Experienced LIVE Partner Iterations
01/07/2026
Summary
What are the key benefits of the new TikTok Shop update for sellers regarding creator collaborations?
- Sellers gain more exposure through new high-traffic entry points on the Creator EC Center, increasing chances to connect with potential collaborators.
- Only Silver-tier+ creators (30-day LIVE GMV ≥ $1k) can send formal collaboration requests, improving lead quality and conversion rates.
How does the update change creator collaboration eligibility and lead management for sellers?
- Silver-tier+ creators can submit formal collaboration requests appearing in the seller’s TTSPC Leads Pool; lower-tier creators can only chat via IM, which sellers must manually mark as leads to track.
- Sellers can now filter leads by creator tier, follower count, and lead source, and mark/unmark IM conversations as leads to better prioritize and organize opportunities.
What are the essential steps sellers should follow to manage leads effectively using the upgraded TTSPC tools?
- Use the "Add to leads" button in TTSPC IM to mark informal chats as leads, which then appear in the Leads Pool with basic info but no licensed data.
- Regularly check the Leads Pool filters (creator level, follower count, lead source) to focus on high-potential collaborators and act quickly since creator data authorization expires after 7 days.
What implications does this update have for sellers aiming to maximize collaboration success on TikTok Shop?
- Sellers can now connect more efficiently with qualified creators, reducing time spent on low-quality inquiries and improving conversion chances.
- Prompt follow-up is critical due to the 7-day expiration on creator data authorization for formal requests, emphasizing timely lead management.
Introduction
Launched on December 8, 2025 for U.S. L2L and CB creator service partner, this update boosts your exposure to creators and improves lead quality. Key changes include new high-traffic entry points on the Creator EC Center, Silver-tier+ creator eligibility for collaboration requests, and upgraded lead management tools in TTSPC, helping you connect with more qualified creators and convert leads faster.What Are the Benefits?
- Get more creator exposure: New high-traffic entrypoints on the EC Center let you reach more potential creator collaborators.
- Receive higher-quality leads: Only Silver-tier+ creators (30-day LIVE GMV ≥ $1k) can submit formal collaboration requests, reducing low-quality inquiries and improving conversion chances.
- Manage leads more efficiently: New filters (creator tier, follower size) and the ability to mark IM conversations as leads let you prioritize, track, and organize opportunities easily, saving time on follow-ups.
Step by Step Guide
New EC Center Exposure (No Action Needed)
- The "Top LIVE Partner" feature is now added as a VIP benefit for Silver-tier+ creators on the EC Center. This gives your profile new high-traffic entrypoints, where eligible creators can directly find and connect with you.
Creator Collaboration Eligibility (No Action Needed)
- Eligible Creators (Silver-tier+): Can send formal "Request to Collaborate" submissions, which will appear in your TTSPC Leads Pool.
- Ineligible Creators (Bronze-tier/Non-tiered): Cannot send formal requests. Instead, they’ll see a message explaining the eligibility requirement and an option to chat with you via IM. These conversations won’t appear in your Leads Pool unless you mark them as leads (see next step).
Request submission result page (above Silver) | |
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Request submission result page (Below Silver) |
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Use Upgraded Lead Management Tools in TTSPC
Mark IM as Leads
- When chatting with a creator via TTSPC IM, go to their profile.
- Click "Add to leads" (changes to "Remove from leads" once marked) to add them to your Leads Pool.
- Leads marked from IM will show basic info (name, request time, status) but no licensed data. Unmarking a lead will send you a notification that it’s removed from the pool.
- Provide filter for "leads"
Manage Your Leads Pool
- Path: Log in to TTSPC > Seller Management > Seller leads pool
- New filters:
- Creator level: Multi-select tiers (Bronze, Silver, Gold, Platinum, Ruby, Emerald, Sapphire, Diamond) to focus on specific creator levels. Tier data refreshes on the 2nd day of each month.
- Follower count: Select predefined ranges (0–10K, 10K–100K, 100K–1M, 1M–10M, 10M+) or manually enter values. Data refreshes daily.
- Lead Source: See if a lead comes from "Collaboration request" (formal submission) or "Instant message" (marked by you).
