Creator videos on product pages

Overview

Your products now showcase top creator content directly on product pages, enhancing shopper confidence and providing authentic social proof at the moment of decision. This feature is in beta.

Benefits:

• Boost Product Confidence: Top creator videos now appear on your product pages, delivering authentic demonstrations and reviews that help shoppers see your products in action.
• Effortless Social Proof: This feature automatically curates high-quality creator content for your products – no extra work needed!
• Amplify Your Affiliate Impact: Works alongside your existing affiliate relationships, strengthening product credibility.

How it works:

TikTok Shop automatically adds a "Creator Recommendations" carousel to your product detail pages. This carousel features up to 10 engaging creator videos that showcase your product. Shoppers can watch these videos to see the product in action, gaining valuable insights and building purchase confidence. These videos are selected based on factors like engagement and video recency, ensuring that fresh, high-quality content is highlighted.

FAQs

How are the creator recommendation videos selected?

Only 10 creator videos will be displayed on the product detail page. They'll be featured based on a combination of factors, including engagement, video quality, and video recency. Only videos linking the specific product will be included.

Do I need to do anything to activate this feature?

No, this feature automatically curates creator content for your product pages. There's no additional work required from you. Keep in mind that this feature is in beta so not all product pages may have creator recommendation videos.

Where will the creator video carousel be placed on my product pages?

The carousel will be placed either before or after the reviews module.

Will creators earn commission from this placement?

Creators will only earn a commission if a shopper buys through the anchor link on their video.