Important Notes:

• This feature is currently available to select sellers at this time. If you are interested in enabling this feature, please reach out to your account manager.
• The product subscriptions feature is now available in our TikTok for Shopify app. For more details, read our TikTok for Shopify feature guide here.

What is Product Subscriptions?

Product Subscriptions is a new feature (available for some but coming soon for all!) that allows sellers to offer an extra 5%, 10%, 15%, or 20% discounts to customers who subscribe to repeat purchases vs. a one-time purchase of select products. Providing discounts for repeat purchases can provide sellers with increased revenue, a predictable stream of revenue through repeat sales, and increased customer retention and loyalty.The Product Subscriptions feature is currently limited to the following 8 categories:

• Beauty
• Food & Beverages
• Health
• Home Supplies
• Personal Care
• Pet Supplies
• Automotive & Motorcycle (the following sub-categories only):
  • Car Interior Accessories
  • Car Washing & Maintenance
  • Auto Replacement Parts
• Fashion (the following sub-categories only):
  • Women's Underwear
  • Men's Underwear & Socks
  • Clothes Accessories

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Setting Up Subscriptions

How to Activate Subscriptions

You can enable Product Subscriptions for your products using Seller Center on the Desktop.

1. Navigate to Manage Products

2. Find the product that you would like to activate subscriptions. In the action column, hover over More and select Set subscription from the options

3. Toggle Activate product subscription

4. Set the discount rate for this item and check the acknowledgement of free shipping on subscription product. Click Confirm.

5. Receive confirmation that subscription was activated. (Confirmation will appear as a small pop up)

How to Edit Subscription

Once you've set up a Product Subscription discount, you are able to edit the discount in place.

1. Navigate to Manage Products

2. Find the product whose subscription settings you would like to edit. In the action column, hover over More and select Set subscription

3. Click Edit.

Note: You can only increase the discount (e.g. 10% to 15%), not decrease the discount.

4. Select your preferred discount rate and click OK.

How to Pause Subscriptions

If a seller wants to maintain existing subscribers but make the product temporarily unavailable for new subscribers, they can opt to pause subscriptions.

1. Navigate to Manage Products

2. Find the product whose subscription settings you would like to pause. In the action column, hover over More and select Set subscription

3. Toggle off the "Activate product subscription" option

4. Click Pause when prompted

How to Deactivate Subscription

Deactivating a subscription will cancel all active subscriptions (both new and existing) for the selected product.

• The product will no longer be available for subscription on your TikTok Shop.
• New customers will not be able to subscribe.
• All existing subscribers will be unsubscribed immediately.

Important: Pause vs. Deactivation vs. Deletion

• Pause: Temporarily stop new customers from subscribing to a product. Existing subscribers will continue to receive their scheduled reorders.
• Deactivate: Temporarily remove the product from your shop and cancel all current subscriptions. While you can reactivate the product later, all previous subscribers will be lost.
• Delete: Permanently remove the product and all associated subscription history from your shop. This action is irreversible - once deleted, the product and its subscriptions cannot be recovered.

We strongly advise against deactivating or deleting products as this can create a negative user experience and brand perception.

1. Navigate to Manage Products

2. Find the product whose subscription settings you would like to deactivate. In the action column, hover over the "..." (more) button and select Deactivate

3. Click Confirm when prompted

How to Delete Subscription

Deleting a product will permanently remove it from your shop and cancel all active subscriptions. The product and its subscribers cannot be recovered or reactivated.
Important: Pause vs. Deactivation vs. Deletion

• Pause: Temporarily stop new customers from subscribing to a product. Existing subscribers will continue to receive their scheduled reorders.
• Deactivate: Temporarily remove the product from your shop and cancel all current subscriptions. While you can reactivate the product later, all previous subscribers will be lost.
• Delete: Permanently remove the product and all associated subscription history from your shop. This action is irreversible - once deleted, the product and its subscriptions cannot be recovered.

1. Navigate to Manage Products

2. Find the product whose subscription settings you would like to deactivate. In the action column, hover over the "..." (more) button and select Delete

3. Click Confirm when prompted

How to Add a New Customer Discount

New Customer Discount is an exclusive discount for first-time subscribers. Discounts can be customized at any discount point that is greater than the existing offering. After the initial one-time discount, subsequent orders will occur at the standard discount.
Example:Product A has a regular discount of 10% and a New Customer Discount of 15%. A first-time subscriber will receive a 15% discount on the first order and receive 10% on future subscription re-orders.If you wish to edit (increase or decrease) an existing New Customer Discount, simply follow the same steps in the "How to Edit Subscription" section above and choose a New customer discount rate that is not lower than the recurring discount rate.

Seller Analytics Dashboard

The Subscriptions Analytics Dashboard is designed to give sellers deeper visibility into their subscription performance. This powerful tool offers key metrics at a glance, including Active Subscriptions, Take Rate, New vs. Recurring GMV, and Customer Retention Rate. With these insights, sellers can better understand customer behavior, optimize subscription strategies, and drive long-term growth.

Subscription Frequency Analysis

The updated Subscriptions Analytics Dashboard now gives sellers a comprehensive view of all active subscription PIDs. It includes valuable insights such as the most selected order frequency, churn rate, and counts of new vs. recurring subscriptions. These metrics help sellers forecast inventory more accurately and respond more effectively to customer demand.

FAQs

Questions	Answers
If an initial subscription order was placed through an affiliate link, will I have to pay commission for the recurring order?	No. Affiliate commissions will only be paid out once for the initial order placement. Affiliate commission will not be paid out for the subsequent recurring orders.
Do Product Subscription discounts stack on top of Flash Sales/Campaigns?	Yes, Product Subscription discounts will stack
How are customers, who are subscribed, notified if I decide to cancel or make changes to the discount rate?	Customers are notified by email if you make any changes to the discount rate or remove your product from your shop.
If I change the discount rate, do customers have to 're-opt' in?	If a seller changes the discount rate (e.g. 10% -> 5%), customers will not have to "opt-in" again. During this change, customers will receive an email notification about this change, but the discount rate paid by the consumer will adjust to the new discount rate. If a customer is dissatisfied with the rate change, they can choose to unenroll. (Note: Discount rates currently cannot be lowered- this is to preserve the user experience and main purchasing integrity)
Are there any eligibility criteria for sellers to participate in Product Subscriptions?	Sellers must have a >=3.5 SPS score to become eligible to offer product subscriptions.
What kinds of products are allowed to participate in Product Subscriptions?	Products from the following categories will be eligible to participate in Product Subscriptions: Beauty Food & Beverages Health Home Supplies Personal Care Pet Supplies Automotive & Motorcycle (the following sub-categories only): Car Interior Accessories Car Washing & Maintenance Auto Replacement Parts Fashion (the following sub-categories only): Women's Underwear Men's Underwear & Socks Clothes Accessories
Can I customize the subscription discount and frequency?	Subscriptions are offered at 5/10/15/20 discount increments and are not currently customizable. The subscription frequency options are set at 1 week/2 weeks/3 weeks/1 month/2 months/3 months and are not currently customizable.
I have a specific product ID that I would like to enable subscriptions for; however, I would like to exclude some variants. Is this possible?	Subscriptions is enabled at the product ID level. All variants of each product ID are included. Individual variants of a participating product ID cannot be excluded.
If I fulfill inventory through TikTok (FBT), will TikTok continue to pay for a portion of the shipping?	Yes, if a product is fulfilled by TikTok (FBT), TikTok will continue to cover its share of shipping costs.
How do I completely remove subscriptions from my product for both current subscribers and new subscribers?	To completely remove subscriptions from your current products (ie removing discounts for current subscribers and prohibiting new subscribers from enrolling), you will need to delete the product from your shop. Current subscribers will be notified via email if you remove the product from your shop.
Can I use subscriptions with made-to-order, pre-order, and virtual combined listings?	Subscriptions cannot be combined with special product listings such as made-to-order, pre-order, and virtual combined listings at this time.
Can I customize the subscription discount and frequency?	A: Subscriptions are offered at 5/10/15/20 discount increments and are not currently customizable. The subscription frequency options are set at 1 week/2 weeks/3 weeks/1 month/2 months/3 months and are not currently customizable.
What's the difference between Pause, Deactivate, and Delete Product Subscriptions?	Pause: Temporarily stop new customers from subscribing to a product. Existing subscribers will continue to receive their scheduled reorders. Deactivate: Temporarily remove the product from your shop and cancel all current subscriptions. While you can reactivate the product later, all previous subscribers will be lost. Delete: Permanently remove the product and all associated subscription history from your shop. This action is irreversible - once deleted, the product and its subscriptions cannot be recovered.