Free Shipping Benefit

With a $30 shop level free shipping setup, sellers can enjoy the following benefits:

• Enhance product visibility on ShopTab and short videos
  • Improve product exposure on the ShopTab recommendation page, search result page, Short Video "For You" page, ensuring your offerings stand out to potential shoppers
• Gain access to campaigns and platform promotions featuring free shipping
  • Qualifications to register campaigns that highlight your products and promotions, enhancing visibility and driving sales.
• Your products will be featured in creator broadcasts and included in a curated product pool
  • Enjoy a dedicated free shipping badge in live streams, helping your products stand out during broadcasts
  • Increase your exposure by gaining more visibility with free shipping products, making them more appealing to creators and influencers
• Receive a free shipping badge and gain eligibility for inclusion in the free shipping channel
  • Shoppers have the option to filter products based on free shipping settings, which can enhance visibility and boost shopper engagement
  • Showcase your products in the free shipping tab on the search results page, drawing the attention of budget-conscious shoppers
  • Stand out with a free shipping badge showing shoppers that your products offer extra value and convenience with free shipping

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Check out our videos on setting up Free Shipping

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Customer Side Exposure Examples

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Why Offer Free Shipping?

Free shipping is a highly effective strategy for driving sales on TikTok Shop. It helps sellers enhance performance across key metrics and improve overall shop competitiveness. It potentially increases product exposure across Short Videos, Shop Mall etc.
Shops with free shipping compared to no free shipping:

* Estimated uplift based on platform-wide averages. Actual impact may vary depending on each shop.

By offering free shipping, sellers can:

• Increase product visibility with a “Free Shipping” tag
• Improve conversion rates
• Drive higher average order value (AOV)
• Encourage repeat purchases and loyal customers

In TikTok Shop, you have five ways to set up free shipping：

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Five Ways Sellers Can Set Up Free Shipping

Set a Shop-Wide Free Shipping Threshold

Encourage larger orders by offering free shipping when the order value exceeds a certain amount (e.g., $35).

✅ Best for: Driving higher AOV and simplifying setup

How to Set It Up:

1. Go to Seller Center > Home bar on the left > Orders > Free Shipping > Set up

2. Move the circle on shipping threshold bar to set the threshold amount > Save

🎯 Tip for AMs: Recommend thresholds based on the seller’s average order value. Encourage sellers to test different values (e.g., $29 vs. $39) to find optimal uplift.

3. An example of setting the shop level free shipping threshold at $30.

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Create Free Shipping for Specific Products

Give best selling products more visibility and conversion boost by tagging them with Free Shipping.

✅ Best for: Hero products, high-conversion SKUs, clearance sales

🎯 Tip for AMs: Identify the seller’s top-converting or trending products (see product list provided link) and suggest applying free shipping to these.

How to Set It Up:

1. Go to Seller Center > Home bar on the left > Orders > Free Shipping > Scroll down and click Targeted Free Shipping Promotion > click Create

2. Fill in Basic information > select specific products to set free shipping > click Agree & Publish

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Set Automated Order Combination: Free Shipping for Subsequent Orders

Let buyers enjoy free shipping on follow-up purchases made within a short window, regardless of whether the 1st order is free shipping or not, helping to increase repeat orders.

✅ Best for: Brands with high purchase frequency or impulse buys

How to Set It Up:

1. Go to Seller Center > Home bar on the left > Fulfillment > Click Automated Order Combination > Deactivated

2. Select Order Combination Method > click OK

🎯 Tip for AMs: Recommend this to sellers who already see frequent repeat orders or operate in beauty, accessories, or CPG categories.
Learn more about automated order combinations: Learn How to Boost Sales | TikTok Shop Academy | United States

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Shipping Template Settings for $0 Shipping Fee (Free Shipping)

If you set "Seller Shipping" as the preferred logistics service, you need to complete the shipping fees template before uploading products, otherwise, there will be a reminder when uploading the product.

✅ Best for:

How to Set It Up:

• Select from a wider range of carriers
• Monitor your shipping performance in real-time
• You will need to update the tracking numbers manually

1. Go to Seller Center > Orders > Logistics > Shipping > Shipping Templates

2. Click Create New Template (or modify an existing one) - > Fill in the required fields:
   • Template Name: Customize the name for easy identification;
   • Shipping From: Select the warehouse location;
   • Rate model: Weight-based or Quantity-based;
   • Create details for shipping methods: Standard Shipping, Express Shipping and Free Economy
   • In each shipping method, edit the Delivery region, Address type and Flat Rate. Unassigned areas will be marked as undeliverable;
   • Flat Rate: Set rates for Standard and Express shipping

3. Click Submit - > save the shipping template

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Enroll a product into Fulfilled by TikTok (FBT)

Fulfilled by TikTok (FBT) is the fulfillment solution that simplifies shipping and drives more sales with free 3-day shipping. Offer customers free shipping on all FBT orders. Simply send your products to us and let TikTok handle everything from storing inventory to picking and packing orders.

✅ Best for sellers who want fast delivery, lower shipping cost, and higher conversion. TikTok handles storage, packing, and shipping—so you can focus on selling.

How to Set It Up:

1. Go to Seller Center > Fulfilled by TikTok > Get Started / Join Waitlist , then

2. Create Goods via FBT Merchant Portal > Goods

• Click 'create goods'

• Select matched products & sku

• Add goods information

3. Create Inbound order via FBT Merchant Portal > Inbound > Inbound Orders > Create inbound order

• Click 'create inbound order'

• Select goods to be sent

• Manage cartons

• Confirm shippment

• Print documents

• Add tracking