What is Early Access Deal? (currently in Beta for selected sellers)

Early Access Deal is a seller-funded promotion tool designed to help you drive visibility and conversions for newly launched products. By offering a limited-time discount, this tool helps you generate excitement, increase traffic efficiency, and boost early sales performance.
When you set up an Early Access Deal, your product will also receive an "Early access deal" label, helping it stand out and improve conversion rates.

Benefits

• Drive discovery: Highlight your latest products with a “Early access deal” label. Selected products may also receive enhanced visibility through boosted exposure on specific channels.
• Improve launch performance: Increase traffic efficiency and conversion for new products.

How to Set Up Early Access Deal

Access: Seller Center -> Marketing -> Promotions -> Early Access Deal -> Create
currently in Beta for selected sellersStep 1: Fill In Basic Information

• Promotion name (Note: This is not visible to buyers)
• Promotion period (Active dates): The maximum set up is 30 days

Step 2: Promotion SettingsSelect the productsYou’ll be able to choose eligible products from your catalog.
Product eligibility

• Listed in-store for fewer than 30 days
• Not a repeated/relisted product
• Sales thresholds:
  • Sales amount less than $250
  • Order quantity fewer than 3
  • (If a product exceeds both of these thresholds, it’s considered to have passed the cold start period and is no longer eligible.)
• Inventory: more than or equal to 20 units

Choose the discount Type:

• Fixed Price: Provide a fixed product price.
• Percentage off: Offer a percentage-based discount.

Discount Rules:

• Discounted price must not exceed the product’s lowest price in the past 30 days (only referencing product discounts).
• For percentage-based discounts: the rate must be set between 10%–90%.

Purchase restriction:

• Total purchase limit: Default is unlimited; minimum must be set to 20 units.
• Customer purchase limit: Set to 1 per customer by default (cannot be changed).

Customer Display

FAQ

• How many Early Access Deals can I create at the same time?

Unlimited, as long as the products meet the eligible criteria for Early Access Deal.

• Why isn’t my Early Access Deal being displayed to customers?

If you have successfully created a Early Access Deal but the promotion is not displayed to customers, it may be due to overlapping promotions of the same product in the same period of time. The priority for the promotion to be displayed to customers is the following: Creator LIVE Flash Deal or LIVE Flash Deal > Campaign Prices > Flash Deal > Early Access Deal or Product Discount.

• Why can't I access the Early Access Deal?

The Early Access Deal is currently in beta and only available to selected sellers.
If you’re unable to access this feature, we recommend using alternative promotion tools such as Product Discount or Coupon to boost visibility and conversions.
We’re continuously working to improve and expand access to this feature—stay tuned for updates via our official newsletter and announcements in Seller Center.

• My products fit the criteria, but I can't create the early access deal. Why?

During the initial launch phase of this promotion type, some new products may not be able to participate. We apologize for any inconvenience.