The Product Intelligent Analysis tool helps you understand and optimize your product growth on TikTok Shop. The new performance page transcends conventional data reporting by integrating in-depth, AI-powered intelligent analysis of product metrics. It helps you clearly identify the root causes of fluctuations in sales performance, whether demonstrating growth or decline, and for delivering actionable smart suggestions.

✨ Key Benefits

• Instantly diagnose sales trends with AI: Stop guessing why sales are changing. The intelligent AI automatically identifies the root cause of growth or decline, so you instantly know the exact driver behind your product's performance.
• See the whole sales picture: Get a complete view of your data across Overall Performance, Content Performance, and Ads Performance. This ensures you always have the full picture needed to make informed decisions.
• Get actionable steps to help boost GMV: Receive tailored suggested actions and channel-specific breakdowns to guide your next move for growth.
• Proactively prevent massive GMV loss: Provide pop-up notifications via Seller Assistant when significant GMV loss is detected, enabling them to take timely action and minimize further losses.

🧭 How to Access Product Performance AI Analysis

• Seller Center > Products > Manage Products
  
• Seller Assistant
  
• GMV loss notifications - the notifications will be triggered when your major products are facing significant GMV decline
  

⚙️ How It Works

1. View product-level performance metrics.

The tool provides robust metrics across four key areas:

• Overall Performance: Gain visibility into core business metrics, including GMV, orders, items sold, and product views.
• Content Performance: Track engagement driven by content, such as videos generated, livestreams, creator collaborations, and free sample delivery.
• Ads Performance: Monitor the efficiency of paid spend, including cost, orders, cost per order, and ROI.
• GMV Decline Notification: Identify significant GMV drops across products and notify sellers with actionable insights for recovery.

2. Understand your GMV composition by analyzing key performance drivers:
   • Account Type: See the breakdown of GMV generated directly by your shop (Self-generated) versus GMV generated by affiliate creators (Creator-generated).
   • Content Type: Analyze GMV based on the specific content channels: LIVE streams, Short Video content, or direct Product Card clicks.
   • Traffic Type: Determine the source of your sales—whether GMV comes from organic traffic or through paid advertisements (Ads).
3. Read the integrated AI analysis that is designed to further enhance your data review by:

• Providing an overview of the product's GMV performance.
• Breaking down GMV by different sales channels (LIVE, short video, and product card).
• Identifying growth drivers or decline reasons automatically.
• Offering suggested actions tailored to the identified performance trends.