Dietary Supplements Policy

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Key Points:
  • To sell Dietary Supplements, you must submit documentation for review through the Qualification Center. The documentation needed depends on whether you are the product's manufacturer, importer, repacker, or reseller.
  • To better understand the category review process and how to respond to rejections, refer to Your Guide to Category Qualification.
This policy outlines the requirements you must meet to sell Dietary Supplements on our platform.

Dietary Supplements

A dietary supplement is a product meant for oral ingestion and contains an ingredient intended to support your diet. This ingredient can include vitamins, minerals, herbs, botanicals, and amino acids.

Permitted Dietary Supplements

The following dietary supplements are allowed to be sold on our platform:
  • Beauty supplements
  • Fitness supplements
  • Vitamins, mineral and wellness supplements
  • Maternity supplements
  • Herbal supplements

Prohibited Dietary Supplements

The following dietary supplements are prohibited on our platform:
  • Weight management supplements, such as appetite suppressants, carbohydrate control supplements, diet shakes, fat burners, meal replacement bars, meal replacement drinks, and weight loss bars.
  • Mental wellness supplements
  • Sexual wellness supplements, such as sexual performance enhancers and testosterone boosters.

Requirements To Sell Dietary Supplements

You may be required to pass a category qualification process to sell Dietary Supplements on our platform. This process involves submitting documentation that shows you are qualified to sell in this category.
Detailed requirements are outlined in collapsible sections below. Please expand each section to view the necessary information.

Manufacturers, Importers, And Repackers

If you are applying to sell dietary supplements you manufactured, imported, or repacked, you must submit the following documents:

1. Proof Of FDA Food Facility Registration

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You must provide one of the following:
  • A verification letter from a third party confirming your valid FDA food facility registration, or
  • A screenshot from the FDA Direct website showing valid FDA food facility registration
The proof of FDA food facility registration must include:
  • The name of the registered establishment (must match the manufacturer or importer listed on the product label)
  • The physical address of the registered establishment
  • The operation type of the establishment
  • Confirmation that the registration is valid at the time of submission
Additional requirements:
  • If submitting a screenshot, it must clearly show that it was taken from the official FDA website
  • If submitting a third-party verification letter, the letter must clearly display the third party’s name and contact information

2. Proof of cGMP Certification (Only for Manufacturers)

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cGMP refers to the current Good Manufacturing Practice (cGMP) regulations enforced by the FDA. Manufacturers must submit proof of cGMP certification that meets the following requirements:
  • The certification must be valid at the time of submission
  • It must confirm that the establishment complies with 21 CFR Part 111

3. Images Of Sample Product Labels

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You must submit images of the front, back, and supplement facts label of a sample dietary supplement you intend to sell on our platform. All labels must be clearly visible on the product.
The front label must include:
  • Product name
  • Net weight or quantity
  • Type of supplement
The Supplement Facts label (typically on the back) must include:
  • List of ingredients
  • Serving size
The back label must also include:
  • Name and physical address of the product’s manufacturer or distributor

Resellers

If you are applying to sell dietary supplements as a reseller, you must submit the following documents:

1. Purchase Invoice

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You must submit a legible purchase invoice issued by the product’s manufacturer. The invoice must meet all of the following requirements:
  • Include the supplier’s company name and address
  • Clearly describe the dietary supplement being listed on TikTok Shop
  • Be issued within the last 365 days
  • Be written in a language supported by TikTok Shop

2. Images Of Sample Product Labels

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You must submit images of the front, back, and supplement facts label of a sample dietary supplement you intend to sell on our platform. All labels must be clearly visible on the product.
The front label must include:
  • Product name
  • Net weight or quantity
  • Type of supplement
The Supplement Facts label (typically on the back) must include:
  • List of ingredients
  • Serving size
The back label must also include:
  • Name and physical address of the product’s manufacturer or distributor

Enforcement Actions and Appeals

We regularly review your shop’s compliance with this policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include rejecting your category qualification application, assigning violation points, or removing product listings. For more information on enforcement actions, refer to our Seller Enforcement Policy.
If you'd like to appeal an enforcement action, visit the Appeals section of our Seller Enforcement Policy for guidance on how to proceed.

How to Submit Your Documentation

Submit your documentation through the Qualification Center in Seller Center by clicking here or following the steps below:
  1. Log into your Seller Center account.
  2. Click your shop icon in the top right corner.
  3. Go to My Account > Account Settings.
  4. Select Qualification Center.
  5. Click on Category Qualification.
  6. Click on Add Category Authorization and follow the prompts to submit your application.
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How To Address A Category Qualification Rejection

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If your application is rejected, you’ll receive a message explaining the reason. Most rejections are due to missing documentation. It's important to review this policy and ensure you are submitting all documentation and the requirements associated with them.
You can view your rejection message by:
  • Clicking the bell icon at the top of your Seller Center homepage to go to your inbox
  • Opening the rejected application in the Qualification Center.
To re-apply:
  1. Go to the Qualification Center, then click Category Qualification.
  2. Click the rejected category to view the rejection reason.
  3. Review the related category policy to confirm what’s needed
  4. Update or replace your documentation to meet the category’s requirements.
  5. Click Resubmit to submit your revised application.