Introducing LIVE highlights for Short Videos

LIVE Highlight is a tool designed for repurposing your best-performing livestream content on TikTok Shop as short videos. This tool is available for anyone: Sellers, creators, and official or marketing accounts can all use LIVE Highlight with no SES limitation.
Livestream moments are captured automatically by the platform as perfectly timed clips, highlighting the moments when you explain different products. The clips with the most product clicks will be selected as Highlights. After receiving the clips, you can edit the short videos however you like and post them with linked product anchors. You can access LIVE Highlights both on the TikTok App and Seller Center. Benefits of using LIVE highlights

• Boost continuous orders after LIVE: By releasing short videos with LIVE highlighted clips and best-performing products, sellers and creators can continuously generate orders and GMV after LIVE ends.
• Attract more traffic to the next LIVE session: By releasing short videos with LIVE highlighted clips before the next LIVE, sellers and creators can drive more traffic into the next LIVE session.

How to use LIVE highlights

3.1 Live Highlights Inside Seller Center

The Live Highlights inside Seller Center is tailored to e-commerce purposes with the following enhancements:

1. Product-Focused Clips: Ensure your videos highlight your product with key selling points.
2. Automatic Video Effects: Make compelling videos with attractive video effects including product intro, captions, stickers, and background music.

These videos are automatically generated the day after the livestream for any videos with at least 300 views, and sellers can easily preview them in the Shoppable Video hub.

Steps	Key Features & Descriptions	Screenshots
Go to Seller Center > LIVE & Videos > Shoppable Videos Hub	Open the "Shoppable videos hub" Overview page
Under the "Create Content" tab, check" LIVE Highlights"	Check out the Live Highlights clips. Key features included: The video is extended to avoid cutting a sentence Only 1 product will be included in the video The clips would remove the mentions of "links" or interactions with viewers The video length is kept within 60s
Play the videos & select the next actions	After reviewing the videos, sellers are allowed to select the following actions:(1) Auto-edit(2) Upload to TikTok(3) Download	Hover on the video to play: Select the next actions after reviewing the videos:
3.1 Select "Auto-edit"	Auto-edit effects include: 3.1.1 Product name display: Display the product name at the beginning of the video: 3.1.2 Caption: Add captions to the video 3.1.3 Stickers: Display a sticker for CTA at the end of the video 3.1.4 Background music: We'll automatically add background music if there's no background music in the original video	After getting the edited video back, hover on the video to play Before & after editing This content is only supported in a Feishu Docs This content is only supported in a Feishu Docs
3.2 (Before/After auto-edit) Select "Upload to Tiktok"	Sellers can upload their videos to TikTok via TikTok Web uploader
3.3 Select "Download"	Sellers can download the raw clip to their computer

3.2 Live Highlights on TikTok AppOn TikTok App, the Live Highlights clips are provided to you within 10 minutes of the end of your LIVE.

Entrance via LIVE Shopping Bag

Step 1: Complete a LIVE
Step 2: Click the '+' button > LIVE > Click on Products to open the 'LIVE Shopping Bag'. Click on the Highlight button
Step 3: Open product-clicked Highlights
Step 4: Select and edit a Highlight video to publish
Step 5: Check the automatically provided product link and post the short video

Entrance via LIVE Center

Step 1: Complete a LIVE
Step 2: Click the + button to enter the LIVE menu, click LIVE Center and then click Replay
Step 3: Choose which Highlights to post as short videos/TikToks
Step 4: Select and edit a Highlight video to publish
Step 5: Check the automatically provided product link and post the short video

Pro Tips

Pro Tips

• Share and pin a minimum of 3 different products during your LIVE

By featuring a variety of products, the LIVE highlights will offer diverse content, leading to enhanced exposure for your products and TikTok Shop.

• Go LIVE for about 1-2hours

This timeframe ensures enough content for both the platform and yourself as the seller to trim the TikToks that are highlighted, providing a more engaging experience for your viewers.

• When repurposing your LIVE Highlights, follow Short Video best practices

Maximize your reach by using trending sounds and hashtags, adding captions to your videos, and using engaging stickers to attract potential customers. These practices will ensure your highlights lead to more conversions.

FAQs

5.1 For Live Highlights Inside Seller Center

1. How does LIVE Highlights work?

It automatically captures key moments from your livestreams with at least 300 views and converts them into short videos.

2. When are the highlight videos available?

Highlight videos are generated the day after your livestream.

3. I just hosted a live streaming session but didn't see any Live Highlight videos in my Shoppable videos hub. Why?

To ensure video quality, only LIVE with at least 300 views will be captured and automatically generated into videos the day after your LIVE. (Note: Only highlights from the past three months will be available.)

4. Where can I find those Live Highlight videos?

You can check the videos by going to Seller Center > Live & Video > Shoppable videos > Create Content > Live highlights.

5. How does the AI select which clips from my live streams to highlight?

Our algorithm will detect the traffic peaks of your live-streaming session, automatically capture product-focused moments, and remove unnecessary live interaction to make the final clips more suitable for the short video format.
To ensure the effectiveness and improve sales conversation of your videos, each video clip would only include 1 product.

5.2 For Live Highlights on TikTok App

1. Why can't I see the Highlight entry button?

You may not initially have access to the Highlight button. This button becomes accessible after you have gained experience with going LIVE, product pinning and creating LIVE highlights.

2. What is the required LIVE duration to start receiving LIVE Highlights from the platform?

There is no minimum LIVE duration or time limit for the system to start providing LIVE Highlights. However, no matter how long your livestream session is, the system will only provide 3 LIVE Highlight clips per LIVE based on the highest number of product clicks by livestream viewers. This is a good indicator of the potential performance of a clip when reposted as a short video.

3. If the product is incorrectly linked by the system, can I change the linked product?

Yes, you can change the linked product when reposting your LIVE Highlight as a TikTok short video.

4. What will happen to the Highlights after the LIVE recording expires in 90 days or gets deleted?

LIVE Highlights will be stored for all past livestream sessions.
On your TikTok App, click the + button to enter the LIVE menu and click Products to open the LIVE Shopping Bag. Click on the Highlight button to retrieve your historical Highlights and repost them as short videos.

5. If I accidentally deleted my LIVE replay, can it be undone?

No, this action cannot be undone.