About Connector Apps
06/03/2025
Summary
What are connector apps and how do they benefit sellers on TikTok Shop?
- Connector apps link eCommerce stores like Shopify to TikTok Shop, syncing products, orders, and inventory for streamlined management.
- They simplify setup, allowing sellers to manage everything from their store's admin, reaching new audiences faster.
What are the differences between TikTok-built connectors and advanced connectors?
- TikTok-built connectors are free, easy to set up, and ideal for small shops or first-time sellers with basic syncing needs.
- Advanced connectors offer enhanced features like custom returns and multi-store management, suitable for growing brands and complex operations.
How can sellers get started with connector apps on TikTok Shop?
- Browse the TikTok Shop App Store, select a compatible connector app, install it, and authorize the setup.
- Import product reviews and connect with creators using affiliate apps to boost sales and content.
Can sellers switch between different types of connector apps, and are multiple apps usable simultaneously?
- Sellers can switch between TikTok-built and advanced connectors by deauthorizing the current app and authorizing a new one.
- Multiple apps can be used together, provided they don't overlap in functionality, enhancing syncing, reviews, and collaborations.
Connector apps overview
Connector apps help you link your existing eCommerce store—such as Shopify, WooCommerce, Etsy, or Wix—to TikTok Shop. They eliminate the need for manual setup by syncing your products, orders, inventory, and more, so you can manage everything right from your store's admin. It's a faster, easier way to start selling to new audiences.There are two types of connector apps to fit your needs:
- TikTok-built connectors: Free, easy to set up, and great for getting started with basic syncing.
- Advanced connectors: Built by trusted developers, these offer enhanced syncing and premium features like hands-on support, custom return integrations, multi-store management, and marketing tools. Subscription fees may apply, and free trials are available.
What's the difference?
Features | TikTok-Built Connectors | Advanced Connectors | ||
Examples | TikTok for Shopify | Shoppedance | AfterShip | Silk |
Price | Free | Starts at $18/month, 14-day free trial | Starts at $32/month, 7-day free trial | Starts at $19/month, 3-month free trial |
Onboarding support | Self-serve setup with guides | 1:1 onboarding and guides | Self-serve setup with guides and free demo | Self-serve setup with guides |
Customer service | Ticket support | Live chat + 24/7 customer support | Live chat + 24/7 customer support | Email + ticket support |
Product sync capabilities | Fixed syncing, real-time updates, product-level mapping | Flexible product syncing, real-time updates, product and SKU-level mapping, import customization | Flexible syncing, real-time updates, product-level mapping, import customization | Flexible syncing, real-time updates, product-level mapping, import customization |
Listing optimizations | Bulk editing, product review syncing | Bulk editing, product review syncing, multi-product and variant bundling, content customization | Bulk editing, product review syncing, content customization | Bulk editing, product review syncing, content customization |
Order management | Standard order sync, fulfillment, and cancellation | Customer order IDs, split orders, partial fulfillment, edit order details | Standard order sync, fulfillment, and cancellation | Customer order IDs, split orders, partial fulfillment, edit order details |
Overselling protection | ❌ | ✅ | ✅ | ✅ |
Multi-warehouse support | < 10 locations | ✅ | ✅ | ✅ |
Multi-TikTok shop management | ❌ | ✅ | ✅ | ✅ |
Customized returns | ❌ | ✅ (with Loop, Happy Returns, etc.) | ✅ (with Loop, Happy Returns, etc.) | ✅ (with Loop, Happy Returns, etc.) |
CRM tools | ✅ | ✅ | ✅ | ✅ |
Affiliate management | ✅ | ✅ (Add on available) | Coming soon | ✅ (Add on available) |
Platform compatibility | Shopify, WooCommerce, Salesforce | Shopify, Amazon, Wix, Squarespace | Shopify, Salesforce, BigCommerce, Magento, WooCommerce, Wix, PrestaShop | Shopify, BigCommerce, Adobe Commerce, Amazon, Etsy |
Which connector is right for you?
- TikTok-built connectors are a great fit if you’re looking for a fast, streamlined setup and a no-cost way to sync core product details. Ideal for sellers focused on simplicity and speed.
- Advanced connectors are ideal for sellers with complex needs—like managing high volumes of SKUs or orders, selling across multiple platforms, or needing greater flexibility. These apps often offer enhanced features such as custom returns, product review syncing, and hands-on support.
How to get started
- Browse connector apps in the TikTok Shop App Store and choose one compatible with your ecommerce platform.
- Click Install, enter the required information, and click Confirm.
- Review the authorization details and click Authorize to complete setup.
💡 What's next?
- Import your product reviews: Build trust and boost conversions by displaying reviews from your platform like Shopify directly on your TikTok Shop product pages. Use product review apps like Judge.me and Yotpo to increase your review count.
- Find creators that fit your brand: Access exclusive lists and scale your outreach to connect with more creators, faster. Drive more content and sales with affiliate apps like Reacher, Social Snowball, and Influx.
- Scale your customer support: Manage messages, orders, and issues all in one place. Improve your response time and satisfaction with customer service apps like Zendesk and Gorgias.
Frequently asked questions
Q: Can I switch between a TikTok-built connector and an advanced connector (or vice versa)?A: Yes, you can switch at any time. To migrate, follow these instructions: turn on Holiday Mode, deauthorize your current connector, and then authorize the new connector app.
Q: Can I use more than one app at the same time?
A: Yes! Many apps are designed to work together - for example, using a connector app for syncing, a review app for importing reviews, and an affiliate app for creator collaborations. Just avoid overlapping apps that do the exact same task (like two active connector apps).
Q: How do I know which app is right for me?
A: Each app listing includes descriptions, key features, pricing, and support info. You can filter or search by category (e.g., connectors, CRM, shipping) to find the best fit for your needs.
Q: Are the apps free?
A: Some apps are free (such as TikTok-built connectors), while others may offer free trials or charge a monthly fee depending on the features and support level.
Available connector apps

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