IMPORTANT NOTES:

• This feature is currently in the whitelist phase. If you would like access to this feature or need more information, please contact your Account Manager.
• This feature is currently only available for sellers using Seller Shipping (e.g. 3PL) or Fulfilled by TikTok (FBT)

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Product Overview

Virtual Bundles refers to a group of existing products that are sold together as a single package, but the items are not physically bundled together in a warehouse. With Virtual Bundles, sellers will be able to:

• Increase average order value: Encourage shoppers to purchase additional products they might not have initially considered.
• Increase customer satisfaction: Shoppers can conveniently purchase complementary products together, saving time and effort.
• Clear out old inventory: Make slow-moving products more appealing to shoppers by bundling them with more popular products.

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How It Works

1. Verify your shipping solution: Currently, Virtual Bundles only work with Seller Shipping (also known as 3PL) or Fulfilled by TikTok (FBT). Verify that you are using Seller Shipping or read this Shipping Solutions Feature Guide for more information.
2. Go to the Virtual Bundles tool: Log into Seller Center, go to Products on the left-hand navigation bar, then select Manage Products. In the top-right corner, hover your mouse over the green downward arrow next to Add new product, then click Virtual Bundle. You'll be redirected to a new page to create a Virtual Bundle.

3. Create a Virtual Bundle: Select the products you want to include in your bundle. Please note that you can include a maximum of 25 items (also known as sub-product SKUs) in a single bundle. You can continue to add items to a single bundle by selecting Select SKUs under the designated Bundle or SKU name. You're also now able to mix-and-match bundle items across certain product categories. For details on what product categories can be bundled together, please see the FAQs.

Please note that you can create other bundle options within this Virtual Bundle if there are variations you want to provide. Example: Bundle #1 being a face wash with an AM-moisturizer vs Bundle #2 being the same face wash with a PM-moisturizer. Simply select the Add another SKU button towards the bottom of the section to create another bundle option for shoppers and repeat the steps above to select the products included.

4. Add product information: Input key product details about your bundle, such as the brand, bundle description, materials, hazardous materials information, and more. Here, you'll also choose the main product of the Virtual Bundle which will determine the listing's product category.
5. Publish your Virtual Bundle: Finalize all other listing requirements and publish your Virtual Bundle(s) for review. Once your listing is created, it will appear on your product listings as well as a label designating it as a Virtual Bundle!

NOTE: Sellers using API or app integrations MUST create virtual bundles in Seller Center. After the products are listed, sellers can then fulfill and track these orders either through Seller Center or API/app.

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Managing Virtual Bundles

We've introduced several features in the Manage Stock (tab within Manage Products) section of Seller Center to help you better manage your virtual bundle inventory.
These features are designed to help you easily locate and manage the relationship between virtual bundles and the individual products included in the bundle (e.g. sub-SKU), reducing effort and supporting more efficient stock allocation.
We've introduced several ways to help you better manage your virtual bundle inventory:

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FAQs

• Can I use Virtual Bundles if I am using 4PL (also known as TikTok Shipping)? Currently, no. The Virtual Bundles feature is only available to sellers using 3PL (also known as Seller Shipping) or FBT (Fulfilled by TikTok).
• Is this the same as Combined Listings? No, these are different. Virtual Bundles bundle multiple existing products into a single, new product ID for purchase. Combined Listings visually connect different, existing product IDs (PIDs) to give shoppers a unified shopping experience where they can effortlessly jump between the combined product listings.

• How do I fulfill and track my virtual bundles? Virtual bundles can only be created through TikTok Shop Seller Center. Sellers can fulfill and track their orders in three ways: through Seller Center, TikTok Shop APIs, or the Shopify 1P App.
  • TikTok Shop Seller Center: List the product as explained in the section above, and fulfill and track it in Seller Center as you would with your other products.
  • TikTok Shop API: This requires in-house developer resources to integrate with the TikTok Shop partner platform. Please contact your Account Manager to set up a meeting with TikTok Shop tech support before using the API. See here for more details.
  • Shopify 1P App: No in-house developer resources are required. Sellers can use the Shopify 1P app to fulfill orders and manage reconciliation. For assistance, people reach out to your Account Manager.
• Which categories are allowed to be combined in virtual bundles? The allowed Categories that can be cross-combined in Virtual Bundles includes:

• What's the difference between normal bundle deals and a virtual bundles? With normal bundle deals, the system suggests similar items to buyers, enabling them to purchase more items in the same transaction. Each product has its own product link and does not share inventory. With virtual bundles, the system creates a new product ID for the bundled product. Normal bundles and virtual bundles have individual product links but share inventory in real-time.
• Is there a limit to the number of Virtual Bundle SKUs a seller can create? Yes, within a single Virtual Bundle, you can have up to 100 SKUs (e.g. up to 100 bundle variations or bundle options).
• How many product SKUs can be included in a single bundle? Within each bundle SKU (e.g. a bundle variation or bundle option), a seller can include up to 25 sub-products SKUs or items.

• How is the category and attributes of a Virtual Bundle determined? The category of the Virtual Bundle product is determined by the category of the main product selected within the bundle. Similarly, the attributes of the bundle, including keywords, will also be based on the main product. This selection will affect traffic to the bundle.
• Can a single product SKU be part of multiple Virtual Bundles? Yes, one product ID can be referenced by up to 50 group sets of virtual bundles.