Key Points:

• Mystery boxes and similar products are only permitted if they are manufacturer-sealed, priced at $100 or less, and do not involve any monetary gain or loss based on the item’s value.
• Listings must clearly show examples of possible items, quantities, categories, and odds of receiving specific products to ensure transparency for customers.

This policy outlines the requirements to sell Mystery Boxes and Similar Products on TikTok Shop.

Mystery Boxes and Similar Products

Mystery boxes and similar products are items sold with a surprise element. Customers do not know the exact items inside until they open them. These products are sealed and contain a mix of items.
Some examples include:

• Mystery boxes
• Bundles
• Advent calendars

Requirements to Sell Mystery Boxes and Similar Products

If you are listing mystery boxes or similar products, your items must meet these conditions:

• They must be sealed in their original manufacturer packaging. There cannot be any changes or repackaging by the seller, brand, or creator.
• The total price must be $100 or less.
• Each item must have the same or similar retail or secondary-market value.

When creating a listing, you must include the following information:

• A clear and accurate description of the items included. For example, “Mystery Box – Beauty & Personal Care” or “Mystery Box – Toys & Hobbies." Do not use exaggerated or vague claims, such as “worth way more than what you pay!”
• A disclosure if any items require special qualifications. This may include children’s products, items with medical claims, or other restricted categories. You must state that the required safety or compliance documentation is available. For details on what is required for each category, see Restricted Products Policy.
• Images that show the types of items being offered.
• The quantity, category, and variation of items.
• The odds or probability of receiving any particular item.
• The estimated value of each item (any value differences should be minimal).

You must also follow the Gambling Policy when promoting mystery boxes and similar products. This means you are prohibited from using any gambling or gamification activities outlined in the policy.
Note: Mystery boxes must not include any additional random chances to win prizes. For example, offering a “chance to win” after opening a mystery box is not allowed..

Enforcement Actions and Appeals

We regularly review shops for compliance with our policies. If violations are identified, we will take enforcement actions on your shop. This may include, but is not limited to:

• Deducting points from your Account Health Rating
• Removing product listings
• Revoking your access to offer products for sale
• Issuing refunds to customers

For more information on enforcement actions, refer to our Seller Enforcement Policy. If you would like to appeal an enforcement action, visit the Appeals section for guidance.

Best Practices

In addition to the requirements above, you should always:

• Organize listing details for transparency: Share information in a clear, easy-to-read format so customers understand what they may receive. Use bullets or simple lists when helpful.
• Include a wide variety of product images: Use high-quality images that show all possible product options. If items have variations, group similar options together for easy viewing.

Examples

Disclaimer:

• Example 1: Beauty and personal care products that include medical claims require additional qualification documents. For more information, see Beauty and Personal Care Products Policy.
• Example 2: Toy products labeled for children under 12 must meet safety and regulatory standards. You are required to submit additional qualification documents. For more information, see Toys and Hobbies Policy.

Listing Mystery Boxes and Similar Products

To list mystery boxes and similar products on TikTok Shop, you must give clear and complete details so customers know what they are buying. Follow the steps below:

1. Sign in to Seller Center.
2. Select “Products” and click Manage Products.
3. Click Add New Product.
4. Under Basic Information, provide the following:
   • Product Name: Clearly define the product name.
   • Category: Select the appropriate product category.
     • If your mystery box includes restricted or invite-only items, you must upload any required qualifications or documents.
   • Product Attributes: Complete all relevant fields.
5. Under Product Details, include:
   • Product Images: Upload clear images showing all possible product variations.
   • Product Description:
     • Include quantity, category, and types of items that may be included.
     • Specify the odds or probability of receiving specific items.
     • Provide the estimated value of the contents.
   • Video (optional): Add a short product video if available.
6. Under Sales Information:
   • In Price & Stock, set the product price and available quantity.
     • Only mystery boxes and similar products priced at $100 or less are permitted.
7. Under Shipping & Warranty, enter:
   • Product weight (including packaging).
   • Product dimensions (height, width, and length).
8. Under Product Certification, upload any required or recommended testing reports or certificates.
9. Click Publish to submit the listing.