Tiktok Shop Academy

Campaign service fees

10/01/2025

Campaign

Summary

What are Campaign Service Fees on TikTok Shop and how are they applied?

  • Campaign service fees are charges applied only to products registered in eligible campaigns (Standard Registration or Flash Sale) and calculated per order during the campaign period, based on a set fee rate and sales metrics.
  • These fees do not apply to regular product sales outside campaigns and are designed to fund campaign operations and platform incentives for better product visibility and support.

How are Campaign Service Fees calculated and where can sellers find the fee details?

  • Fees = Service Fee Rate × (Campaign Gross Sales - Seller Discount + Customer-Paid Shipping Fee), with the rate set per campaign and visible in the “Fee Policy” section of the campaign details page.
  • Sellers can check detailed earnings and fees per order via Seller Center > Finance > Settled Records > View details.

What benefits do sellers gain by paying Campaign Service Fees?

  • Sellers receive exclusive platform-funded coupons (100% subsidized), enhanced product visibility through campaign hashtags, badges, banners, and dedicated campaign pages like Flash Sale and Deals.
  • Campaign participation also boosts product discovery and brand recognition with special badges and custom stickers.

What are the policies regarding withdrawal from campaigns and fee refunds?

  • Sellers can withdraw from campaigns; fees apply only to orders placed before withdrawal approval, and no fees are charged for orders after withdrawal completion.
  • Campaign fees on canceled or returned orders are not charged or may be refunded per campaign policy; fees are non-refundable for orders placed before withdrawal approval.

How does TikTok Shop handle fees if a product is in multiple campaigns simultaneously?

  • Sellers are charged the campaign service fee only once per order, even if the product participates in multiple campaigns with fees.
  • The fee is based on the applicable campaign price for that order, preventing multiple fee charges on the same sale.

What are Campaign Service Fees?

Campaign service fees were introduced as part of TikTok Shop’s campaign upgrade in 2025 to make promotional campaigns more effective and sustainable. These fees allow us to reinvest directly into campaign operations and platform-funded incentives, giving your products stronger visibility and better support. The new structure keeps your costs clear and predictable, while helping ensure campaigns deliver greater consumer value.
Campaign service fees are charges applied only to products that you register for in eligible campaigns (not to all products in your shop). These fees are calculated per order and apply only when a registered campaign product is sold during the campaign period.
  • Scope of fees:
    • Only products registered for Standard Registration or Flash Sale Campaigns are subject to these fees.
    • Regular product sales outside these campaigns are not charged a campaign service fee.
  • How fees are calculated:
    • The service fee rate is set by the campaign. You can find the exact percentage and effective period for each campaign in the “Fee Policy” section of the campaign details page.
    • Campaign Service Fees = The Service Fee Rate × (Campaign Gross Sales - Seller Discount + Customer-Paid Shipping Fee)
  • Original Price: $100
    • Seller Discount: $10
    • Platform Discount: $20
  • Shipping Fee (paid by customer): $5
Original item price$100
(–) Seller Discount$10
Seller Price after Seller Discount (effective during campaign)$90
Campaign Service Fee Rate1%
Campaign Service Fee = Fee Rate × (Seller Price after Seller Discount + Customer-Paid Shipping Fee)1%x ($90 + $5) = $0.95

Key Benefits of Campaign Service Fees

Exclusive Subsidies: By participating in campaigns, your products are eligible for 100% platform-funded coupons and other special subsidies. Previously, coupons were either fully self-funded or co-funded with the platform. Now, the platform covers the full campaign coupon value, providing stronger promotional support at no additional cost to you.
Improve Visibility: Gain exposure through campaign hashtags, landing pages, badges, banners, stickers, and deals channels.
Drive Discovery: Featured in dedicated campaign pages like Flash Sale (for Flash Sale campaigns)and Deals, increasing product discovery.
Brand Recognition: Stand out with special campaign badges and custom stickers tied to your products.

FAQs:

Q:Can I withdraw from a product campaign with a campaign fee? A: Yes. Once your withdrawal is approved, the status will change to "Expired." Campaign fees will only apply to orders placed before your withdrawal is finalized.
Q: How can I check the earnings and fees for each order?A: You can view detailed information by navigating to Seller Center > Finance > Settled Records and then clicking "View details".
Q: Are campaign fees refundable if I withdraw from a campaign?A: No, campaign fees applied to orders placed before your withdrawal is approved are non-refundable. However, you will not be charged campaign fees for any orders placed after the withdrawal process is completed.
Q: What happens if a customer cancels or returns an order?A: In the event of an order cancellation or return, campaign fees for those specific orders will not be charged. If a fee has already been charged, it may be refunded depending on the specific campaign's refund policy.
Q: Will I be charged multiple times if a product is in several campaigns?A: No. If you participate in multiple campaigns that all have a service fee, the fee will only be charged once per order. The fee will be based on the campaign price of the applicable campaign.
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