Combined Listings

Seamlessly connect related products to give your customers a smooth, integrated shopping experience with more choices.

Benefits:

• Improve Discoverability: Help shoppers easily find related products, increasing exposure for your entire catalog.
• Enhanced Shopping Experience: Create a unified product display, making it effortless for shoppers to browse different (but similar) products
• Increase GMV: Keep shoppers engaged within your product catalog, encouraging them to explore more of your offerings and complete their purchase.
• Simplify Merchandising: Organize your products more effectively, especially if you manage a large inventory with many variations.

What are Combined Listings:

Combined Listings allow you to group related products (or PIDs) together, creating a connected shopping journey for your customers. This shows up through "more choices" where shoppers can explore other product listings that have been combined.
Example of related products:

• A red, reusable water bottle with variations just for size (12 oz, 20oz, 35oz)

Product ID: 16717343389

• A yellow reusable water bottle with variations just for size (12 oz, 20 oz, 35 oz)

Product ID: 16717344470These products are related and can be seen as substitutes for each other, but they are not connected to each other in any way on the Product Detail Page since they have different Product IDs (i.e. they are treated as fully separate products). How will a buyer know they have options?

BEFORE Combined ListingsProducts with different Product IDs are treated as unique products. They aren't easily connected on each other's Product Detail Page and might only show up for buyers under the "More from this shop" section towards the bottom of the page.

AFTER Combined ListingsEven if products have separate Product IDs, you now have the ability to Combine Listings. Now, these separate products are shown under a new "More choices" section at the very top of the page for buyers to understand their options at a glance.

How It Works:

Here’s how you’ll create and manage Combined Listings:
In Seller Center (PC & App):

1. Navigate to Manage Products on the left-hand navigation bar and select the Combined Listings button at the top-right to create or manage your Combined Listings.

2. To create a Combined Listing, you can review system-suggested choices to combine.
3. Select the suggested choices to be combined so customers can browse related products easily.

• NOTE: The product variations can not be gifts, virtual bundles, or auction items.
• Additionally, all listings must be in the same category.

4. Finish editing the Combined Listing
   • Determine if you want to include all suggested products in the combined listing. For anything you do not wish to include, unselect the checkbox near the item
   • Pay close attention to the preview pane. Use the "Option details" field for each product to designate what shows up for buyers under "More choices".

5. If part of a combined listing being created is a part of an open collaboration but other products are not, the system will prompt you to set a commission percentage for an open collaboration to successfully create the Combined Listing. Not including the open collaboration commission for the other products will not block the creation of the combined listing, but it will block it from being visible to buyers.

Additionally, all products in a Combined Listing should meet either of the following affiliate rules:

• None of the products have any affiliate commission plan (including open, targeted, or TAP)
• All products have an open affiliate plan, but the commissions can be different

6. Once all required information is entered, select Create at the bottom to create the Combined Listing. The Combined Listing will be successfully created and can be viewed under the Combined listings tab for any required edits.

Tips:

• Choose wisely: The product variations can not be gifts, virtual bundles, or auction items. Additionally, all listings must be in the same category.
• Focus on True Variations: The most impactful combined listings are typically for different variations of the same product, like different sizes (e.g., 14oz, 20oz, 30oz water bottles) or colors. This creates the most "seamless" feel for shoppers.
• Keep it Relevant: Combined Listings are designed for closely related items. For example, connecting a water bottle with its various size options is a perfect fit.
• Monitor Your Performance: Keep an eye on your sales and engagement metrics after interlinking products. This will help you understand what's working well and where you might need to adjust your Combined Listing strategies.

FAQ:

• Is the the same thing as Virtual Bundles? No, these are different. Combined Listings visually connects different, existing product IDs (PIDs), creating a unified shopping experience where shoppers can effortlessly jump between the related products. This differs from Virtual Bundles, which bundle multiple existing products into a single, new product ID for purchase.

• Who is this product for? This product is primarily for sellers, who want to combine different product IDs (PIDs) to be displayed together, allowing shoppers to easily navigate between related products as if they were a single item.
• Why can't I just create product variations within a single listing instead of doing a Combined Listing? While traditional product variations work for some scenarios, Combined Listings is specifically designed to seamlessly connect different PIDs (which might currently appear as separate listings) into a unified shopping experience for users. With a product listing, variations under the same product share reviews and sales together. However, with Combined Listings, these are all separate PIDs (with separate reviews and sales) that are "linked together" for display purposes. Combined Listings are a great option to solve for existing products that have separate sales and reviews.
• What kind of products should I include in Combined Listings? Ideal candidates for Combined Listings are different sizes or colors of the same core product. Think of items like a Stanley water bottle available in 14oz, 20oz, and 30oz sizes –- Combined Listings make it easy for shoppers to switch between these separate but related product listings.
• Will combining my listings affect my existing product listings? When products are a part of a Combined Listing, a special module will appear on their Product Details Pages (PDPs) that allows shoppers to jump between the related PIDs. The individual product listings themselves will still exist, but the shopper's journey will be enhanced by having visibility into the related products through Combined Listings.
• If an affiliate creates a shoppable video and links to a product that is a part of a Combined Listing, will that affiliate get commission if the buyer instead purchases a linked product under "More Choices"? Yes, an affiliate will get commission if a buyer purchases a product that's a part of a Combined Listing instead of the specific, tagged product.
• How will I know if my Combined Listings are performing well? We encourage you to observe changes in your business data, such as GMV and conversion rates, for products that have been combined.
• Can I start creating net-new Combined Listings myself? At this time, you'll only have the ability to accept and use Combined Listings that the system recommends.
• What if I want to remove products from a Combined Listing? You'll have the ability to edit and manage these packages in Seller Center.