expected impression lift is visible ③ results can be tracked after optimization
Actionable Steps: ① Open Analytics > Product Card > Search > Product Title ② check Need optimization ③ add keywords and submit, preferably via Bulk Edit
Red Lines & Compliance: ① Keep titles 40–150 characters ② include brand, product, audience, type, features ③ avoid discount claims, subjective terms, repeated words, and variant/inventory info
Immediate next action: Check Need optimization and bulk edit titles

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How to optimize product titles

The value of high-quality product titles

First, make sure that the product is searchable within Shop Tab
The more the product title matches the buyer's search keywords, the higher the chance the product is seen by shoppers

Sellers significantly increase search exposure within 7 days after adopting recommended keywords!

How to define a good product title

Key focus: Recommended words represent shoppers' purchasing demands, and adopting recommended words is the most efficient way to optimize titles

Tips

Example

Format

The title length is between 40 and 150 characters
Capitalize the first letter of each word, except for conjunctions, articles, and prepositions
Reduce repetitive words and phrases

Do not list different variants of the same attribute, do not mention inventory information, such as "red yellow blue green", "Only 8 pieces in stock".Content

Contains the following key information: [Product Brand] + [Product Content] + [Scope of Application] + [Product Type] + [Main Functions/Features/Advantages]
Do not use marketing information such as "X% off", as well as subjective or time-sensitive evaluation terms such as "bestseller", "best", "great value for money"
Accurate and concise, highlight the selling points, so that consumers can quickly understand the characteristics and selling points of the product at a glance. Don't forget to use the popular keywords recommended by the system for you!

Eg.【Brand】Youth Neon Shirt Kids UPF 50+ Dry Fit Athletic Short Sleeve T Shirts for Boys and Girls✅ information is accurate, the length is appropriate, and the format is standard✅ Brand Information✅ product categories are clear✅ clear target people✅ core selling points

Use product capabilities to create good titles

Before🧐

Before doing it, I didn't know how it would help the product. After doing it, I couldn't track the effect and gradually lost the motivation to optimize...
The title words given by the system are too few, it's better to look for them on other platforms...
The operation entrance is deep, and it is cumbersome to modify one by one...

After💪

Expected benefits are clear at a glance, and the effect data before and after optimization is visible!
Introduction of search term list , title word richness greatly improved!
Recommended words display the popularity index and support batch modification of titles, making the design more user-friendly!

Entrance: Analytics-Product Card-Search-Product Title

STEP1: View Title Need optimization productsClick the tab[Need optimization]Listing page

Display [recommended keywords] in the list, and the expected impressions increase after 28 days of title optimization.

Hover on the word, you can see the search volume and sales volume of the word (the larger the volume, the higher the popularity).Drawer page

We also provide the popular keywords ranking list, and each product can display up to 500 recommended words.
The list includes popular keywords and trending keywords , each displaying search volume and sales volume

Time period supports selecting day/week/month