Purpose and Scope

This TikTok Shop Baby and Maternity Products Policy (the "Policy") outlines the requirements sellers must follow when listing baby and maternity products on TikTok Shop. This policy supplements TikTok's Community Guidelines, Seller Terms of Service, and TikTok Shop Business Partner Code of Conduct (collectively, "TikTok Terms").

This policy is not intended as legal advice. For any questions regarding US laws and regulations, we encourage all users to seek independent legal advice.

This policy is updated periodically. Sellers must check this document regularly to ensure compliance with our current policy. TikTok Shop reserves the right to make changes to any policy at any time without prior notice. Please review our TikTok Shop Policy Center on TikTok Shop Academy for the most up-to-date policies.

Policy Statements

All TikTok Shop sellers are required to comply with this policy. Please note that some products that are legal to sell in their locale, state, or country may still be prohibited under TikTok Shop policies.
Baby and maternity products include items for infants, toddlers up to three years old, and expecting or new mothers. These products include but are not limited to:

• Baby clothing
• Bath towels, bath thermometers, bathing tubs
• Baby toys, such as playmats, soft toys, and books
• Baby brushes and combs
• Baby bottles and utensils
• Baby car seats
• Baby carriers
• Baby furniture, such as sleep soothers, rugs, cushions, playpens, highchairs, and seats
• Diapers

Category Qualification Requirements

Sellers must pass a category qualification process before listing baby and maternity products. To pass the category qualification process, sellers must submit specific documentation depending on the type of products they want to sell and whether they are a manufacturer/importer or reseller.

Baby and Maternity Children's Products

Resellers must submit the following:

• Children's Product Certificate (CPC)
• Purchase invoice
• Sample tracking label
• For electronic products: See additional required documentation in the Electronic Products Policy

Manufacturers and importers must submit the following:

• Children's Product Certificate (CPC)
• Test Report from a Consumer Product Safety Commission (CPSC) accredited laboratory
• Sample tracking label
• For electronic products: See additional required documentation in the Electronic Products Policy

Baby and Maternity Sterilizers

Resellers must submit the following:

• Purchase invoice
• Sample product label with EPA number if applicable
• For electronic products: Valid US Product Electrical Safety Marking
• For products with Bluetooth or Wi-Fi: Valid US Product FCC Safety Marking

Manufacturers and importers must submit the following:

• Sample product label with EPA number if applicable
• For electronic products: Valid US Product Electrical Safety Marking
• For products with Bluetooth or Wi-Fi: Valid US Product FCC Safety Marking

For more information on TikTok Shop's specific requirements for each document above as well as the category qualification application process, read our Documents Required To Sell Baby and Maternity Products article. Sellers who wish to obtain category qualification to sell baby and maternity products are also required to comply with any additional requirements found in the aforementioned article. Please note that certain product categories may have additional product-specific requirements that must be met prior to completing the listing process.
Compliance with TikTok Shop policies is required. TikTok Shop reserves the right to review an approved seller or creator account and any related documents to the account at any time.
TikTok Shop monitors compliance through a wide range of business tools, including but not limited to internal and external audits, in-app reporting, and algorithmic detection. TikTok Shop may review and audit product information at any time. Additional audits may be performed to identify if any change in listing information violates our policy above.

Non-Compliance

It is at the sole discretion of TikTok Shop to determine when sellers are in violation of this policy and subsequently to take appropriate enforcement actions, including but not limited to, rejecting the seller's category qualification application, points and removal of product listings.
Non-compliance with this policy, including but not limited to, attempts to circumvent the stated policy/process by bypassing or knowingly manipulating the process, system, or data, may result in enforcement actions, as set forth in TikTok Shop's Seller Enforcement Policy and/or the TikTok Shop Creator Performance Evaluation Policy. Products that are found to violate our Seller Performance Evaluation Policy and our TikTok Shop Product Listing Policy may be removed from TikTok Shop.
TikTok Shop may temporarily or permanently suspend or remove the selling privileges of sellers who commit severe or repeated violations of this policy. We reserve the right to report sellers who violate local laws and regulations to the necessary legal authorities where appropriate.