Key Points:
- To sell restricted products, sellers must meet specific qualification requirements—either at the category-level or product-level.
- Approval is not guaranteed; TikTok Shop may request additional documentation at any time during the listing process or while the product is live.
This policy outlines the requirements sellers must meet to sell restricted products on our platform. These requirements are in place to ensure product safety, legal compliance, and a trustworthy experience for customers.
Restricted Products
To sell restricted products, sellers must meet certain qualification requirements. There are 3 levels:
- Category-Level Qualification: Sellers must submit documentation to sell within a category of products. After passing the process in the Qualification Center portal (located in Seller Center), sellers can list any products within that category.
- Product-Level Qualification: Sellers must provide documentation for each product they want to sell within a particular category.
- Invite-Only Qualification: Select qualified sellers are invited to sell certain categories and can apply for access through the Qualification Center.
TikTok Shop reserves the right to request additional documentation during the product approval process.
Requirements for Restricted Products
Category-Level Qualification
The following types of products require
category-level qualification.
Select a product type below to view the applicable qualification requirements.
For more information on applying for Category-Level Qualification, refer to
Your Guide to Category Qualification.Product-Level Qualification
The remaining categories require
product-level qualification. Sellers who do not meet the requirements listed below are prohibited from listing those restricted products on TikTok Shop.
- Collectibles: Sports Memorabilia, Entertainment, Comics, Manga, and Magazines
- Dangerous Goods
- Designated Baby & Maternity Products:
- Baby sleepwear
- Baby monitors
- Car seats
- Strollers and carriers
- Baby furniture (chairs, walkers, bouncers, playpens)
- Specific baby care items (pacifiers, teethers, bath supplies, skincare, and sunscreens)
- Designated Health & Medical Devices:
- Hearing aids
- Nebulizers
- Soldering guns/irons
- Children's vitamins and supplements
- Designated Kids' Sports Gear: Kids' bikes, cycling child seats, and kids' helmets
- Electric Bikes and Scooters
Invite-Only Qualification
The following are only permitted on TikTok Shop through an
invite-only process.
Enforcement Actions and Appeals
We regularly review shops for compliance with our policies. If violations are identified, enforcement actions may be applied. This may include, but is not limited to:
- Deducting points from your Account Health Rating (a metric that measures your performance against our seller policies)
- Removing product listings
- Revoking access to offer products for sale
- Issuing refunds to customers
For more information on enforcement actions, refer to our
Seller Enforcement Policy. To appeal an enforcement action, visit the
Appeals section for guidance.
