TikTok Shop Campaign Tiers & Recommend Pricing Strategies

04/01/2025

Campaign

Summary

What are TikTok Shop Campaigns and their benefits for sellers?

TikTok Shop Campaigns are themed promotional events aimed at boosting shop visibility and sales.
Benefits include increased exposure, higher conversions, and extra discounts co-funded by TikTok Shop.

How are TikTok Shop Campaigns categorized, and what are the different types?

Campaigns are categorized into four tiers: SS, S, A, and B, based on scale, discount requirements, and benefits.
There are two main types: Major Campaigns (SS, S, A Tiers) and Everyday Campaigns (B Tier).

What pricing strategies are recommended for different campaign tiers and types?

Pricing strategies vary by campaign size (Major vs. Everyday), level (SS, S, A, B), and sub-campaign type (Coupon vs. Product Incentive).
Guidelines include minimum sales price requirements, discount expectations, and funding ratios to align with campaign standards.

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What Are TikTok Shop Campaigns?

TikTok Shop Campaigns are themed promotional events designed to boost your shop’s visibility and sales (GMV). By registering your products in a campaign, you can unlock exclusive benefits, including:

🚀 Increased Exposure – Your products gain prominent placements across the TikTok Shop app.
✅ Higher Conversions – The campaign’s themed atmosphere encourages more shoppers to buy.
✨ Extra Discounts – TikTok Shop co-funds additional discounts, making your deals even more attractive to customers.

Understanding Campaign Tiers

TikTok Shop Campaigns are categorized into four tiers based on their scale, discount requirements, and the benefits provided.

Campaign Tiers Overview

Tier	Campaign Example	Key Features
SS (Highest tier)	Black Friday, Cyber Monday	Largest exposure, highest discount benefits, top-tier in-app placements
S	Summer Sale, Fall Sale	Wide audience reach, strong promotional support, high discount incentives
A	Valentine’s Day, Mother’s Day	Targeted seasonal promotions, solid visibility, moderate discount expectations
B (Basic tier)	Restock Sale, Electornics Week	Niche audience targeting, lower discount requirements, steady engagement opportunities

Campaign Types

TikTok Shop Campaigns are further grouped into two main types:

🔹 Major Campaigns (SS, S, and A Tiers) – These large-scale events drive high traffic and conversions, making them ideal for maximizing sales.

🔹 Everyday Campaigns (B Tier) – These ongoing or category-specific campaigns provide consistent sales opportunities throughout the year.

What is the recommended pricing strategy by tier and campaign type?

To help you plan effective discount strategies and ensure successful product registration—especially when using —we’ve outlined standardized pricing guidelines based on campaign type, tier, and promotional mechanism.

These recommendations vary depending on:

Campaign Size: Major vs. Everyday
Campaign Level: SS, S, A, B
Sub-campaign Type: Coupon vs. Product Incentive

The chart below includes minimum sales price requirements, customer-facing discount expectations, and seller-to-platform funding ratios. Use this guidance to align your pricing strategy with TikTok Shop campaign standards and maximize your promotion effectiveness.

Campaign Level	Campaign example	Coupon (Cofunded & Seller-funded) Registration			Product Incentive (Product Discount) Registration
Campaign Level	Campaign example	Campaign sales price requirement	Coupon Discount For Customers	TikTok-funding vs. Seller-funding	Product Incentive (Product Discount) Registration
Major Campaign
SS Level	Deals For You Days Black Friday Cyber Monday Mid-year Sale Year-end Sale	Lowest price from L60D	25%-30% off	1:9	Lowest price from L180D- L365D
S Level	Spring Glow-up Summer Sale Back-To-School Fall Sale	Lowest price from L30D	20% off	1:9	Lowest price from L90D
A Level	Valentine's Day Mother's Day Father's Day Halloween Restock Sale Memorial Day Labor Day New Year Sale	Lowest price from L30D	10%-15 off	1:9 to 0:10	Lowest price from L60D
Everyday Campaign
B Level	Category-Specific Campaigns Electronics Week	< or ≤ Retail price or Lowest price in L7-L14D	≤ 10% off	0:10	< or ≤ Retail price or Lowest price in L7-L14D