Co-Funded Promotion Program

07/20/2025

Promotion Tools

Summary

What is TikTok Shop’s Co-funded Promotion program and what benefits does it offer to sellers?

It’s a joint marketing fund program where TikTok and sellers co-invest in promotions like coupons and discounts, managed by TikTok’s algorithms to maximize ROI.
Benefits include a guaranteed minimum 5x ROI, enhanced product exposure, customer growth, and time savings as TikTok handles strategy and execution.

What are the eligibility criteria and how can sellers enroll, opt out, or re-register for the Co-funded Promotion?

Sellers must have a Shop Performance Score (SPS) of at least 3.5 and receive an invitation; enrollment is via Seller Center under Marketing > TikTok-funded program.
Sellers can opt out anytime via “Manage program” and re-register manually if desired; withdrawal stops all promotions immediately.

How does TikTok Shop manage promotional activities and measure performance in this program?

TikTok uses advanced algorithms to allocate funds strategically, aiming for a 5x ROI, with daily updates on GMV, orders, new customers, spend, and ROI for transparency.
Estimated monthly budgets are based on prior data and business goals, with sellers authorizing TikTok to decide promotional spending on their behalf.

Can sellers exclude specific products from Co-funded Promotion, and how is the co-funding amount determined?

Yes, sellers can exclude products by contacting their account manager for assistance in managing exclusions.
TikTok’s co-funding amount depends on actual performance but guarantees a minimum 5x ROI, with detailed performance metrics provided.

What are the key details about the free trial period for Co-funded Promotion?

The 7-day free trial covers 100% of promotion costs, offers the same features as the official program, and ends August 26, 2025.
Sellers can withdraw anytime during the trial without fees; however, if they quit early, they cannot reuse the free trial later. After the trial, costs are shared between TikTok and sellers.

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Co-funded Promotion is a TikTok Shop program where both TikTok Shop and sellers contribute marketing funds, and TikTok strategically allocates these funds across promotional activities like product coupons and new customer discounts. The platform manages all investment in this Program, aiming to maximize sellers' ROI with the support of advanced algorithms. TikTok Shop currently guarantees a ROI of 5x.

Benefits of joining Co-funded Promotion

💰 Guaranteed ROI: For every $1 you invest through our Co-funded Promotion, you'll earn at least $5 in GMV, guaranteed through December 31, 2025.

📣 Enhance product exposure: Shoppers are greeted with Co-funded Promotion coupons via pop-up messages and surprise placements on product pages.
🚀 Drive customer growth: Reach new and existing shoppers with data-driven promotions designed to increase engagement and GMV.

🛠️ Save time and effort: We handle the entire process, from strategy and execution, to reporting, so you can focus on creating content and engaging with your shoppers.

What are the enrollment criteria？

Participation is by invitation only. Your Shop Performance Score (SPS) must be at least 3.5 to join the program. Eligible sellers will see the program option in their Seller Center.

Frequently asked questions

How does Co-funded Promotion work?

Once registered, TikTok Shop uses advanced algorithms to strategically allocate promotional investments, aiming to maximize GMV and ROI. Performance metrics, including ROI, are updated daily to provide transparency on spending effectiveness. Estimated budgets are updated monthly based on prior data. Co-funded Promotion guarantees a minimum ROI of 5x within a calendar month.

How to opt in/out for Co-funded Promotion

How to opt in?

Go to Marketing > TikTok-funded program > Co-funded promotion > Click "Start free trial" to join

How to opt out?

Go to Marketing > TikTok-funded program > Co-funded Promotion > Manage program

Click "Withdraw"

Fill in "Reason for withdrawal"

How to re-register?

Go to Marketing > TikTok-funded program > Co-funded Promotion > Re-register

How will TikTok Shop decide what promotional activities to run?

TikTok Shop uses an algorithm-driven approach to strategically allocate investments, aiming to maximize GMV and promise a ROI of 5x. Participating sellers authorize TikTok Shop to decide and execute promotional spending on their behalf, with ROI estimates updated daily to track performance.

How long can I stay on this program?

Once you have successfully registered, you will stay on this program as long as you want. Your Shop Performance Score (SPS) must be at least 3.5 to join the program.

Can I withdraw from the program?

Yes, you can withdraw at any time. Just go to "Manage your programs" and click the withdraw button. Once you unregister, all promotional activities will stop immediately. If you wish to register for this program again in the future, you will need to do so manually by going to Marketing > TikTok-funded program > Co-funded Promotion > Re-register.

Can I exclude specific products from promotional activities?

Yes, you can. To exclude specific products from promotional activities, please contact your account manager. They will assist you in identifying and managing the products you wish to exclude from promotions.

How much will TikTok Shop co-fund the activities?

This is determined by the actual performance. TikTok Shop guarantees a ROI of 5x and will provide performance metrics such as seller ROI, GMV and new customers.

Where and when will I see my monthly estimated cost?

Estimated spending updates are available on the Co-fund Program registration page at the start of each month, based on the prior month's performance and ROI data.

How do you estimate the amount spent on me?

The estimated amount spent is based on historical data from the previous month and your business goals. This estimation process takes into account both past performance and the available subsidies and resources from the platform, which are designed to help increase your GMV with a minimum ROI of 5x after registering in the program.

What performance metrics can I see?

You can monitor performance on the program detail page in the Seller Center. We will provide daily updates on GMV, Order Acquired, New Customer Acquired, Seller Accumulated Spend, and Seller ROI.

Do I need to deposit money to register for this program?

No, no upfront deposit is required. TikTok Shop funds promotional activities initially, and sellers' co-funds are settled during standard payment cycles, typically 1–8 days post-delivery. Spending appears as "Co-funded promotion service fee" in statements.

FAQ regarding the free trial

FAQ Classification	Question	Answers
Function and Rules	What features are included in the "Free Trial"?	The functions during the trial period are the same as those of the official version. The platform will improve the conversion rate of your shop and increase the GMV by offering coupons and product subsidies. You can see the data tracking on the project details page.
	When does the free trial expire?	The 7-day free trial will end on August 26, 2025. During the free trial, TikTok Shop will cover 100% of your Seller Center Co-funded Promotion costs, giving you a risk-free opportunity to experience a minimum 5X return on investment. After the trial, costs will be shared between you and TikTok Shop. You can opt out at any time, even during the trial. To opt out, click here to enter the CFP page and click Withdraw.
	If I quit during the trial period before using up all 7 days, can I continue using the remaining trial days if I rejoin later?	No, you can't. The trial is a special benefit for merchants who have not signed up for the project. If you withdraw halfway, you will not be able to obtain the free trial right for the second time.
Fees and Rights	Will the free trial automatically convert to a formal program?	Yes, but you don't have to worry. After the free trial starts, you can see the remaining trial days in the Seller Center. And whether it is during the trial period or the formal program period, if you are not satisfied with the program performance, you can withdraw at any time.
	Are there any restrictions or hidden fees during the free trial period?	There are no hidden fees. The entire trial period is completely free.
Performance Tracking and Evaluation	What performance data can I see during the free trial period?	We will provide performance tracking including GMV, Order Acquired, New Customer Acquired, Seller Accumulated Spend, and Seller ROI.