IMPORTANT NOTES:

• This feature is currently in the whitelist phase. If you would like access to this feature or need more information, please contact your Account Manager.

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Product Overview

Virtual Bundles refers to a group of existing products that are sold together as a single package, but the items are not physically bundled together in a warehouse. With Virtual Bundles, sellers will be able to:

• Increase average order value: Encourage shoppers to purchase additional products they might not have initially considered.
• Increase customer satisfaction: Shoppers can conveniently purchase complementary products together, saving time and effort.
• Clear out old inventory: Make slow-moving products more appealing to shoppers by bundling them with more popular products.

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1. Feature Introduction

• Definition: What is a virtual bundle? It's a combination of multiple existing products sold together, but they don't need to be physically packaged in the warehouse, meaning no physical bundling is required.
• Availability: The feature is in a whitelist phase.
• How to Apply: Strategic key sellers are automatically configured periodically. For other sellers who need to enable it or confirm their eligibility, AMs can register in the tables below:
  • L2L: US Virtual Bundle Listing Seller Allowlist
  • POP: US POP Product Feature Whitelist

2. What are the functions of a virtual bundle?

1. Cross-category product combination sales: Combine various types of products for sale (e.g., clothes + pants, foundation + lipstick). The products in the bundle must be ordered together; individual items cannot be purchased separately.
2. Same-category product combination sales: Such as multi-packs of the same product.
3. Supports FBT cross-warehouse shipping.（Need to contact AM separately to enable this feature.）
4. Supports splitting packages/cross-warehouse shipping for sub-items in the bundle.
5. Supports inheriting sales and reviews from a standard product listing.
6. Splitting large items into multiple packages for shipping: Sub-products in a virtual bundle can be shipped from different warehouses (requires a separate whitelist). Therefore, for large items like sofas or air conditioners that have multiple accessories and need to be shipped in separate packages, the platform currently only allows uploading one tracking number. This can easily lead to customer complaints about lost, missing, or incorrect items. In such cases, a virtual bundle can help ship large items in multiple packages, and the buyer can see the logistics tracking for each package.
7. More features are under iteration, please stay tuned.

3. How to Configure a Virtual Bundle

1. New Version Bundle Configuration Method (will generate a new PID)

Step 1: Select Products

1. Seller Center: → Products → Manage Products → Virtual Bundle Product.
   
2. In the new page, select eligible Live products from the list, or search by product name / product ID.
   

Key Restrictions:

• A maximum of 30 products can be selected.
• To switch back to the old version "Manual SKU Selection", click Switch to old version in the upper right corner.

Step 2: Set Bundle Rules

1. Set Main Product: The bundle's category/attributes, etc., will inherit from the main product by default.
2. Define Options (Buyer's Choices): Automatically generated by the system; you can uncheck variations you don't want to include.
   
3. Edit SKU List (Price, Images, etc.)

• Each bundle SKU must have a Retail Price.
• Price Rule: The price of a bundle SKU cannot be higher than the sum of the prices of its component products.
  

Step 3: Complete Information and Publish

• Required: Product Name.
• The category is inherited from the Main Product (cannot be changed); attributes can be modified as needed.
  

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Step 4: New Version Bundle Buyer-side Demo

Common Errors for New Version Bundles【Note】

• Sales variation already exists - This means that two products have the exact same variation name. You need to modify the variation name.
• Displaying "Stock not available" This sku cannot be use as combo skus - This means that under the new bundle version, the same SKU cannot be bundled with itself repeatedly. You need to delete this bundle SKU. If you must create a multi-pack of the same product, you can use the method described in Section 3 of this chapter [Creating Multi-packs with Same-Item Virtual Bundles].
• Displaying "The sub-SKU relationship corresponding to different virtual bundle SKUs cannot be repeated" - This means the same combination cannot be repeated. For example, the combination of white+blue is essentially the same as blue+white, so it's a duplicate. Simply delete the duplicate bundle SKU.
  

2. Old Version Bundle Configuration Method

2.1 Difference Between New and Old Version Bundles

• New Version: Sellers select by "product" → Buyers freely combine specific SKUs on the PDP.
• Old Version: Sellers pre-configure fixed SKU combinations → Buyers can only purchase the preset combinations.

2.2 Why Still Use the Old Version Bundle?

• Currently, creating a new bundle defaults to the new version, and it is recommended that sellers use the new version bundle. The entry for the old version is kept only for sellers who still want to use it.

2.3 How to Configure the Old Version Bundle

Step 1: Select Products

Step 2: Switch to Old Version Mode

Step 3: Set Combination Rules

Step 4: Complete Other Information and Publish

3. Creating "Multi-packs" with Same-Item Virtual Bundles

• Suitable for: Multi-packs or combination options of the same product.

Method 1 (Add multi-pack SKU to the original listing)

In the product edit interface where you want to add a multi-pack, find "bundle option" in the variations section and add the desired variation combination. For example, the image below represents a three-pack of "S+M+L".

Method 2 (Create a new bundle product listing，Supports users to flexibly combine)

Step 1: Select the product you want to create a multi-pack for and start bundling normally.Step 2: Duplicate the product.Step 3: You have now successfully bundled the same product with itself.

Method 3: (Add a new grouped product link, which supports multi-piece sets of the same product but does not allow users to freely select specifications, for example, only a 3-piece set of the same color can be selected)

4. How to Inherit Sales and Reviews for a Virtual Bundle

To create a virtual bundle product while retaining the sales and review information of the original product, you can use the method of converting a standard product into a virtual bundle. Under this method:

• PID will not change.
• SKU ID will change.
• Reviews and sales will not change.
• Affiliate creator videos will remain attached.
• Virtual Bundle ↔ Standard Product: Mutual conversion can usually retain historical sales and reviews at the PID level, but it will affect some product settings (like subscription).
• Standard Product → Virtual Bundle: The original product SKUs are currently automatically deleted by the system, so proceed with caution.

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Entry Point: Seller Center → Products → Manage Products → click the "three dots/..." on the right side of the target product.

4.Split-Package Shipment for Bundled Products

1. Splitting Packages from the Same Warehouse

• Splitting packages requires an additional whitelist: Please have your AM apply at Virtual Bundles<->Multi-tracking feature Shop id.
• Seller API documentation for package splitting/after-sales upgrade: See Virtual Bundle Split Order Shipping API Upgrade Introduction Document
  • What happens if I don't upgrade?
    • If the seller doesn't normally use the API, there is no impact.
    • If the seller uses the API for automatic shipping, after-sales, etc., without upgrading, they can only handle shipping and after-sales manually in the Seller Center.

2. Splitting Packages from Different Warehouses

The operational steps are the same as above

5. Special Section: Large Item Package Splitting Operation

• Difference between large items and regular combination products: A large item is itself a single SKU that needs to be split into multiple packages for shipping (e.g., a 7-piece sofa set in red). Originally, one order for it would need to be split into three packages (e.g., 2+3+2). Another example is an air conditioner, which requires the indoor and outdoor units to be shipped in separate packages.

Case 1: Hope to inherit original product's sales and reviews

In this case, the seller needs to use the "Convert standard product to virtual bundle product" feature. See Section 8 of the feature guide: Virtual Bundle Feature Guide. A virtual bundle created by converting an original listing will retain the original listing's sales, reviews, and PID.

• How to do it: Take a "7-piece sofa set" that needs to be shipped in 3 packages as an example. Suppose the sofa has 7 parts: A, B, C, D, E, F, G, and for daily shipping, it needs to be split into three packages: A+B, C+D+E, and F+G. These 7 parts might not be sold individually (it's better if they can be).
• Step 1: In this situation, the seller needs to create a new product listing (let's call it Listing 2). This listing must include 3 SKUs, which correspond to the number of packages you want to ship (A+B, C+D+E, F+G).

Potential Issue: What if I don't sell these items individually, use 【not for sale】

• Step 2: As shown in Figure 1 of the feature guide, select the product Listing 1 that you want to convert into a Virtual Bundle. Click to convert it, which will take you to the interface in Figure 2. In the "Select SKU" section of Figure 2, search for the new product Listing 2 you created and select all 3 new SKUs, as shown in Figure 3. After selection, you will proceed to Figure 4. This represents that one set of this product will contain the three sub-products: A+B, C+D+E, and F+G. Fill in the information, and the Bundle product is created.
• Step 3: If there are other colors, such as a white 7-piece set, a black 7-piece set, and a gray 7-piece set, simply add a color variation when creating the new product Listing 2. Then, when creating the Virtual Bundle, after you finish creating the white 7-piece set, click "Add another SKU" at the bottom and select the three SKUs for the black set. Repeat for the gray set.

Case 2: No need to inherit sales and reviews

The only difference is the entry point for creating the virtual bundle. In this case, you do not need to use the "Convert to virtual bundle" method. Simply go to the "Create Product" entry point and choose "Add virtual bundle". The remaining steps are the same, but for large items, you still need to create a new product listing and repeat the steps from "Case 1".

6. Virtual Bundle FAQ

1. Bundle Configuration Questions

1. What is the difference between this and the "Combine Listing" feature?

• Combine listing (also known as "互链") just aggregates the same product on one product detail page. Product A can link to Product B, but they cannot be purchased together. It's essentially for consolidating traffic for the same product, not for selling them as a bundle.

2. Which products do not support creating virtual bundles?

• Pre-order, back-order, and non-saleable sample products are temporarily not supported for virtual bundle configuration.

3. If a product already has a subscription set up, can it be converted to a virtual bundle?

• If a product has an active subscription, the subscription will not be transferred to the virtual bundle after conversion. Please proceed with caution.

4. How are the category and attributes of a virtual bundle determined?

• The category of a virtual bundle product is determined by the category of the main product selected within the bundle. Similarly, the bundle's attributes (including keywords) will be based on the main product. This choice affects the bundle's traffic.

5. Can a single product SKU belong to multiple virtual bundles?

• Yes, a product ID can be referenced by up to 50 virtual bundle groups.

6. Why do some products have the "Change to virtual bundle" option while others don't?

• Products like gifts, second-hand luxury goods, etc., do not support conversion.
• Products that are already sub-items in a bundle do not support conversion.
• Products that POP sellers have cross-listed from other countries do not support conversion.

7. Why can't some products be added to a virtual bundle?

• Pre-order, back-order, and non-saleable gift products are temporarily not supported.

8. How do I fulfill and track my virtual bundles?

• Virtual bundles can only be created through TikTok Shop Seller Center. Sellers can fulfill and track their orders in three ways: through Seller Center, TikTok Shop APIs, or the Shopify 1P App.
• TikTok Shop Seller Center: List the product as explained in the section above, then fulfill and track it in Seller Center as you would with your other products.
• TikTok Shop API: This requires in-house developer resources to integrate with the TikTok Shop partner platform. Please contact your Account Manager to set up a meeting with TikTok Shop tech support before using the API. See here for more details.
• Shopify 1P App: No in-house developer resources are required. Sellers can use the Shopify 1P app to fulfill orders and manage reconciliation. For assistance, people reach out to your Account Manager.

• The allowed Level 1 Categories that can be combined in Virtual Bundles includes:
• Automotive & Motorcycle
• Sports & Outdoor
• Home Improvement
• Tools & Hardware
• Kitchenware
• Toys & Hobbies
• Furniture
• Baby & Maternity
• Food & Beverages
• Household Appliances
• Home Supplies
• Phones & Electronics
• Womenswear & Underwear
• Pet Supplies
• Fashion Accessories
• Beauty & Personal Care
• Computers & Office Equipment
• Jewelry Accessories & Derivatives
• Textiles & Soft Furnishings
• Health
• Collectibles
• Kids' Fashion
• Menswear & Underwear
• Luggage & Bags

2. Bundle and Logistics Related Questions

1. If one of the multiple packages in a split shipment is delayed, will it affect the shipping time for the entire order?

• Yes, it will. It is recommended that none of the multiple packages exceed the shipping deadline.

3. Bundle and Traffic Related Questions

1. Will converting a standard product to a virtual bundle product affect its traffic?

• Traffic is affected by multiple factors such as major promotions and price competitiveness. When converting a standard product to a virtual bundle, the reviews and sales will be inherited, and the PID will not change. Sellers can also try to keep attributes, categories, etc., unchanged to minimize the impact on traffic.

4. Bundle and Affiliate/Creator Related Questions

1. After converting a standard product to a virtual bundle, can creators still request samples normally?

• After the old listing is converted to a virtual bundle, the creator sample for the old listing will show as deleted or discontinued.

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5 Fulfilled by TikTok (FBT) FAQs

• After converting an existing hard bundle to a virtual bundle in Seller Center, how can I fulfill it under FBT? What are the key inventory considerations?
  • 1. Steps for Fulfilling the New Virtual Bundle in FBT (After Converting Hard Bundle to Virtual Bundle in Seller Center) Once you create the virtual bundle and define its sub-SKUs in Seller Center, two scenarios apply:
    • Scenario 1: Sub-SKUs are already matched in FBT with Goods IDs.
      • No additional action is required. FBT will fulfill the virtual bundle automatically as long as they are matched in FBT and the sub-SKU inventory is allocated to the same FCs in FBT.
      • To confirm if Sub-SKUs are already matched in FBT, and have goods created go to FBT > Goods (refer to this guide for more information).
    • Scenario 2: Sub-SKUs are not matched in FBT yet or No Goods Ids created in FBT
      • Log in to the FBT Merchant Portal >> Goods >> Create Goods
      • Create the necessary Goods in FBT and match them to the sub-SKUs.
      • Once matched, FBT will be able to fulfill the virtual bundle.

Go to this article for more information on how to match goods.

• 2. Old Hard Bundle Inventory Considerations After completing the virtual bundle conversion to hard bundle action in Seller Center as shared earlier in this guide, it’s important to understand how your existing FBT inventory will be affected and managed.

Consider the scenarios below:

• Scenario 1: The hard bundle is currently fulfilled by FBT
  • If your existing hard bundle SKU was already matched to a Goods ID in FBT, converting it to a virtual bundle in Seller Center will automatically delete the original hard bundle SKU and mark it as unmatched in FBT.Note, the historical reviews will be retained and synced on the PID level as highlighted earlier in the conversion feature.
  • Once unmatched, the inventory will no longer be sellable unless you create a new hard bundle list.
  • You can view unmatched goods in the Goods Management section of the FBT portal.
    
• Scenario 2: The hard bundle is not currently fulfilled by FBT
  • If the original hard bundle was never fulfilled in FBT and no FBT inventory exists, there will be no impact on FBT inventory during the conversion.

Important Note: Please note, if you are creating a new Virtual Bundle, make sure you create the virtual bundle before sending your inventory to FBT. This will make sure our placement engine will allocate your bundle Sub-SKUs to the same FCs for fulfillment.

• After converting my existing virtual bundle to a hard bundle in Seller Center, how can I fulfill it under FBT ? What are the key inventory considerations?
  • Steps for Fulfilling the new Hard Bundle in FBT (After Converting Virtual Bundle to Hard Bundle/Individual Product in Seller Center) To enable FBT fulfillment for the new hard bundle SKU:
    • 1. Create a new Goods ID for the hard bundle in the FBT portal and match the Goods Id to the new hard bundle SKU that was created in Seller Center.
    • 2. Go to FBT Merchant Portal >> Goods >> Create Goods >> find SKU and match goods. Once matched, FBT will be able to store, manage, and fulfill the hard bundle in FBT.
      
    • Refer to this guide for more information on how to create goods.
  • Old Virtual Bundle Inventory Considerations:
    • When you convert a virtual bundle Product ID into a hard bundle, FBT will treat the hard bundle as a new standalone product SKU. The individual sub-SKUs that were previously matched to their own Goods IDs on FBT will not be able to fulfill the new hard bundle SKU but will be able to fulfill the individual SKU sales if they have standalone sales.
• If I create my virtual bundle as a SKU variant under the main Product ID, how can I fulfill it in FBT?
  • To enable FBT fulfillment, go to FBT Merchant Portal → Goods → Create Goods, and match the individual sub-SKUs to the new Goods ID.
    
  • Once virtual bundle sub-SKUs are matched, FBT will be able to fulfill the virtual bundle using the linked Goods ID.
  • Note: When a virtual bundle is created as a SKU variant, only the individual sub-SKUs (normal single SKUs) appear in the FBT SKU matching list. The virtual bundle SKU will not be visible for matching in FBT. See below example.
    
• What are the FBT fees for virtual bundles?
  • There is no additional fee for using the combined listing feature in FBT. Sellers will be charged per unit fulfillment fees based on the number of items in a virtual bundle order (multi-unit) and the weight of each item, as measured by FBT according to the FBT rate card.
• What are the best practices and inbound requirements for fulfilling a virtual bundle through FBT?
  • Before sending you inbound shipments/IBR to FBT W/H, you need to make sure you create the combined listing in Seller Center, and match the sub-SKUs in the FBT merchant portal. This will make sure our supply-chain engine is able to allocate the sub-SKUs to the same FCs to fulfill them.
  • If you are creating the virtual bundle for an existing inventory in FBT network, please reach out to your Account Manager or FBT Manager first.
  • Make sure to have enough inventory for virtual bundle sub-SKUs/ Goods Ids. If one SKU is out of stock, the virtual bundle will be out of stock.
• What is the FBT Multi-Fulfillment Center (FC) Virtual Bundle Solution?
  • Currently, FBT sellers only fulfill virtual bundles when all component SKUs are co-located in the same fulfillment center (FC) in our network. With this new enhancement, virtual bundle sub-SKUs can be fulfilled from multiple FCs across the FBT network even if all SKUs are not in the same FC, enabling shipments from different locations to the buyer. Buyers will be able to track each shipment independently, with clear expected delivery dates for each package. Refer to this article for more information.
  • If you are not included in the multi-FC virtual bundle solution, your sub-SKUs will still need to be co-located within the same FC.
• How can I enroll in the new multi-FC virtual bundle capability in FBT?
  • We are utilizing Phase 1 as a pilot to test, and participation is limited. If you would like access to this feature or need more information, please contact your Account Manager or FBT Growth Manager. Refer to this article for more information.