Creator Exclusive Price

10/29/2025

Livestream Content

Summary

What is the Creator Exclusive Price feature on TikTok Shop and how does it benefit creators during LIVE streams?

It allows creators to promote discounted, price-advantaged products during LIVE sessions, increasing appeal and commission potential by offering exclusive deals not widely available.
Open to all creators, it helps even newcomers collaborate with sellers and boost earnings by showcasing unique, limited-quantity discounts.

How can creators identify and add Creator Exclusive Price products to their LIVE streams using TikTok Shop’s tools?

In LIVE Manager (PC) or app, navigate to Products > Showcase Products or Recommendations; look for a pink "Exclusive price" label under the Price column indicating discounted items with purchase limits.
Click on the product for details like time left on the exclusive price and purchase limits, then add the product and pin it during the LIVE to highlight the deal.

What important details should creators be aware of regarding the exclusive price limits and duration?

Exclusive price products have a set limit on quantity available at the discounted price (e.g., "10 limit"), and the promotion duration is displayed, showing hours left if under 24 hours.
Some products may share purchase limits across buyers, noted as "Shared purchase limit," and occasionally original prices may not display due to seller setup issues.

What are the key steps for creators to effectively use Creator Exclusive Price products in their LIVE streams?

Identify eligible products with the "Exclusive price" tag in the product selection interface.
Add these products before going live and remember to pin the exclusive price product during the LIVE to maximize visibility and conversions.

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Creator Exclusive Price provides a simple, visible way that allows you to promote price-advantaged products during your LIVEs. Exclusive Price promotion needs to be initiated by sellers. Please click to learn about seller's experience.

Key benefits

More products to promote, more opportunities to earn

Get access to a wide range of discounted products to showcase during your LIVE, making it easier to find items that resonate with your audience and increase your commission potential.

Stand out with exclusive deals

Use Creator Exclusive Price products to offer your viewers compelling discounts that aren't widely available, adding urgency and boosting your LIVE conversion rates.

Designed for everyone

You don't need to be a top-tier Creator to participate. Creator Exclusive Price promotions are open to every creator, giving you a better chance to collaborate with sellers and grow your earnings, even if you're just getting started.

For LIVE Manager (PC):

Step 1. Click on Products pre-LIVE
Step 2. Go either to Showcase Products or Recommendations. If you see under the Price column a pink callout that says "Exclusive price", that product is created as a Creator Exclusive Price product. One important note is you will also see a limit to how many these products are designed as exclusive priced items. In this screenshot, it says "10 limit". This means there are 10 of these products that are designed to be at this price of $72, instead of the original $120.
Step 3. Hovering over the "i" icon will show you more information. Here are a few different scenarios you may encounter as you look at more details. You will see how long until the exclusive price lasts. If it's less than 24 hours, it'll show you the hours left. Very importantly, if the exclusive price was set up in a way where the purchase limit is being shared, it'll specify with Shared purchase limit. In very rare cases, you may not see an original price. This is due to the seller's pricing set up being faulty. In this instance, your livestreamers will only see this price of $72.
Step 4. Once you are ready to add your products, click on Add products.
Step 5. After you start your LIVE, don't forget to pin your exclusive price product.

For app:

Step 1. Navigate to Products
Step 2. Go either to Showcase Products or Recommendations. If you see under the Price column a pink callout that says "Exclusive price", that product is created as a Creator Exclusive Price product. Similar to LIVE Manager on PC, you will see a limit to how many of these products are designed as exclusive priced items. In this screenshot, it says "20 limit". This means there are 20 of these products that are designed to be at this price of $24.60.
Step 3. Clicking into Exclusive price will show you more information. For instance, it'll show you that this exclusive price will end in 2 days. If it's less than 24 hours, it'll show you the hours left. Very importantly, if the exclusive price was set up in a way where the purchase limit is being shared, it'll specify with Shared purchase limit.
Step 4. Once you are ready, add your products and complete this step.
Step 5. After you start your LIVE, don't forget to pin your exclusive price product.