Free Sample Campaign
11/26/2025
Summary
What are TikTok Shop Free Sample Campaigns and how do they work for creators?
- Free Sample Campaigns let creators receive free products to test, review, and promote via short videos or LIVE streams, potentially earning rewards if their content generates sales.
- Creators join campaigns via banners on the Creator Center, select products, confirm orders, promote items, and complete tasks within campaign deadlines.
What are the key rules and limitations for requesting samples in these campaigns?
- Creators can request only one sample of a particular item per seller but may request different items from the same seller or similar items from different sellers.
- Each campaign specifies a deadline by which promotional content must be posted to qualify.
How can creators track and manage their sample orders and promotional tasks?
- Order status and campaign details are accessible through the TikTok Shop Creator Center campaign banner.
- Creators must complete promotional tasks before the campaign ends and can contact TikTok Shop Customer Service via the Order Details page for support.
What incentives do creators receive for participating in Free Sample Campaigns?
- Creators who generate sales through their promotional content can earn reward coupons as an incentive to boost product visibility and sales.
Free Sample Campaigns
Sample campaigns are limited-time events promoted across TikTok Shop where you can get free samples of products, test and honestly review them, and then post content for your followers to view. You might even unlock extra rewards when you post content about the samples and generate a few sales!Note: When you join a sample campaign to get a free product, you agree to promote that product through a short video or LIVE.
How it works
- Step 1: Look for sample campaign banners that pop up on the TikTok Shop Creator Center. If you see one, click it to join.
- Step 2: Once you are on the sample campaign page, you can choose from an assortment of products that are part of the campaign during a specific time period and find instructions on what you need to do to complete the promotion.
- Step 3: Select the products you want to test and review.
- Step 4: Enter your address and confirm your order.
- Step 5: Check your order status. On the TikTok Shop Creator Center page, click the campaign banner to see your order details.
- Step 6: Promote the items. Once you receive your sample, create short videos showing the product, how to use it, what you love about it and what you don't. This can all be done through the sample campaign page.
- Step 7: Make sales and receive your reward. If your content generates sales, you’ll receive a reward coupon.
- Step 8: Complete tasks before the campaign’s specified end date. Each sample campaign has a limited duration, so you'll want to choose your freebies before the campaign finishes. After you choose your items, you will be given a deadline by which you must post your videos.
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FAQs
- Can I request more than one sample from a seller? Creators can request up to one (1) of a particular item from any seller only one time. Creators can request different kinds of samples from the same seller (if available) or similar items from different sellers. It's best to only order a single type of item from a single seller, as the intention is to promote the product for that seller.
- Examples:
- You can request one red heart T-shirt from seller ABC, but not two red heart T-shirts from seller ABC.
- You can request one red heart T-shirt from seller ABC, and if offered, you can also request one blue miniskirt from seller ABC.
- You can request one red heart T-shirt from seller ABC and one red-and-white tree T-shirt from seller XYZ.
- Examples:
- When do I have to post my promotional content by? Each sample campaign has its own requirements. In the campaign details page, you can see how many days you have to post content.

- What do I do if I have a question about my sample request? You can direct any questions you have to TikTok Shop Customer Service, which you can contact through the Order Details page, as shown below.



















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