Key Points:

• TikTok Shop may act on safety complaints and reported incidents to protect our customers from potential risk of injury related to products sold on our platform. In certain situations, we may take action that include but are not limited to suspending product listings.
• You may be required to provide documentation about your product's compliance with safety standards. Submit your documentation promptly to avoid incurring additional enforcement actions.

This policy outlines the requirements you must follow for product safety and handling safety complaints on TikTok Shop.

Seller's Duty To Ensure Customer Safety

You and your products must comply with all applicable product safety laws and regulations. This is in accordance with our Seller Terms of Service.
You must ensure the following at all times:

• Your products are safe for their intended consumer's use.
• You regularly review and audit your products to confirm their performance or functions meet regulatory and industry safety standards.
• You promptly address any safety concerns raised by customers through reviews or other channels.

Product Safety Issues

In the event of safety complaints or incidents from your customers, we may take the following actions:

• Review the product listing and any related content.
• Temporarily or permanently suspend the listing to prevent further risk. If this happens, you will be notified through Seller Center with steps to reinstate the product.
• Contact you for more information or documentation.
• Report product safety concerns to relevant government agencies.

Seller's Duty To Provide Information

You must act quickly on our requests for information about your products. You may need to contact the manufacturer, supplier, or importer to obtain documents. If we do not receive the information we request or it's not in a timely manner, enforcement actions may apply.

Enforcement Actions and Appeals

We regularly review shops for compliance with our policies. If violations are identified, we will take enforcement actions on your shop. This may include, but is not limited to:

• Sending warning message to make corrections
• Assigning violation points
• Removing or freezing product listings
• Revoking your access to offer products for sale
• Issuing refunds to customers

For more information on enforcement actions, refer to our Seller Enforcement Policy. If you'd like to appeal an enforcement action, visit the Appeals section for guidance.

Top Tips for Product Safety

Ensure that your products follow all TikTok Shop policies, including category-specific guidelines that protect consumer safety and regulate products.

• Comply with Safety & Compliance Regulations: Stay informed about legal requirements and TikTok Shop policies that apply to your listing. Ensure regulatory compliance and refer to Category Qualification Requirements for product-specific compliance.
• Highlight Safety Features: Clearly communicate product details and functionalities to your customers. This includes usage instructions, safety warnings, and any other precautions.
• Monitor Customer Reviews: Regularly review customer feedback to identify potential risks and improve the safety of your products to uphold your shop reputation.
• Pay Attention to Seller Center Updates: Stay up-to-date on all communications from TikTok Shop regarding account health and compliance through Seller Center alerts or notifications.

Plastic Bags & Wrapping

Plastic bags and wrapping materials can present serious suffocation hazards, especially to babies, small children, and pets. Clear labeling and communication about these risks are critical to preventing accidents and ensuring consumer safety.
Best Practices

• Add Clear Warnings: Always include visible, legible suffocation warnings on the packaging and, where appropriate, in the product listing.

For example, "WARNING: Keep plastic bags away from babies and children. Suffocation hazard."

• Minimize Risk Using Plastic-Free Packing Materials: To minimize suffocation risks, consider using safer materials such as cardboard, paper, or biodegradable bags when possible.

What to Avoid

• Avoid Low Quality Packaging: Avoid using damaged or low-quality wrapping that can be easily torn, as these may pose suffocation risks.
• Avoid Improper Wrapping: If wrapping is not securely closed with resealable or permanent seals, it may lead to accidental exposure of dangerous parts to babies, small children, and pets.

Liquids, Pastes, or Powders

Products containing liquids, pastes, or powders must be securely packaged to prevent leaks or spills. Proactive packaging protects both your product and your customers, preventing accidental exposure to harmful substances.
Best Practices

• Conduct Drop and Leak Tests: Conduct thorough tests to ensure packaging is leak-proof and resistant to spills. This applies to products like gels, lotions, scented items, creams, and various liquids. Ensure that packaging is sealed properly to avoid any leakages, skin irritation, or inhalation risks.
• Label Clearly: Include handling instructions to reduce the risk of spills.

For example, "Caution: open with care", "Keep upright", "Do not puncture", "Keep sealed to avoid spills"
What to Avoid

• Don't Skip Checks: Always inspect the seals and closures of products containing liquid, paste, or powder items before packing. Ensure adhesive seals stay in place and are properly secured, especially for liquid or soft packages. Never assume these are secure without checking.

Sharp & Breakable Products

Fragile or sharp items, such as glass, ceramics, or sharp-edged products, require careful attention during packaging to prevent damage or injury. Proper wrapping helps ensure the safety of the product during shipping and handling.
Best Practices

• Properly Label Fragile Items: Mark packages with "Fragile" or "Handle with Care" labels. Be sure to include handling instructions to reduce damage risks during transportation or unboxing, and ensure all handling labels (e.g., "This Side Up") are clear and correctly positioned.
• Use Protective Padding: Ensure sufficient padding, such as bubble wrap, foam, or cardboard inserts, to protect fragile or sharp items during shipping. This applies to items such as cutlery, ceramics, lightbulbs, glassware, and more.

Seller Tip: When packing sharp or fragile items, consider double-wrapping or overboxing (using multiple boxes at a time to increase durability) to provide an additional layer of protection. This extra cushioning helps prevent damage during transportation and minimizes injury risks.

Products with Burn or Fire Risks

Products with burn or fire risks, such as those containing batteries, cables, or flammable materials like alcohol or lithium, require careful handling and testing to ensure safety.
Important: The guidelines in this section should be followed in addition to TikTok Shop policies and applicable laws and regulations for products with burn and fire risks, such as electronics, beauty products, battery-operated accessories, and more. Refer to Category Qualification Requirements for additional details.
Best Practices

• Clearly label hazardous materials with required fire-safety warnings.
• Store and ship flammable liquids in sealed, leak-proof containers.
• Use packaging that protects heat-sensitive items from impact and temperature changes.
• Inspect cords, cables, and electronic parts for damage before shipping.
  • This includes products like hair trimmers, flat irons, styling tools, chargers, and similar electronic items.
  • Items must be free of frayed wires, overheating issues, exposed metal, or inconsistent charging.
• Follow all regulatory guidelines for lithium batteries, including proper insulation, labeling, and protective casing.
• Ensure aerosol items are secured to prevent accidental spraying during transit.