Made-to-Order (MTO)

Manage Product

Summary

What is the Made-to-Order (MTO) feature on TikTok Shop and which product categories are eligible?

  • MTO allows sellers to list products requiring 3-14 business days handling time, offering flexibility beyond the standard 2-day dispatch SLA. Eligible categories include menswear, womenswear, fashion accessories, kitchenware, furniture, electronics cases, shoes, sports gear, and more.
  • The MTO toggle appears only when creating new listings in approved categories; existing listings cannot be converted to MTO.

How can sellers enable and manage the Made-to-Order option for their products?

  • Sellers access MTO via Seller Center by adding a new product in an eligible category, enabling the MTO toggle, and setting handling time (3-14 business days). Handling time refers to order processing before shipping.
  • For products with variations (SKUs), sellers can set different handling times per SKU by enabling variations and adjusting MTO settings individually.

What are the key benefits and implications of using Made-to-Order for sellers on TikTok Shop?

  • MTO increases flexibility for sellers producing items on demand, enabling sales of products previously restricted by the 3-day dispatch rule.
  • It reduces inventory and storage costs by minimizing unsold stock risk, as products are made after order placement, not pre-stocked.

How are Made-to-Order products presented to buyers on TikTok Shop?

  • Product pages display a "Made-to-order, includes production time" note with estimated delivery dates reflecting handling time.
  • During checkout, buyers see a "Made-to-order" callout in the shipping method section, clarifying extended delivery expectations.

Are Made-to-Order products customizable or subject to special return policies?

  • MTO products are not buyer-customized and must be eligible for resale if returned, meaning standard return policies apply without customization exceptions.

Introduction: What is Made-to-Order (MTO)?

Made-to-order is a new listing option available for eligible products that require additional handling time to produce. Sellers can enable the made-to-order functionality and enter an expected handling time of 3-14 business days to offer greater flexibility than the standard 2-day dispatch SLA. Eligible product categories currently include:
  • Menswear and Womenswear
  • Fashion Accessories
  • Kitchenware
  • Books, Magazines & Audio
  • Some Computers & Office Equipment (hardware computers not included)
  • Furniture
  • Home Improvement
  • Home Supplies
  • Kitchenware
  • Luggage & Bags
  • Some Pet Supplies (food items not included)
  • Phones & Electronics (cases only)
  • Shoes
  • Sports & Outdoor
  • Textiles & Soft Furnishings
  • Tools & Hardware
The made-to-order toggle will be available to sellers when creating new product listings for made-to-order items. Existing products cannot be edited to become made-to-order listings, and handling time must follow the standard dispatch SLA.

What are the benefits?

  1. Enhance your flexibility: Making it easier for sellers who create made-to-order products to sell them on TikTok Shop.
  2. Generate more sales: Offering extended handling time for made-to-order products creates opportunities to offer additional products that previously could not be sold due to the current 3-day dispatch SLA.
  3. Reduce inventory and costs: Eliminating the need for storing a large inventory of products will decrease storage costs and minimize the risk of unsold stock.

Who is eligible?

TikTok Shop's made-to-order feature is only available to select qualified sellers. See the TikTok Shop Made-to-Order Policy for more details.
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Steps

How to access made-to-order

To start using made-to-order, log into Seller Center, click Products on the left-hand navigation bar, select Manage Products, and Add new product.
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Fill out product details and ensure the product matches one of the approved made-to-order categories

Please see above bulleted list for approved made-to-order categories. The made-to-order toggle will only show up if one of these categories is selected.
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Enable made-to-order and input the expected handling time

If one of the approved categories is selected, the made-to-order option will appear in the Sales Information module. Check the box next to Enable made-to-order, and enter the expected handling time.
  • Handling time refers to the number of business days required for a seller to fulfill/process an order and hand it over to the selected shipping carrier.
  • Sellers can enter an order handling time of 3-14 business days.
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Change handling time for specific SKUs

  • If applicable, sellers can change the handling time depending on SKU. Sellers must first turn on the Enable Variations toggle and add relevant SKUs.
  • Sellers can input a handling time for each SKU added by clicking Made-to-order under the Selling column for a specific SKU. Sellers can also turn off the made-to-order option by clicking Made-to-order under the Selling column for that SKU, and selecting Regular as the selling option.
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Fill out the remaining product information fields and list your product

Users will be notified that products are made-to-order and will view the expected delivery date

  • In the Shipping & returns section of the product detail page (PDP), users will see a new callout stating "Made-to-order, includes production time." Estimated delivery date will also automatically reflect the product's specific handling time.
  • During checkout, users will see an additional callout in the Shipping method section that states the item is "Made-to-order" along with the estimated delivery date
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Notes

  • Made-to-order products are NOT buyer-customized products and must be eligible to be resold if returned.