Overview of LIVE Giveaway

LIVE Giveaway allows you to run prize giveaways in collaboration with sellers during a TikTok Shop LIVE session. Sellers provide the prizes and manage shipments for these giveaways, and winners are auto-generated by the system.

Benefits of LIVE Giveaway

LIVE Giveaway can help you:
Increase LIVE engagement and views by providing exclusive prizes, comment tasks, and countdownsGrow LIVE participation and sales by attracting the attention of existing and new audiences in your LIVE

Who can use LIVE Giveaway

• Sellers with an official TikTok Shop account
• Sellers with a TikTok Shop Marketing account
• Creators

How to Use LIVE Giveaway

Step1 : How to add gift to LIVE giveaway

• Seller center > Marketing > Promotions > LIVE giveaway

• Select "Add item" and quantity that are available for LIVE giveaway

• After clicking "Publish", then go to TikTok app or streamer desktop to finish the LIVE giveaway set up.

Note: You need to contact and establish a prize collaboration before you can use LIVE Giveaway

On the TikTok App

Creator notification of Live Giveaway seller collaboration

You can see notifications for LIVE Giveaway product collaborations with sellers in your TikTok Shop inbox.
When you click on a notification, you will be taken to the Live Giveaway page, where you will see a red dot next to the item tab that contains items available to use in a LIVE Giveaway.

Create a LIVE Giveaway

You can create a LIVE Giveaway with eligible products from sellers before or during a LIVE.
Before a LIVEDuring a LIVESet up a LIVE Giveaway before you film a LIVE by clicking on LIVE Giveaway on the TikTok Shop page in the app.
Create a LIVE Giveaway during a LIVE by going to the LIVE Shopping menu and clicking on the LIVE Giveaway tab.
Step 1: On the LIVE Giveaway page, click on the Create New button to create a new LIVE Giveaway.
Step 2: Select prizes for your LIVE Giveaway. On the Create new screen, click Select Item to see available items for prizes. Click on the button next to the item to add the item to your giveaway.
Step 3: Select the number of winners for your LIVE Giveaway and the prize quantity each winner will receive.
Step 4: Select the user requirement for participation in the LIVE Giveaway. By selecting Comment, users will be required to leave a comment on your LIVE to be eligible to win.
This encourages users to post a comment and fosters engagement, which can help increase the visibility of your LIVE and attract more traffic.
If you select None, all users watching your LIVE when the giveaway winners are determined will be eligible to win.
Step 5: Select when you want your LIVE Giveaway to begin in Countdown. You can choose 5, 10 or 15 minutes from the start of your LIVE.
Note:

1. If required for entry into the LIVE Giveaway, comments must comply with the TikTok Shop Community Guidelines (LINK). Comments that do not meet these requirements will be rejected.

Manage an existing LIVE Giveaway

You can edit or delete an existing LIVE Giveaway by clicking on it in the Giveaway tab:

Launch a LIVE Giveaway

To launch a LIVE Giveaway during your LIVE, go to the LIVE Giveaway page and select the Giveaway tab to see all available giveaways.
Select the LIVE Giveaway that you want to use and click Publish. Review the details and click Confirm to launch your giveaway.
Note：Only one LIVE Giveaway can be launched at a time. If the host would like to launch another giveaway, they must wait until the active countdown ends.Once a LIVE Giveaway has ended, you can track the delivery status of prizes sent to winners on the LIVE Giveaway Detail page.

On LIVE Manager

Notification of Live Giveaway prize collaboration from sellers

You can see notifications for LIVE Giveaway product collaborations with sellers in Notifications on the top navigation menu of LIVE Manager.

Create a LIVE Giveaway

You can create a LIVE Giveaway with products from your shop before or during a LIVE.
Before a LIVE:To create a LIVE Giveaway before a LIVE on the TikTok Shop LIVE Manager, go to LIVE Giveaway on the left menu bar under Livestreams and click Create new giveaways.
During a LIVE:To create a LIVE Giveaway during a LIVE on the TikTok Shop LIVE Manager, go to Livestream Panel on the left menu bar under Livestreams and click LIVE Giveaway.Step 1: Select giveaway prizesYou can see the full list of available products for a LIVE Giveaway on the Items tab of the LIVE Giveaway menu.

• Click Add Item to choose an item to use in a new LIVE Giveaway.
• For each item, select any available item options (e.g., product size) and specify the product quantity to provide in the LIVE Giveaway.

When you're ready to add the item, click Confirm.
Step 2: Setup a new LIVE Giveaway

• Enter the number of winners for the LIVE Giveaway.
• Select the rules for entry:
  • Define giveaway requirements:
    1. Set the number of giveaway items that will be available during your LIVE and the limit per user.
    2. Specify if a comment is required for entry using the Comment toggle. If no comment is required, select None.
    3. If a comment is required, provide the text participants need to use to enter the giveaway.

Select when you want your LIVE Giveaway to begin in the Countdown drop-down. You can choose 5, 10 or 15 minutes from the start of your LIVE.
Note:

1. If required for entry into the LIVE Giveaway, comments must comply with the TikTok Shop Community Guidelines (LINK). Comments that do not meet these requirements will be rejected.

Manage the LIVE Giveaway

1. Edit: Click to open the LIVE Giveaway and adjust the details as needed.
2. Delete: Delete the LIVE Giveaway.

Launch a LIVE Giveaway

Select a LIVE Giveaway from the Livestream Panel menu on the left-hand menu under Livestreams.
Confirm the details for the giveaway and click Publish to launch.
Note：Only one LIVE Giveaway can be launched at a time. If the host would like to launch another giveaway, they must wait for the active countdown to end.After a LIVE Giveaway ends, you can track the status of all your finished giveaways on the LIVE Giveaway page, found under Livestreams in the left menu bar. Click on a finished giveaway to see the list of winners and the prize shipment status.
If prizes for a giveaway have not been shipped within 24 hours, you should contact the seller and remind them to ship the prizes before the 48-hour deadline.

Fulfillment of LIVE Giveaway Prizes

Winners of a LIVE Giveaway will be notified that they've won in three ways:
Pop-upInbox notificationPush notificationStep 1: Provide shipping informationTo receive prizes, winners must submit their shipping information by clicking on the Share Address button in one of the notifications.
Note：

• Winners must provide their shipping information and submit it within 48 hours of the end of the LIVE Giveaway or the prize will be forfeited.
• The seller providing the prize will cover shipping costs to the winner.

Step 2: Track shipment statusWinners can track the shipment status of their giveaway prizes by clicking on Your Orders on their TikTok profile page.
On the Your Orders page, winners can scroll through the top menu and click on Giveaway Items to see all the giveaway prizes they've won and their shipment status.

FAQs

1. Who can see and participate in my LIVE Giveaway?

LIVE Giveaways hosted by U.S. TikTok Shop creators are only viewable by U.S. TikTok users with the latest version of the app.

2. Can I use emojis as part of the comment required to enter a LIVE Giveaway?

No, emojis are not currently supported for comments required for entry.

3. How many times can I launch a LIVE Giveaway during my LIVE?

You can launch multiple giveaways during a LIVE, but only one can be active at a time. You must wait for a LIVE Giveaway to end before launching a new one.