The importance of optimizing your product pages

Product Detail Pages (PDPs) are crucial for providing customers with the information they need to make purchasing decisions. These pages include vital details like product name, description, price, images or videos, size, shipping options, and more. Well-optimized PDPs:

• Enhance customer experience.
• Build trust in your brand.
• Drive conversions and increase sales.

TikTok Shop's listing quality tiers

To ensure exceptional shopping experiences, TikTok Shop categorizes product listings into three quality tiers:

• Poor: This tier indicates that the listing needs significant improvements to meet our quality standards. Listings in this category may have incomplete or inaccurate information, low-resolution images, clickbait, or promotional content.
• Fair: Listings in the fair tier meet essential quality standards but have room for improvement. These listings provide necessary product information and clear images, ensuring a satisfactory shopping experience.
• Good: The good tier represents a high standard of listing quality. Listings in this category have detailed descriptions with category-specific information, high-resolution images, and accurate category-specific attributes, delivering an outstanding shopping experience.

By categorizing listings into these tiers, we aim to help sellers understand their current performance, identify areas for improvement, and ultimately elevate the overall quality of products available on TikTok Shop.

Listing quality tier guidelines

Refer to the following information to learn more about the criteria to meet each tier.

Product title or name

A high-quality title is concise, accurate, and free of unnecessary content.
Good Example:

• "Moisturizing Hand Cream for Dry Skin – Organic Ingredients, 100ml"

Poor Example:

• "BEST HAND CREAM EVER!! LOW STOCK – Buy Now!!!"

Images

Images are key to capturing shoppers' interest. The first image forms a shoppers' first impression.
Best Practices for images:

• The main image should clearly show the product.
• Avoid watermarks, borders, or promotional text.
• Use a resolution > 600x600 pixels.

Image aspects and requirements

Product descriptions

A strong product description is well-structured, easy-to-read, and provides essential information.
Here is an example of a product description that meets the Good tier:

Category-specific information

Please note that category-specific guidelines and criteria only apply to the good tier. By not adding category-specific information, fair is the highest tier that can be achieved.These are essential elements that you should include for each category to optimize your product listing and improve customer satisfaction.

Required information by category

Detailed guidelines

Follow the guidelines below to meet the good tier standard for your products.

Product advantages or benefits

Highlights the key results or advantages offered by the product. We recommend focusing on the direct efficacy of the product and offering a before/after benefit of using the product.

Application scenario or scope

Your product's application scope defines the target audience (men, women, children, etc.), age range (e.g. toddlers or adults, or puppies or adult dogs, etc.), specific symptoms that the product is suitable for.

Size information

Providing size charts for Fashion (Clothings/Shoes/...) products are essential for helping customers accurately assess and interpret the fit. To ensure clarity and consistency, we strongly recommend presenting specific dimensions in the size chart. This approach enhances the shopping experience, increases the conversion rate, reduces confusion, and minimizes returns due to sizing issues. For suggested dimensions for different product types, please check the following instructions:

• Women/Men Tops: Bust/Chest, Length
• Women/Men Bottoms: Waist, Hips
• Women/Men Overalls/Sets/Dresses: Bust/Chest, Waist, Hips
• Bras: Underbust/Bust, Cup
• Shoes: Foot Length
• Baby/Kids Tops/Bottoms/Overalls/Sets: Height, Weight

For more examples or information, please refer to the '"Size Chart Standards" section in this Feature Guide.

Material

It indicates primary materials used in the product's composition. This is important for products in beauty, clothing and shoes, luggage & bags, jewelry and fashion accessories, baby and maternity care, home supplies and textiles categories. We strongly recommend that you provide either of the following information:

• [Pure Texts] You can provide the material names and the proportion of different materials in product attributes. e.g. 90% Cotton, 10% Polyester
• [Image+Texts] You can provide a high-quality image in the product images section with detailed description of the material, which shows characteristics, properties, texture, color, proportions of the materials.

Product specifications

Specification Info specifically refers to the detailed dimensions of a product. It includes precise measurements such as length, width, height, depth, diameter, radius, weight, volume, and other physical size-related parameters. It needs to specify the unit as well, like cm, inch, mm. It helps customers clearly understand the product’s physical scale and fit, ensuring it meets their spatial and usage requirements.
We strongly recommend that you provide either of the following information:

• [Pure Texts] You can provide the specific specification info in product attributes or sales variations.
• [Image+Texts] You can provide a high-quality image in the product images section with detailed description of the size dimensions.

Multi-Angle or Detail Display

The Multi-Angle or Detail Display refers to the presentation of product images or videos that showcase the item from multiple perspectives (front, back, sides, top, and bottom) and highlight intricate details. The purpose of the Multi-Angle or Detail Display is to provide customers with a comprehensive visual understanding of the product, helping them assess quality, craftsmanship, design elements, and usability before making a purchase. We highly recommend one of the following formats of this information:

• Multiple photos from various angles
• Zoomed-in images showing texture or fine details
• Videos demonstrating product features or usage

FAQs

• What is a Product Detail Page (PDP) and why is it important? A Product Detail Page (PDP) is the product page that provides shoppers with all the necessary information to make a purchasing decision, such as the product name, description, price, and images. It's what shoppers see after clicking into a specific product on Shop Tab, from a Shoppable Video, from a Shoppable LIVE, or from anywhere else across TikTok. Optimizing these pages is crucial because it enhances the customer experience, builds trust, and drives sales.
• Are there any tools to help me with my Product Detail Pages? Seller Center does contain a Product Optimizer Tool to help you improve your listing quality at scale.
  • NOTE: For certain product categories such as Books/Magazines/Audio and Electronics/Phones, your web-specific product pages may automatically get an SEO update by the system using your existing product information. This is a web-specific update and can't be viewed in Seller Center. If you have any questions or concerns on this update, please contact your Account Manager (if assigned one) or contact support.
• What are the three listing quality tiers on TikTok Shop? The three tiers are:
  • Poor: Listings with significant quality issues like incomplete information, low-resolution images, or clickbait.
  • Fair: Listings that meet essential standards but have room for improvement.
  • Good: Listings that represent a high standard of quality, with detailed descriptions, high-resolution images, and accurate, category-specific attributes.
• How can I move my listing from the "Fair" tier to the "Good" tier? To achieve the "Good" tier, you must meet all the criteria for each product listing element. This includes having a quality title, at least five high-resolution images, a well-structured description, and most importantly, providing all the required category-specific information for your product.
• What should a "Good" quality product title include? A "Good" title should be concise and accurate. It should not have repetitive words, references to variants or inventory counts, or clickbait language such as "best seller," "low stock," or "buy now."
• How many images are needed to meet the "Good" tier? To meet the "Good" tier for images, you need to provide five or more images of the main product.
• What are the best practices for product images? Best practices include:
  • The main image should clearly show the product.
  • The main image should be free of watermarks, borders, or promotional text.
  • Images should have a resolution greater than 600x600 pixels.
  • The first image should have a high-quality background, preferably white.
  • Images should not be blurry, corrupted, or digital renderings.
• Is a written description enough to meet the "Good" tier? For a "Good" tier listing, the product description must be more than 80 characters long or have at least one image uploaded in the description section. It should also be valid, relevant, and free of broken links or duplicate content.
• What is "category-specific information" and why is it important? Category-specific information is essential product details required for certain product categories, such as ingredients for beauty products or size information for clothing. Including this information is critical for achieving the "Good" tier. Without it, the highest tier a listing can reach is "Fair."