Shipment Optimization
10/02/2024
Summary
What is the purpose of the Shipment Optimization Service on TikTok Shop?
- It automatically recommends the most cost-effective shipping option based on the customer's selected delivery speed (Express or Standard).
What are the key benefits of using the Shipping Optimization Service?
- Cost savings by selecting economical shipping options.
- Accurate fees matching customer payments.
- Alerts for potential late deliveries.
- Improved delivery estimates and transparent pricing.
How can sellers manage their shipping options in the Seller Center?
- Update available services in Seller Center under Orders > Shipping settings > Shipping and delivery.
- Keep as many services active as possible to maximize benefits.
What should sellers know about selecting different shipping options than the default?
- If choosing a more expensive option, sellers pay the difference.
- Only express services are shown if the buyer selects express; standard services if standard is selected.
What are the implications of selecting a shipping option marked "May arrive late"?
- It may lead to late deliveries, poor customer experience, and refund requests if not eligible for co-funded shipping subsidy.
Shipment Optimization Service
The shipment optimization service automatically recommends the most cost-effective shipping option based on the delivery speed selected by the customer (Express or Standard). The customer's selected option will show as "default". If desired, you can opt for a different shipping service other than the default and pay the difference.

- Cost savings: The service automatically chooses the most economical shipping option that meets TikTok’s delivery guidelines, helping you cut down on shipping expenses.
- Accurate fees: No more confusion about shipping costs—the default shipping service will always match the amount the customer pays for their shipping.
- Late delivery alerts: If an order is at risk of being delayed or doesn’t meet TikTok Shop’s delivery standards, you’ll get a “May arrive late” alert. This gives you the chance to choose a faster shipping service if necessary.
- Improved delivery estimates: We’ve improved the accuracy of delivery dates in Seller Center, so you can have greater confidence in your shipment timing.
- Transparent pricing: All shipping options display mandatory surcharges upfront, providing you with a clear picture of the total shipping costs.
FAQ
If you select a different shipping option that costs more than the default, you will be responsible for the difference.
- What happens if I choose a different shipping option than the default?
- Can I select an expedited speed when the default is standard?
- Can I select standard speed when the default is expedited option?
- If the option says "May arrive late", what happens if I select it?
- If your order isn't eligible for co-funded shipping subsidy: The package may arrive later than the specified timeframe from the order placed date, based on customer's chosen shipping option - 7 business days (standard) or 4 business days (express). This may lead to poor customer experience, and refund requests for delayed delivery.
- If your order is eligible for co-funded shipping subsidy: To qualify for a co-funded free shipping subsidy, the order has to be delivered within the specific timeframe. Review What is Co-Funded Free Shipping? > TikTok Shop Reimbursement Eligibility section for full details on co-funded free shipping reimbursement eligibility.