Rule Update

Starting March 18, the platform will upgrade the discount stacking rules for livestream flash sales:

• Upgraded Rule: Both LIVE Flash Sale and Creator LIVE Flash Sale now support stacking with the platform product incentive.
• Calculation Logic: The final price for users will be calculated sequentially: the flash sale discount is deducted first, followed by the platform product incentive deduction.

What is Creator LIVE Flash Deal?

LIVE Flash Deal and Creator LIVE Flash Deal is a seller-funded promotion tool that allows sellers to create limited-time deals with a countdown timer to create a sense of urgency and encourage immediate purchases. Exclusive deals sellers can provide to selected creators to be displayed only on the selected creator's LIVE channel. Customers can enjoy Creator LIVE Flash Deal by adding the product to cart and purchasing the product from the seller's or creator's livestream channel.
Tips:

• During the effective period of a LIVE Flash Deal or Creator LIVE Flash deal, campaign price and platform incentives WILL NOT be effective on the livestream channel and the LIVE Flash Deal will take priority.
• If the merchant has set the regular Flash Deal and Creator Flash Deal, the flash deal with the best price is displayed

Seller Benefits

• Boost product sales during livestream by creating urgency with limited time deals. Indicating high discounts and limited inventory to encourage buyers to make immediate purchases.
• Engage and retain your livestream audiences with LIVE Flash Deal pre-launch countdown.
• Establish and strengthen exclusive partnerships with creators

Overview of different Flash Deal Types on TikTok

Customer usage of LIVE Flash Deal in different scenarios

Customers can enjoy Creator LIVE Flash Deal price when:

1. Orders are placed during the effective promotion period and;
2. Add to cart or buy now from the live channel source or creator live channel source

Add to cart logic will save the most recent channel by SKU level

• Adds the same SKU to cart from a different channel/different creator -> change of channel source, cannot enjoy LIVE Flash Deal or Creator LIVE Flash Deal price.
• Enters other channels but does not add SKU -> does not change channel source, can enjoy LIVE Flash Deal or Creator LIVE Flash Deal price.
• Leave TikTok app and restart the app -> does not change channel's source, can enjoy LIVE Flash Deal or Creator LIVE Flash Deal price.

Create LIVE Flash Deal & Creator LIVE Flash Deal

On Seller Center PC

Entrance

• Seller Center > Marketing > Promotions > Creator Flash Deal > Create
  

Enter basic information

• Promotion Name
• Creator or Marketing account: Creator LIVE Flash Deal will be displayed on livestream channel of selected creators' or marketing accounts. Input the creator ID or marketing account, a maximum of one creator or marketing account can be selected per Creator Flash Deal promotion.

Eligibility criteria:

• Creator has to be in the same country as the seller.
• Creator can not be an official seller account or marketing account.

• Promotion Period: Schedule the start and end date and time for your Flash Deal

For LIVE Flash Deal:

• Effective immediately: Flash Deal will take effect within 1 minute after submission, and the pre-launch time will be automatically adjusted to less than 1 minute.
• Schedule start date: Flash Deal will be valid within the specified time, and the pre-launch time will be set at 5 minutes by default.

Pre-Launch Display Logic

• Pre-Launch is only available for LIVE Flash Deal
• Pre-Launch price countdown will use the lowest price of the product variation to be displayed on the product card.

If seller submits LIVE Flash Deal for some of the variations and the deal price is higher than the lowest price in the product variation, there will be no pre-launch countdown and the product card will display the lowest price of the product variation.

• Example: Product 1
  • SKU A: $100 -> No LIVE Flash Deal price -> $100 will be shown on the product card.
  • SKU B: $120 -> $110 LIVE Flash Deal price
  • SKU C: $140 GB -> $130 LIVE Flash Deal price

Select ProductsWhen setting up your Flash Deal promotion, you can set the discount either on product-level or variation level.
You can select products from your existing product list by clicking Select online or Batch upload.
If you select Product-level, you will set the deal price on a product dimension, which means all variations under the product will be adjusted to the same price. Note that percentage calculation will be based on the lowest SKU price.
If you select Variation-level, you will set the deal price on a variation dimension.
Set Flash Deal priceThe Deal Price for Flash Deals can be configured either as a fixed price or percentage off. You can choose to edit the deal price, total purchase limit, and buyer purchase limit individually or in bulk.

• Fixed price: Reduce the price by setting a fixed amount
• Percentage: Reduce the price by setting a percentage
• Total purchase limit: The total limit for this Flash Deal promotion cannot exceed the product's stock value.
• Buyer purchase limit: The maximum quantity that each customer can purchase.

You can choose to edit the deal price, total purchase limit, and buyer purchase limit individually or in bulk.
Tips: View the details of the Flash Deal price requirement and submit your Flash Deal Price. A warning message will be shown if the submitted price does not follow the price requirement.

• LIVE Flash Deal & Creator LIVE Deal price requirement: Lowest product discount price from the past 14 days and the lowest campaign price from the last 24 hours.

Reserved Stock (Creator Live Flash Deal only):

• When a quantity is set, the stock is locked and only available for sale at the Flash Deal Price during the creator's LIVE channel.
• The total inventory will be reserved from the available quantity upon setting up the promotion. After the Creator Flash Deal promotion ends, any remaining unsold units will revert to the total available stock.

SubmitOnce you have reviewed the Flash Deal promotion details, click Agree & Publish. A confirmation page will appear with a link to contact your creator.
To ensure the Creator Flash Deal is effective, sellers must set up and assign the promotion to the creator in the Seller Center. Additionally, the creator must configure the deal in the Live Manager before going live.

Manage Creator LIVE Flash Deal

On Seller Center PC

Entrance

• Visit Seller Center > Promotions > Promotion Tools > Manage your promotions
  

To manage a LIVE Flash Deal promotion on the Seller Center PC, visit Manage your promotion to view the details of ongoing, upcoming and deactivated promotions.

• Click Duplicate: To copy the Flash Deal promotion setting to help you quickly set up another promotion.
• Click Deactivate to end a Flash Deal promotion

FAQ

1. If I have multiple discounts applied to the same product, which price will take effect. How come my Flash Deal price is not displayed to customers?

If you have an "ongoing' Flash Deal but the deal price is not displayed to customers, you may have the same product submitted in another promotion during the same period. The price priority sequence on TikTok Shop is the following: Creator LIVE Flash Deal = LIVE Flash Deal, Campaign price, Flash Deal, Product Discount. If there are multiple Flash Deal types active on the same product, Creator LIVE Flash Deal will display the best price.

• If Creator LIVE Flash Deal and Flash Deal are created for the same product, both prices will take effect in the corresponding channels. If Creator LIVE Flash Deal price is higher than Flash Deal price, then Flash Deal price will be displayed for creators.
• If the LIVE Flash Deal and Campaign Price are created for the same product, the LIVE Flash Deal price will take priority in livestream channel.
• If the Campaign price and Flash Deal are applied for the same product, then the Campaign price will take priority.

2. How many Flash Deal promotion events can I create?

There is no limit to creating Flash Deal promotion events. However, some Flash Deal types do not allow the same product to overlap during the same period.

For example: Product A is configured in multiple flash deal promotion events

• Flash Deal + LIVE Flash Deal = Promotion cannot be created, the first one set will take priority.
• LIVE Flash Deal + Creator LIVE Flash Deal = Both promotions can be created, display LIVE Flash Deal price and display Creator LIVE Flash Deal price for the selected creators' livestream channel. If Creator LIVE Flash Deal price is higher than LIVE Flash Deal price, then LIVE Flash Deal price will be displayed for creators.
• Creator LIVE Flash Deal for Creator A + Creator LIVE Flash Deal for Creator B = Both promotions can be created, display Creator LIVE Flash Deal price for each creator.

3. When there are multiple variations for a product with different prices, what happens when I fill in the "percentage off" value?

If you configure the promotion based on product level, the "percentage off" and "amount off" values will calculated based on the lowest price product variation, and show only one price. If you wish to configure different prices for the variation, we recommend choosing variation level configuration.

4. Can I remove or change the pre-launch time on LIVE Flash Deal?

No, you cannot remove the pre-launch countdown timer and the pre-launch time will be set at 5 minutes by default.

5. How many creators can be chosen when creating Creator LIVE Flash Deal?

Each Creator LIVE Flash Deal can only be bound to one creator.

6. Is there a restriction of which creators can be chosen to offer Creator LIVE Flash Deal to?

No. Any creator can be eligible for Creator LIVE Flash Deal as long as the creator is from the same operating country as the seller and the creator can not be under a seller official account or marketing account.

7. Do the creator and seller need to have an active affiliate plan (shop plan, open plan, target plan) for the seller to be able to offer the Creator LIVE Flash Deal?

Yes, the seller needs to have any active affiliate plan (shop plan, open plan or target plan) with the designated creator and the creator needs to add seller's product to their LIVE Shopping Bag for the Creator LIVE Flash Deal to display to customers.

8. How will creators be notified that they have received a Creator LIVE Flash Deal and where can the creator see more details of the promotion (promotion period, total purchase limit, etc.)?

The creators will not be notified that they have received a Creator LIVE Flash Deal. The deal price will be automatically displayed to the designated creator livestream channel during promotion period if there is an active affiliate plan and the product has been added to creator's LIVE Shopping Bag.

9. Do customers need to check out immediately in livestream sessions to enjoy the LIVE Flash Deal and Creator LIVE Flash Deal?

Customers will only see LIVE Flash Deal and Creator LIVE Flash Deal in the livestream session, they can choose to add to cart or purchase immediately. If customers choose to add to cart, the price of the LIVE Flash Deal and Creator LIVE Flash Deal in customer's shopping cart is valid during the effective promotion period.

10. Can my Flash Deal and my LIVE Flash Deal products be used together with all seller and platform promotions?

Flash Deal and Creator/LIVE Flash Deal cannot be stacked with several platform funded promotions and seller funded promotions including platform product incentive, platform co-funded incentive, seller product discount, seller Bundle Deal, Campaign price, seller Buy More Save More