LIVE Highlights

12/30/2025

Summary

What is the Auto LIVE Highlights feature on TikTok Shop and how does it benefit creators?

Auto LIVE Highlights automatically analyzes and extracts the most engaging moments from creators’ LIVE sessions in real-time, generating shoppable short videos that are auto-posted to their profiles, saving time and boosting GMV.
These short videos can direct viewers back to the ongoing LIVE, increasing organic traffic and reach without extra effort from creators.

Who can access Auto LIVE Highlights and how is it enabled or controlled?

All TikTok Shop creators conducting shoppable LIVEs have access to this feature via the TikTok Shop app, with no special permissions required.
Creators can toggle Auto LIVE Highlights on or off anytime in the app’s LIVE “Highlights” section, applying to all their shoppable LIVEs currently (selective session control may come later).

What are the key usage limits and video posting details for Auto LIVE Highlights?

The system posts highlight videos about 5 minutes after detecting high-potential moments, with a maximum of 3 auto-posted videos per pinned product and up to 20 videos per LIVE room.
Some auto-generated videos may include subtitles, call-to-action arrows, background music, and “CLICK NOW” messages to enhance viewer engagement.

What functionalities and interfaces support managing Auto LIVE Highlights?

Creators access the feature through the TikTok Shop app under the LIVE section by selecting “Products” then “Highlights” to configure settings and enable the toggle.
The LIVE highlight module also provides access to past LIVE recordings and recommended highlights, allowing creators to create additional shoppable videos from previous streams.

What are the future plans or ongoing experiments related to Auto LIVE Highlights?

TikTok is experimenting with different video formats and may introduce a PC interface and selective session highlight generation based on user feedback and adoption.
The product team continuously monitors usage and usability to refine video restrictions and improve the feature’s effectiveness for creators.

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High level overview

Are you looking for a way to easily capture the best moments of your LIVE sessions and leverage those to create and post Shoppable Short Videos to keep generating GMV? Well, look no further! Auto LIVE highlights, now, makes that process completely seamless. Our algorithm, analyzes and extracts the best aspects of your LIVE session (mainly based on sections of your LIVE that is driving engagement, traffic and conversion), in real-time during the LIVE, to generate the most relevant Short Videos, which are then auto posted to your profile. This allows effortless generation of Shoppable Short Video content, from your own LIVEs, thus providing another avenue for GMV generation from your content. Keep reading to learn more!

Feature value proposition

At a high level, the Auto LIVE Highlights functionality gives Creators the ability to

Toggle the functionality on and off at will, giving you complete flexibility to choose when you want to leverage these Auto LIVE Highlights
Have our algorithm automatically analyze the LIVE to extract parts that for make the best Short Videos, saving time and effort for our Creators to have to do this themselves for all of their LIVE sessions.
Have audiences viewing these auto-posted Short Videos navigate directly into the LIVE (if it is still ongoing), thus increasing reach and organic traffic into your LIVE room, with no additional effort on your part.

Access and authorization

All Creators on TikTok Shop creating Shoppable LIVE content will have access to the Auto LIVE Highlights functionality in the TikTok Shop APP interface.

Feature walkthrough

Functionality/Component	UI interface	Key functionalities/capabilities
Enable Auto LIVE highlights		Auto LIVE Highlights can be accessed from your TikTok Shop APP in your LIVE section.Click on "Products" to get navigated to the Product selection popup.From there you can navigate to "Highlights" to configure and set up Auto LIVE HighlightsEnabling Auto LIVE Highlights for the first time When the feature initially launches, there will be a helpful informational section (within Highlights) to inform you of this functionality and encourage you to try it out. When Creators click on this CTA, an informational overlay will highlight the benefits of using Auto LIVE Highlights When enabling the Auto LIVE Highlights toggle for the first time, a Data Privacy popup will inform Creators of their Data Privacy rights and how data for this auto posting functionality will be used. Upon confirmation, the Auto LIVE Highlights functionality will be enabled for all Shoppable LIVEs conducted by the Creator. Toggling Auto LIVE Highlights on/offAt all times in the future, Creators can navigate to the Shoppable "Highlights" section and turn Auto LIVE Highlights on and off, as required.
View your Auto LIVE Highlight Short videos		Once the LIVE Auto-highlight feature is enabled, during your LIVE, in real-time, relevant LIVE highlights will be posted to your profile.These highlights (if the LIVE is still ongoing) will have an indication showing that your LIVE is still in progress to drive viewers to your LIVE. We're currently experimenting with auto-generated video formats. As a result, some videos may include autogenerated subtitles, an arrow pointing to the LIVE button, a 'CLICK NOW' message at the end, and background music.
Inside LIVE Highlight		Also, after you click Turn on, you'll land in the LIVE highlight module, where you can find: LIVE Recordings: these are your past livestreams, including both Shoppable LIVE and regular streams. You can access them here and even create Shoppable Videos from them to help drive traffic. Highlight Recommendations: these show your best-performing post-LIVE highlights. If you don't have any highlights yet, you'll see "You have no highlights yet".
For some users, you may see an Auto-post pop-up!		We are testing out different formats that can best present to you the option to turn on LIVE Highlights. For some creators and sellers, you may see this pop-up when you click on the Shopping Bag icon before going LIVE. Simply choose either "Turn on" to turn on LIVE Highlights, or click "X" to exit out of the pop-up.

Frequently Asked Questions (FAQs)

Do I need any special access or permissions to access Auto LIVE Highlights? Any TikTok Shop Creator performing Shoppable LIVEs will be able to access this functionality without the need for any special access permissions.

What interface (PC/APP) will this functionality be available on? In this phase of the launch, Auto LIVE Highlights will only be available on the APP version but our team will constantly evaluate the need to introduce a PC version, based on user adoption and feedback.

Can I choose specific LIVE sessions for which I want Auto LIVE highlights generated? In this phase of the launch, enabling Auto LIVE Highlights would apply to ALL your Shoppable LIVEs and in a future iteration, we may incorporate the ability to generate Auto LIVE Highlights for select Shoppable LIVE sessions or for Shoppable LIVE sessions meeting certain criteria.

Are there any video restrictions? A few important points regarding the functionality related to Auto LIVE Highlights. These configurational settings are set at the product level and our product team will keep monitoring usage and usability stats for Auto LIVE Highlights to keep on refining them in future iterations.

Average time for video posting after system identifies a high potential highlight: 5 minutes

Maximum number of auto-posted videos per pinned product in LIVE room: 3

Maximum number of auto-posted videos per LIVE room: 20

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