Key Points:

• Submit product certification for children's fashion products and fine jewelry.
• Use quality product images in your listing to clearly represent your product.
• Check that your product listing and details are in English for customers to easily understand.
• Adhere to community guidelines and avoid listing discriminatory products.
• Respect intellectual property rights and avoid counterfeits!

#TikTokMadeMeBuyIt

TikTok Shop empowers fashion businesses and brands to connect with highly-engaged customers based on their interests. In this article, we list 5 things you need to know to avoid the most common mistakes when selling fashion products.
Combine the power of community, creativity, and commerce in your fashion business today!

Check out the additional resources at the end of this article for more top tips!

1. Submit Product Certification

Some fashion categories have certification requirements. You will need to submit the necessary certificates in Seller Center before listing these products:

Children's Products

• Baby & Maternity Fashion
• Kids' Fashion
• Kids' Sports Clothing
• Kids' Swimwear
• Kids' Sport Shoes

1. Children's Product Certificate (CPC)

Manufacturers, importers, repackers, and resellers must submit the Children's Product Certificate (CPC) to verify that their product complies with U.S. consumer product safety standards. When submitting your CPC, make sure it is legible, free from alterations, and meets the following requirements:

• Include the manufacturer or importer's name and address.
• Issued within the last 365 days.
• Product details must match the product category and photos.
• Include a clear description of the tested product.
• Include the name and address of the CPSC-accredited laboratory.
• List all relevant safety standards tested.
• The CPC should be in English.

2. Product Tracking Label

Manufacturers, importers, repackers, and resellers must submit a sample tracking label from a product. The tracking label must be clear and legible and meet the following requirements:

• Include all necessary identifying and safety information.
• The tracking label should be attached to both the product and the packaging.
• The tracking label must be in English.

3. Test Report issued by a CPSC-Accredited Laboratory

Manufacturers, importers, and repackers must submit a product test report issued by a Consumer Product Safety Commission (CPSC)-accredited laboratory. Click here for a list of CPSC-approved laboratories.
When submitting your test report, make sure it is legible, free from alterations, and meets the following requirements:

• Include the manufacturer or importer’s name and address.
• Issued by a CPSC-accredited laboratory.
• Issued within the last 365 days.
• Product details should match the product category and photos.
• Include a clear description of the tested product.
• Include the name and address of the CPSC-accredited laboratory.
• Clearly lists all safety standards tested with pass or fail results.
• The test report should be in English.

4. Purchase Invoice

Resellers must provide a purchase invoice to confirm the authenticity and source of their products. When submitting the purchase invoice, make sure it is legible, free from alterations, and meets the following requirements:

• Include the supplier’s name and address
• Issued within the last 365 days.
• Product details and quantity must match what you are applying to sell.
• The purchase invoice should be in English.

Fine Jewelry

Gold (100% Pure Gold/ 24 Karat Gold/ 24K Gold):

1. A Test Report from a United States accredited lab that verifies the quality and purity of gold in the product.(Complete list of US accredited testing labs: API, Bureau Veritas, Intertek, Mutual Cornell, QIMA, SGS, TUV.)
2. Letter of Authenticity or Certificate of Authenticity (COA) that proves the legitimacy of the product.
3. Images of the product and/or packaging that displays the COO (Country of Origin proof).

Diamond:

1. For natural diamonds 1 carat above, certificates must be from GIA (Gemological Institute of America) or AGS (America Gem Society). Diamond certifications from any other lab or institution will be rejected.
2. For lab-created diamonds or artificial diamonds 1 carat and above, certificates must come from IGI (International Gem Institute) or GIA (Gemlogical Institute of America).
3. Images of the product and/or packaging that displays the COO (Country of Origin proof).

Ruby & Sapphire & Emerald:

1. Gem Certificates from GIA, AGS, AIGS or IGI that verify the quality of the product.
2. Images of the product and/or packaging that displays the COO (Country of Origin proof).

Additional Tips:

Jewelry products must belong to the (L1 Category) Jewelry Accessories & Derivatives, unless a seller specifies that a jewelry product is "faux", "filled", "plated", "imitation", "artificial", or "costume jewelry".

Artificial or imitation gemstones do not require documentation.

Fine Jewelry that only contains Semiprecious Stones (including Jade, Topaz, Amethyst, Opal, etc.), Pearls (both authentic and imitation pearls), Platinum & Carat Gold (all other karats less than 24K gold), and Silver do not require documentation.

Use Quality Product Images

Best Practices

• All product images must accurately and clearly represent the product that is for sale.
• One image should be selected as the main product image (hero image). The main product image must show the front physical view of the product.
• Additional images must show the front, back, sides, and other details of the product, including product accessories, if any.
• Additional photos may also display key product features, usage scenarios, variations, styled scenes, close ups, and size or scale comparisons.

Avoid These

• Avoid product images using collages with four or more images.
• Avoid low-quality product images where the product is absent in the main product image.
• Avoid watermarks/mosaic/pixel blocks in product images that block key information of the product (product packaging, product brand/logo, product display, etc.).
• Avoid heavily-stickered images that cover a large portion of the image or obstruct normal viewing of the product. Any stickers should not occupy more than one-third of the product image.

Respect Intellectual Property Rights

Best Practices

• If your products or their packaging have tags or labels that contain brand names or logos, ensure they are visible and not hidden or blocked in the product images.
  • Remove any stickers, smears, paper, and tape from your product and its packaging
• Product brands in any promotional content should be consistent with the brand in the product listing.
• When uploading images of your product, ensure they cover the front, back, lid, and bottom of your product and its packaging.

Avoid These

• Avoid blurring, partially covering, or hiding brand names or logos on your products, any tags attached to them, or their packaging.
• Avoid shortening or misspelling brand names (e.g, Nke, Luis Vitton), adding or removing spaces in brand names (e.g., LouisVuitton), repeating characters in brand names (e.g., Gucciiii, Rolexx), or using numbers or symbols to replace letters in brand names (e.g., N1k3, D1or, @pple)
• Avoid product listings or promotional content that imply the sale of counterfeit products.

• Avoid listing any product that features a brand logo, slogan, symbol, design, expression, or monogram if you don't have the brand owner's consent or you aren't certain your supplier has obtained the brand owner's consent.
• Avoid promotional phrases like "inspired by X brand" when listing your products.
  • Other descriptors include: similar to, as good as, same features as, it works the same as, duplicate of, smells like
• Avoid using brands in hashtags in the use of hashtag to increase traffic "#brand"
• Avoid listing any product whose selling point is its close similarity to an authentic brand product.

To sell any branded products, submit a brand authorization request (Seller Center > My Account > Account Settings > Qualification Center > Brand Qualification > Add Brand Authorization).
For Trademark Owners:

• Provide a legible trademark certificate officially registered and active in the United States.
• Submit accurate information including the trademark number, trademark name, application date, expiry date, classification, and trademark registrant.

For 1st or 2nd Level Authorized Sellers:

• Submit a Letter of Authorization directly from the brand owner, trademark registrant, or distributor.
• The Letter of Authorization must be within the validity period.
• The product's overall design, composition, and appearance
• Any logos, slogans, symbols, designs, expressions, or monograms on the product or its packaging

Ensure there is no similarity to any branded products. Even a 50-60% similarity is not allowed!

Keep Product Titles Concise And Relevant

Customers find products on TikTok Shop based on how well their search terms match product titles. To boost your products' visibility, follow these tips:

• Keep it concise and clear: Product titles should be between 25-200 characters and accurately describe your product.
• Include key details: Add important information such as:
  • Brand
  • Product type
  • Key features or characteristics
  • Size or quantity, if applicable
    • If there are multiple sizes or quantities available (e.g., XXS to 5XL or 6- to 12-pack), you can only mention the size and quantity of the product that appears in the first image (e.g., 6-Pack and A5 size). You must mention the remaining variations in the product description.

Best Practices

Here are other best practices to enhance your product titles:

• Use correct grammar, punctuation, and complete sentences
• Use numerals: "2" instead of "two"
• Abbreviate measurements, such as "cm", "oz", "in", and "kg"
• Capitalize the first letter of each word except for prepositions (e.g. 'with', 'at', 'by', 'to', 'in', 'for', 'from', 'of'), conjunctions (and, or, for), or articles (the, a, an)
• Clearly state the quantity for multi-pack products, or products that contain more than a single item (e.g. '10 ct' or 'Pack of 10')
  • If there are several quantities of multi-packs available (e.g., Pack of 6, Pack of 8, and Pack of 10), you can only mention the quantity that appears in the first image (e.g., Pack of 6). You can mention the other quantities in the product description.

• Avoid including your seller's name or URL.
• Avoid branding or references to "TikTok" (without authorization), or other e-commerce platforms.
• Avoid symbols, special characters (e.g., N!KE, Дpple, ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦).
• Avoid ALL CAPITAL LETTERS.
• Avoid marketing material, promotions, prices, sales, discounts or subjective comments that are not descriptive of the product itself (e.g., "Best Seller", "TikTok Exclusive", "20% off", "free shipping", "NEW RELEASE", "low stock", 100% satisfaction guaranteed", "Best Buy", "Freebie", "Giveaway").
• Avoid listing all product variations in the title (e.g., A1, A2, A3, A4, A5 available!, XXS-6XL all sizes).

Mind Your Language

• Product listings must be in English. This ensures that customers can readily understand and engage.
• Product listings and images should follow correct grammar/ syntax, and not contain non-English text outside the product or its packaging.
• Size charts containing measurements of length, width, weight, volume, or area of a product, with units written in languages other than English should not be used.

Avoid Discriminatory Products

• Products on TikTok Shop are part of a community where everyone should feel welcome, respected, and safe.
• Do not upload any images or videos which violate the TikTok Shop Content Policy and TikTok Community Guidelines.
• Avoid listing discriminatory products against individuals or communities, containing hatred, physical violence, offensive language or imagery.
• Avoid listing products that contain content or imagery associated with extremist organizations, organized crime or hate groups.
• Avoid listing products that contain content or imagery associated with sensitive events, crude humour, disturbing content or profanities.

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