TikTok Shop LIVE Promotions Tools

05/13/2026

Applies to:United States

AI Summary

TikTok Shop’s LIVE promotion tools help sellers lift conversion either in their own streams or through creators: LIVE Flash Sale, LIVE Coupon, Creator LIVE Deal, Creator LIVE Giveaway, and Creator Exclusive Price. Setup is done in Seller Center > Marketing > Promotions, with key rules including lowest-price requirements for Flash Deals, 5%+ discount for creator exclusive price, creator selection up to 50, coupon minimum discount of $0.50, and an 80%+ combined-discount alert to prevent over-discounting.

Overview

Livestreaming is one of the most powerful ways to connect with your audience, deepen engagement, and increase sales in real time. TikTok Shop offers a suite of LIVE promotion tools that turn real-time attention into real results, whether you are hosting the LIVE yourself or partnering with creators to reach new audiences.

Seller LIVE Promotion Tools

Use these tools when you are hosting your own LIVE session and want to boost urgency, participation, and conversion.

LIVE Flash Sales

A seller-funded, limited-time deal shown only during your LIVE. Includes a five minute pre-launch countdown that keeps viewers engaged and motivates action.

LIVE Coupons

A coupon customers can claim only during your LIVE, creating a real-time incentive to buy.

Partner With Creators for LIVE Promotions

Use these tools when you want creators to extend your reach, add social proof, and convert their audiences with exclusive offers. Partnering with creators gives your products access to their audiences, while exclusive promotions help strengthen conversion.

Creator LIVE Deal

A limited-time deal showcased exclusively on a selected creator’s livestream.

Creator LIVE Giveaway

An interactive prize giveaway creators can run during LIVE to attract viewers, increase engagement, and spotlight your products.

Creator Exclusive Price

A simple and highly visible way for creators to promote price-advantaged products during their LIVEs, helping drive stronger conversion through exclusive pricing.

Tool	What is it	Ideal for	Key Benefits
LIVE Flash Sale	Limited-time seller-funded deal shown only on the livestream, with countdown timer and pre-launch countdown.	When running your own LIVE and you want to spike conversion at specific moments When you have hero products that perform well on LIVE and need a timed push When you want to create urgency during demos, unboxings, or high-viewer peaks When you want to reward viewers who stay through your stream with time-sensitive offers When you want to drive an additional limited-time discount event on top of campaign prices when participating in campaigns	Drives fast, high-volume sales during the stream Creates urgency and fear of missing out through countdown timers Attracts more viewers to the LIVE with exclusive in-LIVE pricing Increases participation and interaction when paired with limited-stock signals
Creator LIVE deal	Exclusive limited-time deal shown only on a designated creator’s livestream.	When launching new SKUs and needing creator amplification When you want a creator to push specific hero products with exclusivity When commissions are low and you need another incentive for creators When you want creators to feature your product heavily during their LIVE	Reaches creator audiences you don’t normally access Gives creators a compelling reason to promote your products Offers exclusive pricing that drives stronger purchase intent Supports follower growth, longer watch time, and higher in-LIVE engagement
LIVE Coupon	A coupon buyers can claim only during LIVE.	When you want viewers to join LIVE early or stay longer When you want to convert viewers quickly with limited-time incentives When you need to stimulate buying momentum with “coupon drops” When you want to offer stronger-than-usual discounts during a LIVE window	Attracts more viewers into LIVE and keeps them engaged Boosts conversion with strategic, short-expiry coupons Flexible discounting (amount or percentage) based on your strategy Can be targeted to specific SKUs or applied shop-wide
Creator LIVE Giveaway	LIVE prize giveaway run by sellers or creators during a TikTok Shop LIVE session.	When you want spikes in comments and activity during key moments of LIVE When you want to attract new viewers using attractive prizes When you need to sustain traffic during long LIVE sessions When you want viewers to stay until the end of the stream	Drives high engagement and increased watch time Automated winner selection reduces manual work Interactive entry tasks boost comments and participation Attracts larger audiences with exclusive prizes Increases conversions by keeping viewers active throughout LIVE
Creator Exclusive Price	Price advantaged offer that only creators can promote during their LIVEs. It gives your products a special, creator focused price that is easy to feature and highly visible to viewers.	When you want to reach more creators who can promote your products in their LIVEs When you want to increase product visibility without hosting your own LIVE When you want to give creators an exclusive deal that feels compelling to their audience When you want to maintain more control over your margins while still offering an attractive price	Reach more creators and drive more sales Flexible discounting that works for you Fast setup, more visibility

How to set up a LIVE Flash Sale

Display Channel:

Account type: Official account
Channel: Livestream only

Promotion Price Requirement:

Lowest product discount price from the past 14 days and the lowest campaign price from the last 24 hours.
If there is no order history in the last 14 days, LIVE Flash Deal and Creator LIVE Flash Deal prices are required to be lower than the original price.

Number of Flash Deal products per promotional event:

Seller Center PC - Unlimited
Seller Center App: Select up to 20 products from 50 of your latest updated products.
TikTok App - Only products that were added to LIVE Shopping Bag

Step 1: Go to Seller Center → Marketing → Promotions → LIVE Flash Deal

Step 2: Register your LIVE session

Enter basic information and click Agree & Publish to proceed

Promotion name : A unique name to help you manage the promotion
Promotion period : To start immediately or schedule a start date
Products : You can select products at product-level or variation-level

How to set up a Creator LIVE deal

Display Channel:

Account type: Creator affiliate account, marketing account
Channel: Livestream only

Promotion Price Requirement:

Lowest product discount price from the past 14 days and the lowest campaign price from the last 24 hours.
If there is no order history in the last 14 days, LIVE Flash Deal and Creator LIVE Flash Deal prices are required to be lower than the original price.

Number of Flash Deal products per promotional event:

Seller Center PC - Unlimited

Step 1: Go to Seller Center → Marketing → Promotions → Creator LIVE deal

Step 2: Setting up a Creator Flash SaleEnter basic information and click Agree & Publish to proceed

Promotion type:
- Creator Flash Sale : Must be lowest price in 14 days
- Creator exclusive price: Discount rate 5% or greater
Promotion Name : A unique name to help you manage the promotion
Collaborative creators : Enter the creator's username of ID, you can select up to 50 creators
Active dates : The promotion must be more than 10 mins and less than 14 days
Products : During a LIVE Flash Sale, the creator's reserved stock will be locked. When a LIVE exclusive price is in effect, you could set a purchase limit but stock won't be locked. Please select product by SKU.

Step 3: Setting up for creator exclusive priceEnter basic information and click Agree & Publish to proceed

Promotion Name : A unique name to help you manage the promotion
Collaborative creator: You can select up to 50 creators by entering either the creator ID or creator name
Active dates, select when you want your Exclusive Price promotion to run.
Products: Select the products and SKUs for this promotion. The original price is automatically pulled from your listing.
- Deal price: Enter the discounted price.
- Total purchase limit: Specify the amount of inventory you want allocated to this promotion. By default, it is set to No limit, which means the entire inventory for the selected SKU will be included.

Note: If you select a group of creators (rather than an individual) under Collaborative creators, your total purchase limit inventory will be shared across all creators for that segment on a first-come, first-served basis. The available stock will update in real time on each creator's side, so they'll always see how much inventory remains for the promotion.

Tips for success

Announce upcoming deals in LIVE to build anticipation
Use the countdown feature to retain viewers
Offer better pricing than your standard discounts for maximum impact

How to set up LIVE Coupon

Step 1: Go to Seller Center → Marketing → Promotions → LIVE coupon

Step 2: Set up your couponEnter basic information and click Agree & Publish to proceed

Coupon name : A unique name to help you manage the coupon
Start time and end time
Coupon validity period : Choose between number of days after coupon is claimed or specific range
Coupon Settings
- Discount amount: Enter a discount of at least $0.50
- Minimum Spend : Minimum spend thresholds are applied based on the order value after all product-level discounts are deducted.
- Claimable quantity: Set and review estimated spend
- Applies to : The coupon can apply to either the entire shop or specific products.

How to set up Creator LIVE giveaway

Please refer to this guide for more details

Real Time Audit & Alert for over-discounting

If your combined promotions result in a total discount of 80% or more, you’ll see an alert before publishing. The system automatically calculates the final effective price and flags potential over-discounting, so you can review and adjust your pricing before it goes live.

You will see these alerts in several places to ensure you catch any pricing mistakes early

While Creating or Editing:

Under Promotions manage page

Detailed Breakdown: You can click into a stacking details page to see exactly which promotions are combining on a specific product, so you can troubleshoot and edit them

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