Baby and Maternity Products Requirements

06/11/2026

Key Points:
To sell Baby and Maternity Products, you may need to submit documentation for product listing review. Requirements vary depending on your role as a seller.
Some products in this category may also be subject to Consumer Product Safety Commission (CPSC) requirements, including choking hazard warning label rules for smallparts.
Sellers are responsible for understanding the CPSC regulations and ensuring that their products meet all relevant compliance requirements. See CPSC eFiling Guide for more information.
For help with the review process and rejection handling, see Your Guide to Category Qualification.

This document outlines the requirements for selling Baby and Maternity Products on TikTok Shop. These requirements are in place to help sellers comply with legal standards and ensure the safety of young children and their families. Baby and maternity products are also subject to our Restricted Products Policy. Sellers must comply with both this document and the Restricted Products Policy when listing baby and maternity products.

Baby and Maternity Products

The following Baby and Maternity Products are allowed to be sold on our platform. Sellers must ensure all children’s products you list comply with applicable laws and regulations. This includes the Consumer Product Safety Improvement Act (CPSIA). Sellers are responsible for understanding and meeting all applicable CPSC requirements, including any required import and e-filing obligations, for each product they sell. See CPSC eFiling Guide for more information.

Please note that our qualification requirements are divided into two paths based on the product:

General Products (Category Qualification)

The following typical products are allowed through category qualification. This list is non-exhaustive:

Baby and Maternity Products (Typical)

Baby clothing (excluding sleepwear)
Baby toys and books
Playmats
Baby brushes and combs
Baby bottles and utensils
Diapers
Baby wipes and wipe refills

Baby and Maternity Class I Medical Devices

Manual and electronic toothbrushes
Dental care kits
Baby sunglasses

Baby and Maternity Class II Medical Devices

Nasal aspirators
Ear syringe sets
Breast pumps and accessories

Baby and Maternity Sterilizers

Baby bottle warmers and coolers
Baby bottle sterilizers
Baby clothing sterilizers

Electronic Children's Products(Excluding Baby Monitors)

Designated Products (Listing-Level Qualification)

Certain specific products require compliance documentation (such as a Children's Product Certificate or Lab Test Report) to be submitted and approved for every individual product listing.

This includes items such as:

Travel & Furniture: Car seats, carriers, strollers, and baby furniture
Baby Care: Teethers, soothers, pacifiers, baby sunscreen, lotions, oils, and washes
Sleepwear: Baby sleepwear

Please review Requirements for Designated Products for the complete product list and exact document requirements prior to completing the listing process.

Exempt Products

Some items within the baby and maternity products category do not require certification. These products are not primarily designed or intended for children 12 years of age or younger.

Requirements To Sell Baby and Maternity Products

Sellers may be required to pass a category qualification process to sell Baby and Maternity Products on our platform. This process requires submitting documentation that demonstrates qualification to sell products in the category.

Detailed requirements are outlined in collapsible sections below. Please expand each section to view the necessary information.

General Baby and Maternity Products (Typical)

Manufacturers, Importers, And Repackers

Applications to sell Baby and Maternity Products that are manufactured, imported, or repacked may require the following documents:

Children's Product Certificate (CPC)

Manufacturers, importers, and repackers may be required to provide a current test report issued by a CPSC-accredited laboratory. The test report must support the CPC for the product being sold, and it must match the product listing. See CPSC-Accepted Testing Laboratories page for more information.

When submitting the test report, ensure it is legible, unaltered, current, and covers all applicable safety rules and standards for the product being sold. It must include the following information:

The manufacturer or importer’s name and address
The name and address of the CPSC-accredited laboratory
The date of issue (must be within the last 365 days)
A clear description of the tested product
Product details that match the product listing and listing photos
All applicable safety rules and standards for the product, with pass or fail results clearly shown
The report must be in English

Test Report Issued by a CPSC-Accredited Laboratory

Manufacturers, importers, and repackers may be required to provide a test report issued by a CPSC-accredited laboratory. Refer to the CPSC-Accepted Testing Laboratories page for more information.

When submitting the test report, ensure it is legible, unaltered, and includes the following information:

The manufacturer or importer’s name and address
The name and address of the CPSC-accredited laboratory
The date of issue (must be within the last 365 days)
A clear description of the tested product
Product details that match the product category and listing photos
All relevant safety standards tested, with pass or fail results clearly shown
The report must be in English

Product Photos with Tracking Label

Manufacturers, importers, and repackers may be required to provide photos of a sample product that meet the following requirements:

Show all sides of the product
Ensure all packaging information is visible, including product descriptions, warnings, and other relevant details
Include a clear and legible image of the tracking label

Refer to the CPSC’s page on Tracking Labels for more information, including examples and tutorial videos. The tracking label must be securely attached to both the product and its packaging. It must include the following:

The manufacturer, importer, or private labeler’s name
The location and date of production
Detailed manufacturing information (e.g., batch number or run number) or other identifying characteristics
Additional information identifying the product’s source
The label must be in English

Resellers

The following documents may be required when applying to sell Baby and Maternity Products as a reseller:

Children's Product Certificate (CPC)

Resellers may be required to submit a legible and unaltered Children's Product Certificate (CPC), which must include the following:

The manufacturer or importer’s name and address
The date of issue (must be within the last 365 days)
Product details that match the product category and listing photos
A clear description of the tested product
The name and address of the CPSC-accredited laboratory
All applicable consumer product safety rules, bans, standards, or regulations that apply to the product
The date and place of manufacture
The date and place of the most recent compliance test
The certificate must be in English

Refer to the CPSC’s page on Children’s Product Certificates for more information, including examples and tutorial videos.

Product Photos with Tracking Label

Resellers may be required to provide photos of a sample product that meet the following requirements:

Show all sides of the product
Ensure all packaging information is visible, including product descriptions, warnings, and other relevant details
Include a clear and legible image of the tracking label

The manufacturer, importer, or private labeler’s name
The location and date of production
Detailed manufacturing information (e.g., batch number or run number) or other identifying characteristics
Additional information identifying the product’s source
The label must be in English

Purchase Invoice

Resellers may be required to submit a legible and unaltered purchase invoice, which must include the following:

The supplier’s name and address
The date of issue (must be within the last 365 days)
Product details and quantities that match the products being applied to sell
The invoice must be in English

Baby & Maternity Medical Devices Class I

Manufacturers, Importers, And Repackers

The following documents may be required when applying to sell Class I Baby and Maternity Medical Devices that are manufactured, imported, or repacked:

Proof of FDA Establishment Registration & Device Listing

Manufacturers, importers, and repackers are required to submit proof of FDA Establishment Registration and proof of Device Listing. Sellers can get this information from the FDA's Unified Registration and Listing System (FURLS).

Manufacturers, importers, and repackers are required to submit proof of FDA Establishment Registration and Device Listing. The following documents must be provided:

A screenshot of the FDA Establishment Registration number (21 CFR Part 807) from the FDA Unified Registration and Listing System (FURLS)
A screenshot of the FDA Device Listing (21 CFR Part 807) from FURLS

Each document must include:

The name and physical address of the registered establishment
The operation type of the establishment
Confirmation that the registration is valid at the time of submission

Additional requirements:

Screenshots must clearly show that they were taken from the official FDA FURLS website
All documents must be authentic and remain in their original (unmodified) format

Product Label Images

Manufacturers, importers, and repackers must provide images of the product and its packaging.

The images must meet the following requirements:

Show all sides of the product and packaging
Be clear, legible, complete, unedited, and in color
Have a minimum resolution of 600 × 600 pixels
Avoid black-and-white, angled, blurry, cropped, or edited images
Ensure all information on the product and packaging is visible and legible, including product description, warning logos, and any other required information

Children's Product Certificate (CPC)

Manufacturers, importers, and repackers may be required to submit a legible and unaltered Children's Product Certificate (CPC), which must include the following:

The manufacturer or importer’s name and address
The date of issue (must be within the last 365 days)
Product details that match the product category and listing photos
A clear description of the tested product
The name and address of the CPSC-accredited laboratory
All applicable consumer product safety rules, bans, standards, or regulations that apply to the product
The date and place of manufacture
The date and place of the most recent compliance test
The certificate must be in English

Refer to the CPSC’s page on Children’s Product Certificates for more information, including examples and tutorial videos.

Test Report Issued by a CPSC-Accredited Laboratory

When submitting the test report, ensure it is legible, unaltered, current, and covers all applicable safety rules and standards for the product being sold. It must include the following information:

The manufacturer or importer’s name and address
The name and address of the CPSC-accredited laboratory
The date of issue (must be within the last 365 days)
A clear description of the tested product
Product details that match the product listing and listing photos
All applicable safety rules and standards for the product, with pass or fail results clearly shown
The report must be in English

Electrical Safety Markings (if applicable)

Manufacturers, importers, and repackers offering electrical baby and maternity medical devices may need to provide photos showing:

A valid electrical safety marking, either embossed on the product or applied as a sticker
- The marking can also appear on the packaging
- Stickers must be flat, with no creases or peeling edges
- Double stickers are not allowed
For Bluetooth- or WiFi-enabled devices, include a photo of the Federal Communications Commission (FCC) marking.

Resellers

The following documents may be required when applying to sell Baby and Maternity Medical Devices as a reseller:

Purchase Invoice or Proof of Purchase

Resellers must submit a legible purchase invoice or proof of purchase issued by the product’s manufacturer or distributor. The invoice must meet all of the following requirements:

Be dated within the last 180 days
Show the same name and address as the selling account
Include the full name and address of the manufacturer or distributor
Contain products belonging to the applicable category
Reflect a combined purchase of at least 400 units
Be written in English or Chinese

Additional Information:

Pricing information may be omitted (optional)
TikTok Shop reserves the right to verify the submitted documentation by contacting the product vendor listed on the invoice
Retail order confirmations or invoices are not accepted

Product Label Images

Resellers must provide images of the product and its packaging.

The images must meet the following requirements:

Show all sides of the product and packaging
Be clear, legible, complete, unedited, and in color
Have a minimum resolution of 600 × 600 pixels
Avoid black-and-white, angled, blurry, cropped, or edited images
Ensure all information on the product and packaging is visible and legible, including product description, warning logos, and any other required information

Children's Product Certificate (CPC)

Resellers may be required to submit a legible and unaltered Children's Product Certificate (CPC), which must include the following:

The manufacturer or importer’s name and address
The date of issue (must be within the last 365 days)
Product details that match the product category and listing photos
A clear description of the tested product
The name and address of the CPSC-accredited laboratory
All applicable consumer product safety rules, bans, standards, or regulations that apply to the product
The date and place of manufacture
The date and place of the most recent compliance test
The certificate must be in English

Refer to the CPSC’s page on Children’s Product Certificates for more information, including examples and tutorial videos.

Electrical Safety Markings (if applicable)

Resellers offering electrical baby and maternity medical devices may need to provide photos showing:

A valid electrical safety marking, either embossed on the product or applied as a sticker
- The marking can also appear on the packaging
- Stickers must be flat, with no creases or peeling edges
- Double stickers are not allowed
For Bluetooth- or WiFi-enabled devices, include a photo of the FCC marking.

Baby & Maternity Sterilizers

Manufacturers, Importers, And Repackers

The following documents may be required when applying to sell Baby and Maternity Sterilizers that are manufactured, imported, or repacked:

Product Photos

Manufacturers, importers, and repackers may need to provide images of the product and its packaging that meet the following requirements:

Show all sides of the product
Sterilizers or products claiming sterilization must display an Environmental Protection Agency (EPA) Establishment Number on the label or packaging.
Products without sterilization claims (e.g., bottle warmers) do not need an EPA Establishment Number.

Electrical Safety Markings

Manufacturers, importers, and repackers offering baby and maternity sterilizers may need to provide photos showing:

A valid electrical safety marking, either embossed on the product or applied as a sticker
- The marking can also appear on the packaging
- Stickers must be flat, with no creases or peeling edges
- Double stickers are not allowed
For Bluetooth- or WiFi-enabled devices, include a photo of the FCC marking.

Resellers

The following documents may be required when applying to sell Baby and Maternity Sterilizers as a reseller:

Product Photos

Resellers may need to provide images of the product and its packaging that meet the following requirements:

Show all sides of the product
Sterilizers or products claiming sterilization must display an EPA Establishment Number on the label or packaging.
Products without sterilization claims (e.g., bottle warmers) do not need an EPA Establishment Number.

Electrical Safety Markings

Resellers offering baby and maternity sterilizers may need to provide photos showing:

A valid electrical safety marking, either embossed on the product or applied as a sticker
- The marking can also appear on the packaging
- Stickers must be flat, with no creases or peeling edges
- Double stickers are not allowed
For Bluetooth- or WiFi-enabled devices, include a photo of the FCC marking.

Purchase Invoice

Resellers may be required to submit a legible and unaltered purchase invoice, which must include the following:

The supplier’s name and address
The date of issue (must be within the last 365 days)
Product details and quantities that match the products being applied to sell
The invoice must be in English

Baby Skincare Products

Manufacturers, Importers, And Repackers

The following documents may be required when applying to sell Baby Skincare Products that are manufactured, imported, or repacked:

Proof of FDA Registration

Manufacturers, importers, or repackers may be required to provide proof of FDA registration, which must include the following:

Name of establishment. The name must match with the manufacturer, importer, or repacker as indicated on the product label
Physical address of establishment
Operation type of the registered establishment
Registration number
The FDA registration must be active at the time of submission

Acceptable forms of proof include:

FDA registration verification letter issued by a third-party
- If the FDA registration verification letter is issued by a third party, the third party name and contact information must be clearly identified on the verification letter.
Screenshot of FDA registration portal
- If a screenshot of FDA registration is submitted, the image must be able to indicate that the screenshot is from the FDA website.
If the seller qualifies for a Modernization of Cosmetics Regulation Act (MoCRA) registration exemption (e.g., small businesses), they must provide self-attested documentation confirming their exemption status.
- This document should clearly state that the seller meets the criteria for exemption and is self-attesting to that eligibility.
- For more information, refer to the MoCRA Exemption Guidance.

Cosmetic Product Label

Manufacturers, importers, and repackers may be required to provide images of the cosmetic product label that includes:

Principal display panel
- Product name
- Net contents
Information panel
- Ingredient list
- Manufacturer, importer, or distributor's name and address
- Warning statements

Drug Facts Label (if applicable)

Manufacturers, importers, and repackers offering baby skincare products with health-related or medical benefits must provide a drug facts label from the product they intend to sell. The drug facts label must include:

Product name
Net contents
Drug facts panel
Active ingredients
Inactive ingredients
Directions or use instructions
Warning statements
Expiration date
- The expiration date must be presented with month, date, and year OR month and year. The month can be represented as numbers, a full word, or an abbreviation.
Other information

Resellers

The following documents may be required when applying to sell Baby Skincare Products as a reseller:

Purchase Invoice

Resellers may be required to submit a legible and unaltered purchase invoice, which must include the following:

The supplier’s name and address
The date of issue (must be within the last 365 days)
Product details and quantities that match the products being applied to sell
The invoice must be in English

Cosmetic Product Label

Resellers may be required to provide images of the cosmetic product label that includes:

Principal display panel
- Product name
- Net contents
Information panel
- Ingredient list
- Manufacturer, importer, or distributor's name and address
- Warning statements

Drug Facts Label (if applicable)

Resellers offering baby skincare products with health-related or medical benefits must provide a drug facts label from the product they intend to sell. The drug facts label must include:

Product name
Net contents
Drug facts panel
Active ingredients
Inactive ingredients
Directions or use instructions
Warning statements
Expiration date
- The expiration date must be presented with month, date, and year OR month and year. The month can be represented as numbers, a full word, or an abbreviation.
Other information

Children's Electronic Products

Manufacturers, Importers, And Repackers

The following documents may be required when applying to sell Children's Electronic Products that are manufactured, imported, or repacked:

Children's Product Certificate (CPC)

Manufacturers, importers, and repackers may be required to submit a legible and unaltered Children's Product Certificate (CPC), which must include the following:

The manufacturer or importer’s name and address
The date of issue (must be within the last 365 days)
Product details that match the product category and listing photos
A clear description of the tested product
The name and address of the CPSC-accredited laboratory
All applicable consumer product safety rules, bans, standards, or regulations that apply to the product
The date and place of manufacture
The date and place of the most recent compliance test
The certificate must be in English

Refer to the CPSC’s page on Children’s Product Certificates for more information, including examples and tutorial videos.

Test Report Issued by a CPSC-Accredited Laboratory

When submitting the test report, ensure it is legible, unaltered, current, and covers all applicable safety rules and standards for the product being sold. It must include the following information:

The manufacturer or importer’s name and address
The name and address of the CPSC-accredited laboratory
The date of issue (must be within the last 365 days)
A clear description of the tested product
Product details that match the product listing and listing photos
All applicable safety rules and standards for the product, with pass or fail results clearly shown
The report must be in English

Certification of Compliance or Conformity (COC)

Manufacturers, importers, and repackers must provide a Certification of Compliance or Conformity (COC) that meets the following requirements:

Issued within the past 2 years
Matches the product category being sold
Includes a clear description and details of the product tested
Lists all safety standards tested
Includes the name and address of the accredited laboratory
The product described must match the product photos provided

Product Photos with Tracking Label

Manufacturers, importers, and repackers may be required to provide photos of a sample product that meet the following requirements:

Show all sides of the product
Ensure all packaging information is visible, including product descriptions, warnings, and other relevant details
Include a clear and legible image of the tracking label

The manufacturer, importer, or private labeler’s name
The location and date of production
Detailed manufacturing information (e.g., batch number or run number) or other identifying characteristics
Additional information identifying the product’s source
The label must be in English

Electrical Safety Markings

Manufacturers, importers, and repackers offering children's electronic products may need to provide photos showing:

A valid electrical safety marking, either embossed on the product or applied as a sticker
- The marking can also appear on the packaging
- Stickers must be flat, with no creases or peeling edges
- Double stickers are not allowed
For Bluetooth- or WiFi-enabled devices, include a photo of the FCC marking.

Resellers

The following documents may be required when applying to sell Children's Electronic Products as a reseller:

Children's Product Certificate (CPC)

Resellers may be required to submit a legible and unaltered Children's Product Certificate (CPC), which must include the following:

The manufacturer or importer’s name and address
The date of issue (must be within the last 365 days)
Product details that match the product category and listing photos
A clear description of the tested product
The name and address of the CPSC-accredited laboratory
All applicable consumer product safety rules, bans, standards, or regulations that apply to the product
The date and place of manufacture
The date and place of the most recent compliance test
The certificate must be in English

Refer to the CPSC’s page on Children’s Product Certificates for more information, including examples and tutorial videos.

Purchase Invoice

Resellers may be required to submit a legible and unaltered purchase invoice, which must include the following:

The supplier’s name and address
The date of issue (must be within the last 365 days)
Product details and quantities that match the products being applied to sell
The invoice must be in English

Product Photos with Tracking Label

Resellers may be required to provide photos of a sample product that meet the following requirements:

Show all sides of the product
Ensure all packaging information is visible, including product descriptions, warnings, and other relevant details
Include a clear and legible image of the tracking label

The manufacturer, importer, or private labeler’s name
The location and date of production
Detailed manufacturing information (e.g., batch number or run number) or other identifying characteristics
Additional information identifying the product’s source
The label must be in English

Electrical Safety Markings

Resellers offering children's electronic products may need to provide photos showing:

A valid electrical safety marking, either embossed on the product or applied as a sticker
- The marking can also appear on the packaging
- Stickers must be flat, with no creases or peeling edges
- Double stickers are not allowed
For Bluetooth- or WiFi-enabled devices, include a photo of the FCC marking.

Designated Baby and Maternity Products (Product Level Requirements)

General Baby and Maternity products require a one-time Category Qualification. However, the following specific products require compliance documentation to be submitted and approved for every individual product listing.

Designated Product List

This listing-level requirement applies strictly to the following products:

Baby Care & Health: Specialty Baby Bath Supplies, Bath Thermometers, Bathing Tubs/Seats, Bathroom Safety, Travel Bathing Kits, Grooming/Healthcare Kits, Diaper Creams, Lotions, Oils, Powders, Sunscreen, Fragrances, Body Washes, Conditioner, Shampoo, Teethers, Soother Chains, Soothers, Soother Pods, Pacifiers, and Dummies.
Baby Sleepwear: Boys, Girls, and Unisex Baby Sleepwear
Furniture & Safety: Baby Chairs, Walkers, Bouncers/Jumpers/Swings, Playpens (Furniture & Toys), Potty Training Chairs, Bed Rails/Guards, Edge/Corner Guards, Electric Shock Protection, and Baby Monitors
Travel & Outdoor Gear: Baby Carriers, Back Carriers, Baby Slings, Strollers & Accessories, Car Seats & Accessories, Child Harnesses/Reins, and Seat Belts

Required Documentation

The following documentation is required for the specific products listed above. All submitted documents must correspond to the product being sold.

Children's Product Certificate (CPC)

Sellers must provide a valid CPC that meets these rules:

Date: Issued within the last 365 days
Details: Includes the manufacturer or importer's name and address, plus the manufacturing date and location
Testing Info: Includes the testing date, testing location, and identifies the CPSC-accepted lab (or provides the CPSC registration number for Small Batch Manufacturers)
Records: Includes contact info for the person maintaining the test records
Product & Rules: Clearly describes the product and lists all applicable safety rules
Note: TikTok Shop must not be listed as the importer, record holder, or responsible party on the CPC.

Children's Product Test Report

Sellers must provide a test report from a CPSC-accepted lab that meets these rules:

Date: Issued within the last 365 days
Match: The product name and model on the report must exactly match the product listing
Results: Must show a "Pass" result for all applicable standards (such as American Society for Testing and Materials (ASTM) F963-23 for toys, CPSIA Sections 108 and 103, 16 CFR 1501 for small parts, Federal Motor Vehicle Safety Standards (FMVSS) No. 213 for car seats, or ASTM F2050-19/F833-19 for carriers and strollers).

Lab Test Report (For Children's Supplements Only)

At least one test report from a pre-approved laboratory (such as Eurofins, NSF, SGS, UL Solutions, TÜV SÜD, or an International Organization for Standardization (ISO) 17025-accredited laboratory) is required.

Date: Testing must be completed within the last 180 days.
Match: The product must match the invoice, and the brand or manufacturer must match the seller account.
Verification: The test report must demonstrate successful contaminant screening and verification of content claims.

How to Submit

For any designated products listed above, the required Children's Product Certificate (CPC) or Lab Test Report must be uploaded during the product listing process. Listings will remain under review until the required product-specific documentation has been verified.

Choking Hazard Warning Label ⚠️

Children’s products that meet the U.S. Consumer Product Safety Commission (CPSC) criteria for choking hazards must include a clear choking hazard warning label. TikTok Shop requires all sellers to:

Ensure the choking hazard warning is clearly displayed in the product listing.
Include a compliant warning label on product packaging.

Common examples of products that may require this warning include, but are not limited to:

Toys with small, detachable parts
Puzzles with pieces smaller than 1.25 inches
Jewelry or accessories intended for young children
Art supplies such as beads or buttons

Even non-toy products may require this warning if they contain small parts that could detach and be swallowed, such as certain jewelry.

For more information, refer to the Choking Hazard Warning Label Requirements.

Enforcement Actions and Appeals

Claiming electrical safety without approved testing or certification violates these requirements. Tests and certifications must come from recognized electrical safety or FCC laboratories. Products are also in violation if they have inaccurate or fraudulent labeling.

We regularly review shops for compliance with this document and our Restricted Products Policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:

Rejecting category qualification applications
Deducting points from the seller’s Account Health Rating
Removing product listings
Revoking access to offer products for sale
Issuing refunds to customers

For more information on enforcement actions, refer to our Seller Enforcement Policy. To appeal an enforcement action, visit the Appeals section for guidance.

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