TikTok Shop Campaign Tiers & Recommend Pricing Strategies

04/01/2025

Campaign

Summary

What are TikTok Shop Campaigns and their benefits for sellers?

  • TikTok Shop Campaigns are themed promotional events aimed at boosting shop visibility and sales.
  • Benefits include increased exposure, higher conversions, and extra discounts co-funded by TikTok Shop.

How are TikTok Shop Campaigns categorized, and what are the different types?

  • Campaigns are categorized into four tiers: SS, S, A, and B, based on scale, discount requirements, and benefits.
  • There are two main types: Major Campaigns (SS, S, A Tiers) and Everyday Campaigns (B Tier).

What pricing strategies are recommended for different campaign tiers and types?

  • Pricing strategies vary by campaign size (Major vs. Everyday), level (SS, S, A, B), and sub-campaign type (Coupon vs. Product Incentive).
  • Guidelines include minimum sales price requirements, discount expectations, and funding ratios to align with campaign standards.

What Are TikTok Shop Campaigns?

TikTok Shop Campaigns are themed promotional events designed to boost your shop’s visibility and sales (GMV). By registering your products in a campaign, you can unlock exclusive benefits, including:
  • 🚀 Increased Exposure – Your products gain prominent placements across the TikTok Shop app.
  • ✅ Higher Conversions – The campaign’s themed atmosphere encourages more shoppers to buy.
  • ✨ Extra Discounts – TikTok Shop co-funds additional discounts, making your deals even more attractive to customers.

Understanding Campaign Tiers

TikTok Shop Campaigns are categorized into four tiers based on their scale, discount requirements, and the benefits provided.

Campaign Tiers Overview

Tier
Campaign Example
Key Features
SS (Highest tier)Black Friday, Cyber MondayLargest exposure, highest discount benefits, top-tier in-app placements
S Summer Sale, Fall SaleWide audience reach, strong promotional support, high discount incentives
A Valentine’s Day, Mother’s DayTargeted seasonal promotions, solid visibility, moderate discount expectations
B (Basic tier)Restock Sale, Electornics WeekNiche audience targeting, lower discount requirements, steady engagement opportunities

Campaign Types

TikTok Shop Campaigns are further grouped into two main types:
🔹 Major Campaigns (SS, S, and A Tiers) – These large-scale events drive high traffic and conversions, making them ideal for maximizing sales.
🔹 Everyday Campaigns (B Tier) – These ongoing or category-specific campaigns provide consistent sales opportunities throughout the year.

What is the recommended pricing strategy by tier and campaign type? To help you plan effective discount strategies and ensure successful product registration—especially when using Campaign Auto-registration—we’ve outlined standardized pricing guidelines based on campaign type, tier, and promotional mechanism. These recommendations vary depending on:

  • Campaign Size: Major vs. Everyday
  • Campaign Level: SS, S, A, B
  • Sub-campaign Type: Coupon vs. Product Incentive
The chart below includes minimum sales price requirements, customer-facing discount expectations, and seller-to-platform funding ratios. Use this guidance to align your pricing strategy with TikTok Shop campaign standards and maximize your promotion effectiveness.
Campaign Level
Campaign example
Coupon (Cofunded & Seller-funded) Registration
Product Incentive (Product Discount) Registration
Campaign sales price requirementCoupon Discount For CustomersTikTok-funding vs. Seller-funding
Major Campaign
SS Level
  • Deals For You Days
  • Black Friday Cyber Monday
  • Mid-year Sale
  • Year-end Sale
Lowest price from L60D25%-30% off 1:9Lowest price from L180D- L365D
S Level
  • Spring Glow-up
  • Summer Sale
  • Back-To-School
  • Fall Sale
Lowest price from L30D20% off 1:9Lowest price from L90D
A Level
  • Valentine's Day
  • Mother's Day
  • Father's Day
  • Halloween
  • Restock Sale
  • Memorial Day
  • Labor Day
  • New Year Sale
Lowest price from L30D 10%-15 off 1:9 to 0:10Lowest price from L60D
Everyday Campaign
B Level
  • Category-Specific Campaigns
  • Electronics Week
< or ≤ Retail price or Lowest price in L7-L14D ≤ 10% off 0:10 < or ≤ Retail price or Lowest price in L7-L14D
Helpful tip: L30D = Last 30 days
Next Campaign auto-registration

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