Toys and Hobby Products Policy

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Key Points:
  • To sell Toys and Hobby Products, you may be required to submit documentation for review through the Qualification Center. Requirements vary depending on whether you are the product’s manufacturer, importer, repacker, or reseller.
  • Children’s products that pose choking risks must clearly display a choking hazard warning label as required by U.S. Consumer Product Safety Commission (CPSC) standards.
  • To better understand the category review process and how to respond to rejections, refer to Your Guide to Category Qualification.
This policy outlines the requirements you may need to meet in order to sell Toys and Hobby Products on TikTok Shop.

Toys and Hobby Products

The following Toys and Hobby Products are allowed to be sold on our platform through category qualification.
  • Children's Toys (Non-Electronic)
  • Children's Toys (Electronic)
  • Electronic Instruments
You are responsible for ensuring that all children’s products listed on TikTok Shop comply with all applicable laws and regulations, including but not limited to the Consumer Product Safety Improvement Act (CPSIA).

Requirements To Sell Toys and Hobby Products

You may be required to pass a category qualification process to sell Toys and Hobby Products on our platform. This process involves submitting documentation that shows you are qualified to sell in this category.
Detailed requirements are outlined in collapsible sections below. Please expand each section to view the necessary information.

Non-Electronic Children's Toys

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Manufacturers, Importers, And Repackers

If you are applying to sell Non-Electronic Children's Toys you manufactured, imported, or repacked, you may be required to submit the following documents:
  1. Children's Product Certificate
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Manufacturers, importers, and repackers may be required to submit a legible and unaltered Children's Product Certificate (CPC), which must include the following:
  • The manufacturer or importer’s name and address
  • The date of issue (must be within the last 365 days)
  • Product details that match the product category and listing photos
  • A clear description of the tested product
  • The name and address of the CPSC-accredited laboratory
  • All relevant safety standards tested
  • The certificate must be in English
Refer to the CPSC’s page on Children’s Product Certificates for more information, including examples and tutorial videos.
  1. Test Report Issued by a CPSC-Accredited Laboratory
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Manufacturers, importers, and repackers may be required to provide a test report issued by a CPSC-accredited laboratory. Refer to the CPSC-Accepted Testing Laboratories page for more information.
When submitting the test report, ensure it is legible, unaltered, and includes the following information:
  • The manufacturer or importer’s name and address
  • The name and address of the CPSC-accredited laboratory
  • The date of issue (must be within the last 365 days)
  • A clear description of the tested product
  • Product details that match the product category and listing photos
  • All relevant safety standards tested, with pass or fail results clearly shown
  • The report must be in English
  1. Product Photos with Tracking Label
Manufacturers, importers, and repackers may be required to provide photos of a sample product that meet the following requirements:
  • Show all sides of the product
  • Ensure all packaging information is visible, including product descriptions, warnings, and other relevant details
  • Include a clear and legible image of the tracking label
Refer to the CPSC’s page on Tracking Labels for more information, including examples and tutorial videos. The tracking label must be securely attached to both the product and its packaging and include the following:
  • The manufacturer, importer, or private labeler’s name
  • The location and date of production
  • Detailed manufacturing information (e.g., batch number or run number) or other identifying characteristics
  • Additional information identifying the product’s source
  • The label must be in English

Resellers

If you are applying to sell Non-Electronic Children's Toys as a reseller, you may be required to submit the following documents:
  1. Children's Product Certificate
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Resellers may be required to submit a legible and unaltered Children's Product Certificate (CPC), which must include the following:
  • The manufacturer or importer’s name and address
  • The date of issue (must be within the last 365 days)
  • Product details that match the product category and listing photos
  • A clear description of the tested product
  • The name and address of the CPSC-accredited laboratory
  • All relevant safety standards tested
  • The certificate must be in English
Refer to the CPSC’s page on Children’s Product Certificates for more information, including examples and tutorial videos.
  1. Purchase Invoice
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Resellers may be required to submit a legible and unaltered purchase invoice, which must include the following:
  • The supplier’s name and address
  • The date of issue (must be within the last 365 days)
  • Product details and quantities that match the products being applied to sell
  • The invoice must be in English
  1. Product Photos with Tracking Label
Resellers may be required to provide photos of a sample product that meet the following requirements:
  • Show all sides of the product
  • Ensure all packaging information is visible, including product descriptions, warnings, and other relevant details
  • Include a clear and legible image of the tracking label
Refer to the CPSC’s page on Tracking Labels for more information, including examples and tutorial videos. The tracking label must be securely attached to both the product and its packaging and include the following:
  • The manufacturer, importer, or private labeler’s name
  • The location and date of production
  • Detailed manufacturing information (e.g., batch number or run number) or other identifying characteristics
  • Additional information identifying the product’s source
  • The label must be in English

Electronic Children's Toys

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Manufacturers, Importers, And Repackers

If you are applying to sell Electronic Children's Toys that you manufactured, imported, or repacked, you may be required to submit the following documents:
  1. Children's Product Certificate (CPC)
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Manufacturers, importers, and repackers may be required to submit a legible and unaltered Children's Product Certificate (CPC), which must include the following:
  • The manufacturer or importer’s name and address
  • The date of issue (must be within the last 365 days)
  • Product details that match the product category and listing photos
  • A clear description of the tested product
  • The name and address of the CPSC-accredited laboratory
  • All relevant safety standards tested
  • The certificate must be in English
Refer to the CPSC’s page on Children’s Product Certificates for more information, including examples and tutorial videos.
  1. Test Report Issued by a CPSC-Accredited Laboratory
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Manufacturers, importers, and repackers may be required to provide a test report issued by a CPSC-accredited laboratory. Refer to the CPSC-Accepted Testing Laboratories page for more information.
When submitting the test report, ensure it is legible, unaltered, and includes the following information:
  • The manufacturer or importer’s name and address
  • The name and address of the CPSC-accredited laboratory
  • The date of issue (must be within the last 365 days)
  • A clear description of the tested product
  • Product details that match the product category and listing photos
  • All relevant safety standards tested, with pass or fail results clearly shown
  • The report must be in English
  1. Certification of Compliance or Conformity (COC)
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Manufacturers, importers, and repackers must provide a Certification of Compliance or Conformity (COC) that meets the following requirements:
  • Issued within the past 2 years
  • Matches the product category you intend to sell
  • Includes a clear description and details of the product tested
  • Lists all safety standards tested
  • Includes the name and address of the accredited laboratory
  • The product described must match the product photos provided
  1. Product Photos with Tracking Label
Manufacturers, importers, and repackers may be required to provide photos of a sample product that meet the following requirements:
  • Show all sides of the product
  • Ensure all packaging information is visible, including product descriptions, warnings, and other relevant details
  • Include a clear and legible image of the tracking label
Refer to the CPSC’s page on Tracking Labels for more information, including examples and tutorial videos. The tracking label must be securely attached to both the product and its packaging and include the following:
  • The manufacturer, importer, or private labeler’s name
  • The location and date of production
  • Detailed manufacturing information (e.g., batch number or run number) or other identifying characteristics
  • Additional information identifying the product’s source
  • The label must be in English
  1. Electrical Safety Markings
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Manufacturers, importers, and repackers offering electronic children's toys may need to provide photos showing:
  • A valid electrical safety marking, either embossed on the product or applied as a sticker.
    • The marking can also appear on the packaging.
    • Stickers must be flat, with no creases or peeling edges.
    • Double stickers are not allowed.
  • For Bluetooth- or WiFi-enabled devices, include a photo of the FCC marking.

Resellers

If you are applying to sell Electronic Children's Toys as a reseller, you may be required to submit the following documents:
  1. Children's Product Certificate (CPC)
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Resellers may be required to submit a legible and unaltered Children's Product Certificate (CPC), which must include the following:
  • The manufacturer or importer’s name and address
  • The date of issue (must be within the last 365 days)
  • Product details that match the product category and listing photos
  • A clear description of the tested product
  • The name and address of the CPSC-accredited laboratory
  • All relevant safety standards tested
  • The certificate must be in English
Refer to the CPSC’s page on Children’s Product Certificates for more information, including examples and tutorial videos.
  1. Purchase Invoice
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Resellers may be required to submit a legible and unaltered purchase invoice, which must include the following:
  • The supplier’s name and address
  • The date of issue (must be within the last 365 days)
  • Product details and quantities that match the products being applied to sell
  • The invoice must be in English
  1. Product Photos with Tracking Label
Resellers may be required to provide photos of a sample product that meet the following requirements:
  • Show all sides of the product
  • Ensure all packaging information is visible, including product descriptions, warnings, and other relevant details
  • Include a clear and legible image of the tracking label
Refer to the CPSC’s page on Tracking Labels for more information, including examples and tutorial videos. The tracking label must be securely attached to both the product and its packaging and include the following:
  • The manufacturer, importer, or private labeler’s name
  • The location and date of production
  • Detailed manufacturing information (e.g., batch number or run number) or other identifying characteristics
  • Additional information identifying the product’s source
  • The label must be in English
  1. Electrical Safety Markings
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Resellers offering electronic children's toys may need to provide photos showing:
  • A valid electrical safety marking, either embossed on the product or applied as a sticker.
    • The marking can also appear on the packaging.
    • Stickers must be flat, with no creases or peeling edges.
    • Double stickers are not allowed.
  • For Bluetooth- or WiFi-enabled devices, include a photo of the FCC marking.

Electronic Instruments

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Manufacturers, Importers, And Repackers

If you are applying to sell Electronic Instruments that you manufactured, imported, or repacked, you may be required to submit the following documents:
  1. Certification of Compliance or Conformity (COC)
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Manufacturers, importers, and repackers must provide a Certification of Compliance or Conformity (COC) that meets the following requirements:
  • Issued within the past 2 years
  • Matches the product category you intend to sell
  • Includes a clear description and details of the product tested
  • Lists all safety standards tested
  • Includes the name and address of the accredited laboratory
  • The product described must match the product photos provided
  1. Electrical Safety Markings
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Manufacturers, importers, and repackers offering electronic instruments may need to provide photos showing:
  • A valid electrical safety marking, either embossed on the product or applied as a sticker.
    • The marking can also appear on the packaging.
    • Stickers must be flat, with no creases or peeling edges.
    • Double stickers are not allowed.
  • For Bluetooth- or WiFi-enabled devices, include a photo of the FCC marking.

Resellers

  1. Purchase Invoice
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Resellers may be required to submit a legible and unaltered purchase invoice, which must include the following:
  • The supplier’s name and address
  • The date of issue (must be within the last 365 days)
  • Product details and quantities that match the products being applied to sell
  • The invoice must be in English
  1. Electrical Safety Markings
image
Resellers offering electronic instruments may need to provide photos showing:
  • A valid electrical safety marking, either embossed on the product or applied as a sticker.
    • The marking can also appear on the packaging.
    • Stickers must be flat, with no creases or peeling edges.
    • Double stickers are not allowed.
  • For Bluetooth- or WiFi-enabled devices, include a photo of the FCC marking.

Choking Hazard Warning Label ⚠️

Children’s products that meet the U.S. Consumer Product Safety Commission (CPSC) criteria for choking hazards must include a clear choking hazard warning label. TikTok Shop requires all sellers to:
  • Ensure the choking hazard warning is clearly displayed in the product listing.
  • Include a compliant warning label on product packaging.
Common examples of products that may require this warning include, but are not limited to:
  • Toys with small, detachable parts
  • Puzzles with pieces smaller than 1.25 inches
  • Jewelry or accessories intended for young children
  • Art supplies such as beads or buttons
For more information, refer to the Choking Hazard Warning Label Policy.

Products Requiring Choking Hazard Labels

Products with small parts that could pose a choking hazard to children under 3 years old must include a warning. Examples include:
  • Toys with small, detachable parts
  • Puzzles with pieces smaller than 1.25 inches
  • Jewelry or accessories for young children
  • Art supplies like beads or buttons
Even non-toy products may require this warning if they contain small parts that could detach and be swallowed, such as certain jewelry.

Enforcement Actions and Appeals

Products violate this policy if they claim electrical safety without proper testing or certification from recognized electrical safety or FCC laboratories. Products are also in violation if they have inaccurate or fraudulent labeling.
We regularly review your shop’s compliance with this policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include rejecting your category qualification application, deducting points from your account health, or removing product listings. For more information on enforcement actions, refer to our Seller Enforcement Policy.
If you'd like to appeal an enforcement action, visit the Appeals section of our Seller Enforcement Policy for guidance on how to proceed.

How to Submit Your Documentation

Submit your documentation through the Qualification Center in Seller Center by clicking here or following the steps below:
  1. Log into your Seller Center account.
  2. Click your shop icon in the top right corner.
  3. Go to My Account > Account Settings.
  4. Select Qualification Center.
  5. Click on Category Qualification.
  6. Click Add Category Authorization and follow the prompts to submit your application.
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How To Address A Category Qualification Rejection

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If your application is rejected, you’ll receive a message explaining the reason. Most rejections are due to missing documentation. It's important to review this policy and ensure you are submitting all documentation and the requirements associated with them.
You can view your rejection message by:
  • Clicking the bell icon at the top of your Seller Center homepage to go to your inbox
  • Opening the rejected application in the Qualification Center.
To re-apply:
  1. Go to the Qualification Center, then click Category Qualification.
  2. Click the rejected category to view the rejection reason.
  3. Review the related category policy to confirm what’s needed
  4. Update or replace your documentation to meet the category’s requirements.
  5. Click Resubmit to submit your revised application.