Key Points:

• To sell Beauty and Personal Care Products, you may be required to submit documentation for review through the Qualification Center. Requirements vary depending on whether you are the product’s manufacturer, importer, repacker, or reseller.
• To better understand the category review process and how to respond to rejections, refer to Your Guide to Category Qualification.

This policy outlines the requirements you may need to meet in order to sell Beauty and Personal Care Products on TikTok Shop.

Beauty and Personal Care Products

Beauty and personal care products are designed for cleansing, beautifying, and supporting the hygiene and well-being of skin and hair. These include items formulated for babies, children, and adults, such as:

• Baby wipes
• Baby powder
• Diaper creams
• Children’s toothpaste
• Body wash and shampoos
• Lotions and creams
• Nail polish
• Mascaras
• Lipsticks
• Foundations
• Hair dyes
• Perfumes
  • Perfume decants—repackaged portions of branded fragrances

Some beauty and personal care products are also classified as over-the-counter (OTC) drugs. These products are formulated not only to enhance appearance but also to support or protect skin health. Examples include:

• Body sunscreen
• Facial sunscreen
• Deodorants
• Acne treatment gel

Requirements To Sell Beauty and Personal Care Products

You may be required to pass a category qualification process to sell Beauty and Personal Care Products on our platform. This process involves submitting documentation that shows you are qualified to sell in this category.
Detailed requirements are outlined in collapsible sections below. Please expand each section to view the necessary information.

Manufacturers, Importers, And Repackers

If you are applying to sell Beauty and Personal Care Products you manufactured, imported, or repacked, you may be required to submit the following documents:

1. Proof of FDA Registration

Manufacturers, importers, or repackers may be required to provide proof of FDA registration, which must include the following:

• Name of establishment. The name must match with the manufacturer, importer, or repacker as indicated on the product label
• Physical address of establishment
• Operation type of the registered establishment
• Registration number
• The FDA registration must be active at the time of submission

Acceptable forms of proof include:

• FDA registration verification letter issued by a third-party
  • If the FDA registration verification letter is issued by a third party, the third party name and contact information must be clearly identified on the verification letter.
• Screenshot of FDA registration portal
  • If a screenshot of FDA registration is submitted, the image must be able to indicate that the screenshot is from the FDA website.
• If the seller qualifies for a MoCRA registration exemption (e.g., small businesses), they must provide self-attested documentation confirming their exemption status.
  • This document should clearly state that the seller meets the criteria for exemption and is self-attesting to that eligibility.
  • For more information, refer to the MoCRA Exemption Guidance.

2. Cosmetic Product Label

Manufacturers, importers or repackers may be required to submit a cosmetic product label, which must include the following:

• Principal display panel
  • Product name
  • Net contents
• Information panel
  • Ingredient list
  • Manufacturer, importer, or distributor's name and address
  • Warning statements

3. Drug Facts Label

Manufacturers, importers, or repackers may be required to submit a drug facts label if the product offers health-related or medical benefits (OTC drug). The drug facts label must include:

• Product name
• Net contents
• Drug facts panel
• Active ingredients
• Inactive ingredients
• Direction or use instruction
• Warning statements
• Expiration date
  • The expiration date must be presented with month, date, and year OR month and year. The month can be represented as numbers, a full word, or an abbreviation.
• Other information

Resellers

If you are applying to sell Beauty and Personal Care Products as a reseller, you may be required to submit the following documents:

1. Purchase Invoice

Resellers may be required to submit a purchase invoice, which must include the following:

• Supplier's company name and address.
• Invoice must be issued within 365 days.
• The product shown on the invoice must match the product category that will be listed on the TikTok Shop.
• The invoice must be in English.

2. Cosmetic Product Label

Resellers may be required to submit a cosmetic product label, which must include the following:

• Principal display panel
  • Product name
  • Net contents
• Information panel
  • Ingredient list
  • Manufacturer, importer, or distributor's name and address
  • Warning statements

3. Drug Facts Label

Resellers may be required to submit a drug facts label if the product offers health-related or medical benefits (OTC drug). The drug facts label must include:

• Product name
• Net contents
• Drug facts panel
• Active ingredients
• Inactive ingredients
• Direction or use instruction
• Warning statements
• Expiration date
  • The expiration date must be presented with month, date, and year OR month and year. The month can be represented as numbers, a full word, or an abbreviation.
• Other information

Prohibited Products

The following beauty and personal care products are prohibited for sale on TikTok Shop:

Additional Compliance Requirements

Cosmetic products may be sold on TikTok Shop if they comply with all applicable laws and regulations, including but not limited to:

• FDA regulations related to cosmetic safety
• Federal Trade Commission (FTC) Fair Packaging and Labeling Act
• Applicable state regulations

Sellers are also responsible for compliance with the Modernization of Cosmetics Regulation Act of 2022 (MoCRA), which significantly updates the FDA’s regulatory framework for cosmetic products. MoCRA introduces new requirements for manufacturers, packers, and distributors of cosmetics in the U.S. Sellers are responsible for ensuring compliance with applicable requirements and regulations when they become effective. Key requirements include, but are not limited to:

1. Adverse Event Reporting

Manufacturers, packers, or distributors whose name appears on a cosmetic product label (the "Responsible Person," as defined under MoCRA) must report any serious adverse events associated with product use to the FDA and maintain records.

2. Good Manufacturing Practice (GMP) Manufacturing

Facilities that manufacture or process cosmetic products distributed in the U.S. must be GMP-compliant by the end of 2025.
For more information, refer to the Modernization of Cosmetics Regulation Act of 2022 (MoCRA) article.

3. Facility Registration and Product Listings

The Responsible Person must comply with applicable FDA requirements related to facility registration and product listing. This includes registering facilities, listing marketed products, and updating submissions as required.
For more information, refer to the FDA's Registration & Listing of Cosmetic Product Facilities and Products article.

4. Safety Substantiation

The Responsible Person must maintain records demonstrating that each cosmetic product is safe for its intended use, as well as provide safety evidence such as tests, studies, research, analyses, or other information reviewed by qualified experts.
For more information, refer to the: FDA's Product Testing of Cosmetics article.

• Beauty and personal care products that claim to have medical applications but are not verified by the United States Food and Drug Administration (FDA).
• Beauty and personal care products that are not labeled correctly as both a cosmetic and a drug.
• Products which aim to bleach, whiten, lighten or reduce overall melanin in the skin are strictly prohibited. However, products designed to enhance the complexion's brightness, even skin tone or reduce dark spots are permissible
• Beauty and personal care products that are not packaged, labeled, or intended for retail sale in the U.S. (for example, cosmetic testers, repackaged cosmetics, imported cosmetics that do not comply with U.S. laws and regulations).
• Cosmetics, beauty, and personal care products that are intended for use by medical professionals or under medical supervision.
• Baby products that have not been approved by the FDA.
• All cross-border products intended for the use of children under the age of three years old.
• Cosmetics that are named in the FDA recall or safety alert
• Cosmetics containing FDA-prohibited or restricted ingredients

Enforcement Actions and Appeals

We regularly review your shop’s compliance with this policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include rejecting your category qualification application, assigning violation points, or removing product listings. For more information on enforcement actions, refer to our Seller Enforcement Policy.
If you'd like to appeal an enforcement action, visit the Appeals section of our Seller Enforcement Policy for guidance on how to proceed.

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How to Submit Your Documentation

Submit your documentation through the Qualification Center in Seller Center by clicking here or following the steps below:

1. Log into your Seller Center account.
2. Click your shop icon in the top right corner.
3. Go to My Account > Account Settings.
4. Select Qualification Center.
5. Click on Category Qualification.
6. Click Add Category Authorization and follow the prompts to submit your application.

How To Address A Category Qualification Rejection

If your application is rejected, you’ll receive a message explaining the reason. Most rejections are due to missing documentation. It's important to review this policy and ensure you are submitting all documentation and the requirements associated with them.
You can view your rejection message by:

• Clicking the bell icon at the top of your Seller Center homepage to go to your inbox
• Opening the rejected application in the Qualification Center.

To re-apply:

1. Go to the Qualification Center, then click Category Qualification.
2. Click the rejected category to view the rejection reason.
3. Review the related category policy to confirm what’s needed
4. Update or replace your documentation to meet the category’s requirements.
5. Click Resubmit to submit your revised application.