Electronic Products Policy

12/22/2025

Key Points:
To sell Electronic Products, you may need to submit documentation through the Qualification Center. Requirements vary depending on your role as a seller.
Additional documents are required for Electronic Children's Products and Refurbished Electronic Products.
For help with the review process and rejection handling, see Your Guide to Category Qualification.

This policy outlines the requirements for selling Electronic Products on TikTok Shop.

Electronic Products

This policy applies to the following electronic products. This list is not exhaustive.

Automotive and Motorcycle Electronics

Car electronics and in-vehicle accessories
Vehicle lighting systems
Electrical components, including battery components
Switches and sensors
Motorhome electrical parts

Computer and Office Electronics

Desktop computers and laptops
Keyboards and mice
Computer monitors and monitor accessories
Laptop and computer accessories
Data storage devices and software products
Network components
Printers and scanners

Electronic Beauty and Personal Care Devices

Facial beauty devices
Electronic makeup tools
Personal care appliances

Electronic Home Improvement Products

Lighting products
Power supply equipment
Security alarms and monitoring devices
Smart home systems

Electronic Home Supplies

Bathroom electronic gadgets
Hand dryers
Decorative lighting
Clocks
Digital photo frames

Electronic Kitchenware

Electric knife sharpeners
Outdoor electric barbecues

Electronic Pet Supplies

Electric grooming devices
Pet hair dryers
Habitat and enclosure lighting

Electronic Toys

Electric toys
Remote-control toys
Karaoke machines
Dance mats
Lighting baby clocks

Phones and Mobile Accessories

Charging docks
Power banks
Selfie lights
Cameras
Headphones and earphones

Tools and Hardware Products

Electronic gardening tools
Electronic hardware tools
Measuring tools
Power tools
Pumps and pump accessories
Soldering equipment

Requirements to Sell Electronic Products

You may be required to pass category qualification to sell Electronic Products. This process requires submitting documents proving you are qualified to sell these products.

or require additional documentation.

Detailed requirements are listed in the sections below. Open each section to view what is needed.

Manufacturers, Importers, And Repackers

If you are applying to sell Electronic Products you manufactured, imported, or repacked, you may be required to submit the following documents:

Certification of Compliance or Conformity (COC)

Manufacturers, importers, and repackers must provide a Certification of Compliance or Conformity (COC) that:

Was issued within the last 2 years
Matches the product category being sold
Clearly describes the product tested
Lists all safety standards tested
Includes the name and address of the accredited laboratory
Matches the product shown in submitted photos

Product or Packaging Image

Provide an image of the product or its packaging that shows:

A valid Product Electrical Safety Marking
A valid FCC Safety Marking (required for products with Bluetooth or Wi-Fi)

Labeling requirements:

Safety markings may be embossed on the product or applied as a sticker
Markings may also appear on the packaging
Double-stickering is not allowed
Labels must be secure, flat, and intact (no peeling or creases)

Resellers

If you are applying to sell electronic products as a reseller, you may be required to submit the following documents:

Purchase Invoice

Resellers must provide a legible purchase invoice issued by the product’s manufacturer.

The invoice must:

Include the supplier’s company name and address
Clearly describe the electronic product being listed
Be issued within the last 365 days
Be in a language supported by TikTok Shop

Product or Packaging Image

Provide an image of the product or its packaging that shows:

A valid Product Electrical Safety Marking
A valid FCC Safety Marking (required for products with Bluetooth or Wi-Fi)

Labeling requirements:

Safety markings may be embossed on the product or applied as a sticker
Markings may also appear on the packaging
Double-stickering is not allowed
Labels must be secure, flat, and intact (no peeling or creases)

Electronic Children's Products

Electronic children’s products require additional documentation, which may include:

A Children’s Product Certificate (CPC)
A Sample Tracking Label
A test report, depending on seller type

For more information, see .

Smart Earphones and Headphones

Smart earphones and headphones are audio devices that use a third-party app to enable advanced features. This category is invite-only.

Invited sellers may need to submit documentation based on their seller type.

Category path:
Phones & Electronics > Audio & Video > Headphones, Earphones & Accessories > Smart Earphones & Headphones

Requirements for Smart Earphones and Headphones

Approved sellers must meet functionality, quality, listing, and packaging requirements.

Functional Features

Products must support at least one of the following through a third-party app:

Translation Functions

Real-time or simultaneous translation
Less than 3 seconds delay
Not require the other party to install any software
Supports two-way translation for all listed languages

Voice InteractionMay include:

Voice control
Smart assistant integration
Real-time speech-to-text

Health MonitoringMay include:

Fitness tracking
Sleep monitoring
Heart rate monitoring

Product Quality

Products must meet the following standards:

All components (earphones/headphones, cables, adapters) must work properly
Buttons and ports must function smoothly
Bluetooth must:
- Connect reliably on common devices
- Reconnect automatically after restart
- Support at least 10 meters range
- Maintain stable audio, calls, and audio-video sync
Battery life must meet stated specs or support at least 3 hours of playback
Product must withstand simulated drops without damage or loss of function
Left and right channels must work evenly, without imbalance
Product must be comfortable for normal wear
If Active Noise Cancellation is claimed, it must provide at least 9 dB noise reduction

Listing

Titles, descriptions, and attributes must clearly state that a third-party app is required
Instructions for downloading and using the app must be provided
The app must be free to use

Example: “ABC Chat requires downloading the ABC App. Smart features only work when connected to the app.”

Videos or LIVE demos must show how the app is used
Marketing claims must be accurate and include disclaimers when needed, such as:
- "Performance may vary based on large language model capabilities. This product is not intended for professional mental health services."
- "Chat assistance responses are examples only. Actual use may vary based on context or software version."
- "All data shown comes from controlled lab tests. Actual usage may vary."

Packaging

Packaging must clearly state that app installation is required for smart features
This information must appear:
- On the external packaging, or
- On a clearly visible insert card inside the box
Listing this information only in the manual is not sufficient

Refurbished Electronic Products

Refurbished electronic products are pre-owned devices that have been repaired and restored for resale.

Examples include:

Refurbished laptops
Refurbished mobile phones
Refurbished tablets
Refurbished smartwatches

Eligibility Requirements

Not all sellers or products are eligible for refurbished listings.
Children’s products are not allowed in refurbished categories.
The product listing title and description must include:
- The word “Refurbished”
- The brand name
- The device condition
Devices must have a release date within the last 7 years.

Documentation Requirements for Refurbished Electronic Products

Eligible sellers must submit all required documents below.

Purchase Invoice

Sellers must submit a legible purchase invoice issued by the product’s manufacturer.

The invoice must:

Include the supplier’s company name and address
Clearly describe the electronic product being listed
Be issued within the last 365 days
Be written in a language supported by TikTok Shop

Diagnostic and Erasure Report(s)

Sellers must submit diagnostic and data erasure reports from one of the following approved providers:

Phonecheck
Blancco
Blackbelt

Reports may be combined or separate, but must clearly show:

Provider name or logo
Device details, including:
- Manufacturer name
- Operating system
- Serial number
- Model number
Confirmation of data erasure or data wipe
Diagnostic results showing one or more of the following:
- No screen scratches
- No visible cosmetic damage from 12 inches away
- Premium condition: at least 90% battery health
- Excellent condition: at least 80% battery health

Enforcement Actions and Appeals

Claiming electrical safety without approved testing or certification violates this policy. Tests and certifications must come from recognized electrical safety or FCC laboratories. Products are also in violation if they have inaccurate or fraudulent labeling.

We regularly review your shop’s compliance with this policy. If any violations are identified, TikTok Shop may take enforcement action at our sole discretion. This may include, but is not limited to:

Rejecting your category qualification application
Deducting points from your account health
Removing product listings

For more information on enforcement actions, see our . If you'd like to appeal an enforcement action, visit the section.

How to Submit Your Documentation

Submit your documentation via the Qualification Center in Seller Center. Click or follow these steps:

Log into your Seller Center account.
Click your shop icon in the top right corner.
Go to My Account > Account Settings.
Select Qualification Center.
Click on Category Qualification.
Click Add Category Authorization and follow the prompts to submit your application.

How To Address A Category Qualification Rejection

If your application is rejected, you’ll receive a message explaining the reason. Most rejections are due to missing documentation. Review this policy to make sure you’ve met all requirements.

You can view your rejection message by:

Clicking the bell icon at the top of your Seller Center homepage to go to your inbox
Opening the rejected application in the Qualification Center.

To re-apply:

Go to the Qualification Center, then click Category Qualification.
Click the rejected category to view the rejection reason.
Review the related category policy to confirm what’s needed
Update or replace your documentation to meet the category’s requirements.
Click Resubmit to submit your revised application.

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