Tiktok Shop Academy

Affiliate campaign

12/02/2025

Campaign

Summary

What is the Affiliate campaign on TikTok Shop and how does it benefit sellers?

  • The Affiliate campaign is a sub-campaign within major promotional events that lets sellers offer enhanced incentives like free samples and tiered commissions to motivate creators to promote their products.
  • It boosts product competitiveness, simplifies setup by setting incentives once per campaign, expands creator reach, and drives higher sales through authentic creator-led promotions.

How can sellers set up and configure their products for the Affiliate campaign?

  • Sellers register via Seller Center → Promotion → Campaigns, review campaign details, choose a product registration method, then configure incentives such as free/refundable samples and commission rates (fixed or tiered).
  • The system auto-creates an open plan if none exists; sellers can edit settings like sample quantities and commission rates before and during the campaign with some restrictions on tiered commissions after launch.

What are the key incentive options available in the Affiliate campaign and how do they work?

  • Free samples allow creators to receive products at no cost, with a set minimum quantity per SKU; refundable samples require creators to meet sales criteria to get refunds.
  • Commission options include a fixed rate per product or tiered commissions where a secondary rate applies after creators exceed an order threshold, incentivizing higher sales volumes.

What limitations or rules should sellers be aware of when managing tiered commissions during the campaign?

  • Tiered commission settings can be edited before the campaign starts as long as thresholds are met; after launch, only increases to commission rates are allowed, and order thresholds cannot be changed.
  • This ensures stable incentive structures while allowing sellers to boost commissions to further motivate creators mid-campaign.

Product Overview

The Affiliate campaign integrates the affiliate program as a sub-campaign within major promotional events (e.g., Black Friday). This allows you to specifically offer enhanced incentives at the campaign level to encourage creators to promote your products. These settings will be active only during the sub-campaign's effective period.
By participating, you can set special campaign-level incentives for your products, including:
  • Free samples
  • Refundable samples
  • Flat rate Commission
  • Tiered Commission

Key Benefits

Participation in the Affiliate matchmaking campaign can significantly boost your product's performance and the overall effectiveness of your affiliate strategy.
  • Boost product competitiveness
Strengthen your campaign appeal with attractive commission rates and sample offers that motivate more creators to promote your products.
  • Maximize promotion efficiency
Set your samples and commissions once per campaign to simplify setup, expand creator reach, and drive higher GMV with less effort.
  • Drive creator-led sales
Join curated matchmaking campaigns that connect your products with high-intent creators ready to generate authentic traffic and conversions through the Affiliate network.

How it Works

Step 1: Access the campaign

Go to Seller Center → Promotion → Campaigns. Find the campaign labeled Affiliate campaign . Click Register now
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Step 2: Review campaign details

Review the benefits, details, and criteria before adding your products. Click "Register products" to proceed.
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Step 3: Choose registration method

You’ll have three ways to register your products, choose the option that works best for you.
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Step 4: Configure affiliate settings

In this step, configure how creators can earn and engage with your campaign. Choose from different incentive types, such as free or refundable samples and commission-based rewards to attract creators and motivate stronger sales performance.
Please note : When you register products for an Affiliate Campaign without an existing open plan, the system will automatically create an open plan using the details you provided in the campaign setup.
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Free samples : Provide free samples for creators. Set minimum quantity per product (e.g. 10 free samples per SKU)
Orders needed for refund: Creators purchase samples and receive a refund upon fulfilling refund criteria (e.g. Refund triggered after 1 sale)
For campaign commission rate, you have two options:
Commission based rate: One fixed commission rate per product (e.g. 10% commission during event period)
Tiered commission : Tiered commission lets you set a second commission rate that applies once a creator surpasses a specific order threshold. The Order threshold field is where you enter the number of orders a creator must exceed for the secondary rate to apply, and the Above threshold rate field is where you set that secondary commission rate. This secondary rate can be higher or lower than the base rate.
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Step 5: Manage your campaign

After successfully registering, you can view your settings—including free sample quantity, required orders for refund, and campaign commission rate. To make changes, click Edit under Action.
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For tiered commission, please note that it can be edited before the campaign starts as long as it meets the required thresholds. After the campaign begins, only higher commission rates can be adjusted and order thresholds can no longer be changed.
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PreviousMarketing benefits package

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