LIVE Giveaway

02/12/2026

Livestream Operation

Summary

One-line takeaway: LIVE Giveaway boosts engagement; creators can self-fund if PSS ≥ 3.
Core Value/Change: ① Seller-funded or self-created giveaways ② boosts comments, watch time, followers ③ winners auto-selected by system
Thresholds & Requirements: ① PSS 3+ required for own giveaways ② creators handle fulfillment for self-created giveaways ③ seller-funded needs allocated inventory
Actionable Steps: ① set up in Creator Center or LIVE Manager ② choose prize, winners, participation, timer, disclosure ③ Publish before or during LIVE
Immediate next action: Message sellers for inventory at least three days early.

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Overview of LIVE Giveaway created by Creators

LIVE Giveaway is a sweepstake you can run during your LIVE session to improve engagement and viewership. It's a great way to energize your LIVE room and attract more audience interaction.

LIVE Giveaways can be:

Set up by sellers: Sellers provide the prizes, manage the shipment, and winners are automatically selected by the system.
Set up by yourself: If your Product Selection Score (PSS) is 3 or higher, you can create your own giveaways. In this case, you'll be responsible for sourcing the products and managing shipment to the winners.

Benefits of LIVE Giveaway

Sparks more comments and reactions
Keeps viewers watching till the end
Helps you grow your followers faster

Set Up LIVE Giveaway before LIVE session in app

Step 1. Log into Creator Center and go to LIVE, as if you're preparing to go live. Before starting your LIVE session, you'll see several setup tools. One of them is LIVE Giveaway. Click on it.
Step 2. If you've previously set up any Giveaways, you'll see them in the bottom half of the screen. Click Create new to set up a new one.
Step 3. You'll now have two options: Your own choice – Use your own sourced product (available only if your PSS ≥ 3). From item list – Choose from eligible products provided to you by sellers. Let's start with From item list.
Step 3a. Click + Select item. If there are seller-funded LIVE Giveaways available, they'll appear under Partnerships. The setup process for these is the same as creating your own Giveaway, so we'll demonstrate using Your own choice next.Now, go back to the previous screen.
Step 4. To create your own LIVE Giveaway, click Your own choice.
Step 5. Since you are creating your own LIVE Giveaway, put in what the Prize is. Note if you are using a seller-funded LIVE Giveaway, you do not have the option to type in a Prize. Then select Number of winners, choose how to participate, countdown timer, and any disclosure needed. Once you are ready, click Save. Let's go into "How to participate".
Step 5a. There are three participation options for LIVE Giveaways: Follow me - viewers must be or become your followers.Comment - require viewers to comment specific words or phrases during the Giveaway period.Minimum watch time - require viewers to start a timer during the Giveaway. The minimum watch time can be customized; however, watch time must be set to be less than the Countdown timeframe in the previous screenshot. Also note that viewers can start the watch time timer during LIVE, leave the session, and as long as the viewer comes back before the watch timer goes to 00:00, they're eligible to participate in the Giveaway.You can select up to two participation types. If you want everyone to be eligible, simply uncheck and click Confirm.
Step 6. To launch LIVE Giveaway, simply go LIVE, go to your LIVE Giveaway tab, select the LIVE Giveaway you want to publish, and hit Publish. Note: you can also set LIVE Giveaway during LIVE. The process is the same. But we recommend setting it up beforehand, so you can focus on engaging your audience while live.

Set Up LIVE Giveaway before LIVE session in LIVE Manager

Step 1. Log into LIVE Manager. Click on Giveaway and then Add Giveaway.
Step 2. If you've previously set up any Giveaways, you'll see them in the top half of the screen. Click Create new giveaway to set up a new one.
Step 3. You'll now have two options: Your own choice – Use your own sourced product (available only if your PSS ≥ 3). From item list – Choose from eligible products provided to you by sellers. Let's start with From item list.
Step 3a. Click + Select item. If there are seller-funded LIVE Giveaways available, they'll appear under Partnership items. The setup process for these is the same as creating your own Giveaway, so we'll demonstrate using Your own choice next.Now, go back to the previous screen.
Step 4. If you want to create your own LIVE Giveaway, click on Your own choice. Since you are creating your own LIVE Giveaway, put in what the Prize is. Note if you are using a seller-funded LIVE Giveaway, you do not have the option to type in a Prize. Then select Number of winners, choose how to participate, countdown timer, and any disclosure needed. Once you are ready, click Finish. Let's go into How to participate.
Step 5. There are three participation options for LIVE Giveaways: Follow me - viewers must be or become your followers.Comment - require viewers to comment specific words or phrases during the Giveaway period.Minimum watch time - require viewers to start a timer during the Giveaway. The minimum watch time can be customized; however, watch time must be set to be less than the Countdown timeframe in the previous screenshot. Also note that viewers can start the watch time timer during LIVE, leave the session, and as long as the viewer comes back before the watch timer goes to 00:00, they're eligible to participate in the Giveaway.You can select up to two participation types. If you want everyone to be eligible, simply uncheck and click Confirm.
Step 6. To launch LIVE Giveaway, simply go LIVE, go to your LIVE Giveaway tab, select the LIVE Giveaway you want to publish, and hit Publish. Note: you can also set LIVE Giveaway during LIVE. The process is the same. But we recommend setting it up beforehand, so you can focus on engaging your audience while live.

Engage with your Seller to procure giveaways

In order to run Seller-funded giveaways, you will need to have product inventory allocated to you by the Seller. Refer to the section below on how to do that from TikTok Shop Creator Center and related best practices

Steps to message Sellers

Step 1. Navigate to the "Inbox" navigation button in your TikTok App
Step 2. Within your Inbox, select "TikTok Shop" navigation link to filter for TikTok Shop specific messages
Step 3. Within the TikTok Shop Message window, select "Collab invites" to filter for collaboration plan messages with Sellers you are working with
Step 4. Select the Seller chat to send them a message to ask for LIVE giveaway inventory. You can filter by Collab status, if convenient.
Optional step. If you are working with your CAP Agency to discuss Giveaway item procurement, continue to do so through existing communication channels with your Agency

General guidance

As you begin using Giveaways for your LIVEs, refer to these general best practice guidelines. Over time, personalize and optimize the process in collaboration with your sellers.

Procure inventory early - Reach out to your seller in advance, ideally three or more working days before your giveaway inventory lapses, so to allow enough time for them to allocate the required stock.
Demonstrate giveaway impact - Use your analytics to highlight the incremental impressions and engagement driven by your giveaways. This helps build a strong case for timely inventory replenishment.
Specify the exact product - Clearly communicate the quantity and exact product SKU (color, size etc) that you need for your giveaways
Is there a minimum requirement to receive the option to create your own LIVE Giveaway?

Yes, the minimum threshold is a PPS of 3 or higher.

Who is responsible for fulfillment?

For Giveaways created and managed directly by creators, the creators are solely responsible for fulfilling them. It is important to understand that giveaways establish a significant level of trust between the creator and the viewer. If this trust is breached, TikTok Shop reserves the right to remove the creator's access to LIVE Giveaways.

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