Introduction to adding products to your shop

Once you're in TikTok Shop, the first step to starting your business is posting your products. Clear and unique content attracts customer interest and helps them quickly discover and choose products. TikTok Shop currently supports both single-product and batch-product uploads, and can display up to 1,000 products online. With TikTok Shop, there are multiple ways for you to upload products via: Desktop, Seller Center App, Bulk publish, Quick Listing tools, and API. Keep in mind that all products must comply with the following TikTok Shop guidelines:

• TikTok Shop Prohibited Products Guidelines
• TikTok Shop Restricted and Unsupported Products Guideline

What is Quick Listing?

Quick Listing is a powerful tool designed to help you streamline the product listing process by copying existing product information. This feature is especially valuable for sellers who want to:

• Maintain consistency across similar listings.
• Avoid manually re-entering product details.
• Launch products faster and more efficiently.

The below section provides step-by-step instructions to help you use this feature efficiently, whether you’re on a desktop or mobile device.

How to add products to your shop via Quick Listings on Desktop

1. Navigate to Seller Center. Click Add New Product . The Quick Listing tool is visible near the top of the page

2. In the Quick Listing toolbar, search for a product to copy by typing in either keywords, GTIN, or UPC. Click the magnifying glass to search.

3. From the search results, select the desired product. Click Apply to preview its details. If the product matches your needs, click Apply Info to copy its information into your new listing form.

• Step 3: Complete the Product Listing
  • Edit information that was copied to your liking
  • Fill in the remaining required details that the system does not pre-fill:
    • Product images and videos
    • Price and quantity information
    • Compliance information, such as required certifications (if prompted) or product attributes

• Step 4: Once completed, click Submit for review to finalize and publish your product listing.

How to add products to your shop via Quick Listings on App

The Quick Listing tool on the TikTok Shop Seller Center app functions similarly to the desktop version. Follow these steps:

1. Tap the Products icon in the navigation menu
2. Tap Add Product

3. Select Quick Listing to retrieve the Quick Listing page

4. In the Quick Listing toolbar, search for a product to copy by typing in either keywords, GTIN, or UPC. Click the magnifying glass to search.

5. From the search results, tap the desired product. If the product matches your needs, click Apply Info to copy its information into your new listing form. 6. Click 'Got it' within the popup to acknowledge and accept the disclaimer.
7. Verify the information and add any missing details (e.g., images, price, compliance). You can also freely edit information that was copied.

Frequently Asked Questions (FAQs)

Q: In general, what best practices should I follow when adding products?

A: We've provided a few quick tips to help you complete the brand, product name, product description, weight with package, and package dimensions sub-sections:

• Brand

For branded products, you’ll need to upload related certificates as proof that you or your corporation is the Trademark Owner, a 1st Level Authorized Seller (authorized distributor), or a 2nd Level Authorized Seller (appointed reseller).

• If you've submitted brand qualifications, the word Authorized should be displayed under the brand, and buyers will see the brand on the product details page.
• If you haven't submitted brand qualifications, the word Unauthorized will be displayed under the brand, and it will not be shown to buyers.
• Product name
• Product description

It is recommended to place selling points in separate paragraphs, preferably with images. Avoid redundant information and keep each selling point description to under 250 characters. If you are unsure of what to add, the product description generator can also be used to help create content that can be used in your description.

• Weight with Package

Weight with package is the weight of the product after it is packaged. This section will be auto-filled based on the product information entered and can be edited as needed.
This section estimates the cost of shipping to a customer and can help you decide whether to join a free shipping promotion or other campaign. The allowable weight is 1 - 220 pounds.
Weight with package is calculated using the following formula: Weight with Package = Package weight + wrapping (e.g., box, bubble, or wood packing).

• Package Dimensions [height, width, and length (in)]

Q: What are product identifier codes?

A: Product identifier codes are part of a system of unique identifiers called GTINs (Global Trade Item Numbers). The most common GTINs used are Universal Product Codes (UPCs), International Standard Book Numbers (ISBNs), and European Article Numbers (EANs). The product identifier code you fill in should be registered with the GS1 database.
For some categories, you may be required to associate your products with industry-standard product identifiers to create new product pages and offer listings on TikTok Shop.

Q: How do I find a product identifier code?

A: GTIN, UPC, ISBNs, or EANs can be found above or below the barcode on the packaging or cover of your product. GTIN-14s appear on the shipping container.

Q: My brand is not appearing as an option. How do I enter my brand?

A: If the brand name does not exist in the brand library, you can take the following steps:

1. Click on the brand dropdown menu and click the Add a new brand name button at the bottom

2. Fill in your brand name in the field and click Add

3. Review confirmation that your brand was added to this listing

Please note that your brand will not be displayed to customers if you do not have authorization. To complete brand authorization, please visit the TikTok Shop Guide to Obtaining Brand Authorization.