LIVE Room Real-time Diagnosis

10/22/2024

Livestream Operation

Summary

What is the purpose of the LIVE Room Diagnosis feature on TikTok?

  • The LIVE Room Diagnosis feature provides hosts with actionable suggestions to improve their live shopping performance and introduces them to essential engagement tools like LIVE Giveaways and Ads.

How can hosts access and utilize the LIVE Room Diagnosis on TikTok App and LIVE Manager?

  • On the TikTok App, hosts receive real-time suggestions during a LIVE event via a module at the top of the LIVE Shopping bag, directing them to the LIVE Diagnosis detail page.
  • In LIVE Manager, hosts click the graph icon to access LIVE Diagnosis and receive real-time optimization suggestions during their event.

What specific issues does the LIVE Room Diagnosis identify, and what solutions does it offer?

  • It identifies issues like low room entry rate, low product clicks, and low views.
  • Solutions include pinning products, setting up billboards, launching giveaways, and implementing paid Ads to enhance engagement and traffic.

Introducing LIVE Room Diagnosis

We're excited to launch LIVE Room Diagnosis for all hosts streaming on the TikTok App and LIVE Manager. This feature empowers hosts to improve their LIVE performance with actionable suggestions and helps them quickly get acquainted with essential LIVE toolkits and relevant metrics.

Benefits of using LIVE Room Diagnosis

  • Creators and sellers of all levels need real-time feedback on how to improve their live shopping performance with actionable recommendations. LIVE Diagnosis serves as the training wheels these creators need to learn how to host live shopping sessions and build up confidence.
  • This feature will provide hosts with immediate insights on how to enhance each live shopping session. Over time, it will also introduce them to engagement-driving features like LIVE Giveaways and Ads, which will become essential components of their live shopping toolkit.

How to use LIVE Room Diagnosis

1) TikTok App

StepsKey Features & DescriptionScreenshot

Step 1

Entrance to LIVE Diagnosis
  • During the LIVE event, there will be a real-time suggestion module displayed at the top of host's LIVE Shopping bag, automatically triggered by algorithm detection.
  • Hosts will receive suggestions on how LIVE session's performance can be optimized.
If the host clicks the ">" button from LIVE Shopping Bag, they will be directed to "LIVE Diagnosis" detail page. 		imageimage

Step 2

LIVE Room Issue Diagnosis
  • 3 different issue diagnoses will be displayed:
    • Enter Room Rate Low - "Low LIVE room entry rate: 1.0%"
    • Click Through Rate Low - "Low product clicks: 5"
    • Views Low - "Low views: 456"
imageimageimage

Step 3

Recommended 4 different solutions:Pin ProductBased on the recent 10 minutes of product impressions and CTR, hosts will receive recommendations to pin a product that users will mostly like to engage with. Click 'Pin' from Diagnosis and pinned item will be changed.imageimage
BillboardHosts will receive recommendations to setup Billboard, and when entered the Billboard setup page, there will be "recommended" tag displayed to the Billboard template that was commonly used in previous LIVE sessionsimageimage
GiveawayIf there are giveaways set up for the creator to deploy, the creator will be prompted to launch a giveaway. If there aren't giveaways set up, the creator will be led to create a LIVE giveawayimageimage
AdsHosts will be encouraged to implement paid Ads (LIVE Promote) to drive additional traffic to their LIVE roomsimageimage

Step 4

Suggestions finishedIf there is no issue with traffic diagnosed at the time, the suggestion will disappear.image

2) LIVE Manager

Click here for detailed LIVE Manager guidance
StepsKey Features & DescriptionScreenshot

Step 1

Entrance to LIVE diagnosis Click the graph icon in LIVE Manager to access LIVE Diagnosis.image

Step 2

During your event, in the LIVE diagnosis tab, you’ll receive suggestions on how you can optimize your session’s performance in real-time. For example, if a drop in traffic to your event is detected, you’ll receive an alert and actionable steps to take to improve your performanceimage

Step 3

SuggestionsPin ProductBased on the recent 10 minutes of product impressions and CTR, comprehensively determine the product recommendation pin that users engage with the mostCan click the 'Pin' button on specific item based on recommendation image
GiveawayLive giveaways allows you to offer free products to your viewers to drive engagement in the livestream.On the left panel, navigate to the LIVE Giveway panel and press the plus button to add products to the giveaway. image
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