In June 2025, TikTok Shop released a completely redesigned Manage Products page in Seller Center. This feature guide aims to walk you through key highlights of this new Manage Products page.

Key benefits

• Improve seller experience: A more intuitive Manage Product layout that was grounded in seller feedback and testing
• Spot violations instantly: Violations are now prominently marked with a red dot, with clear explanations provided. This makes it easier for sellers to identify and address issues promptly.
• Monitor product performance: GMV, units sold, and product views are now displayed directly in Manage Products page, giving sellers quick access to performance insights without leaving the page
• Drive growth with smarter task cards: Task cards are powered by in-house data and algorithms and can help improve GMV when sellers complete the suggested actions

How it works

Step 1: Log into Seller Center and click on Manage products. You will land on the new Manage Products page.

Step 2: Check out recommended tasks for you that will help you drive GMV.

Step 3: Understanding each tab

• Live: These products are active on the platform. Within the tab LIVE, you can also quickly identify products that need to be restocked.
• Reviewing: When you submit a new product listing or update a product listing, products will sit in the Reviewing stage while TikTok Shop verifies your product information
• Needs attention: When products need to be reviewed due to violations or otherwise, products will be listed here. There will also be a red dot next to "Needs attention" to signal to you that there are new products that need to be reviewed.
  • Suspended by platform: These products are currently suspended and will remain so until further action is taken by you.
  • Frozen by platform: These products are no longer active and cannot be edited. Products on this list are not available for sale.
  • Rejected: These are products that have been rejected by TikTok, either as newly submitted product or as edits to existing products. If the rejection is on an edited product, the original version will remain live.
• Deactivated: These products are deactivated by you proactively.

Step 4: Understand product information

• Performance: Review your product's performance trailing 28 days. You'll see the number of products sold, number of views, and total sales. By clicking into the performance, a slider will pop out from the right-hand side where you can review day-by-day the GMV, orders, and views.
• Stock: You can edit the stock directly here.
• Retail price: You can see both your product's retail price, list price, and promotion price here.
• Listing quality: This will show your products listing quality.