Product Overview

The Review Coupon is a TikTok Shop promotion tool designed to help you collect detailed product reviews. You fund the coupon, and our system automatically issues it to buyers who meet the review criteria. This incentivizes customers to share richer feedback, boosting your product credibility, conversions, and repeat purchases.

Key Benefits

• Generate Credible Detailed Reviews: Incentivize buyers to leave rich reviews with images/videos or detailed text (11 words) to drive conversions.
• Enhance Product Credibility: By encouraging high-quality reviews, this feature helps you establish a seamless review collection process that enhances product credibility and strengthens customer trust.
• Boost marketplace growth: Detailed, high-quality feedback builds shopper confidence, leading to more conversions and repeat purchases.

How It Works

Step 1: Log in to Seller Center

• From the left-hand menu, click Marketing, select Promotions.
• In the Coupons section, find Review Coupon.
• Click Create to start setting up your promotion.
  

Step 2: Create the coupon

On the creation page, you'll set up the promotion details

• Fixed amount: Must be at least $3 off.
• Discount range: You can set percentage-off coupons between 5% and 50%.

• Promotion name: A unique name to help you manage the promotion
• Claim period: The duration during which buyers can submit a qualifying review and receive a coupon. The minimum duration is 30 days and the maximum is 180 days
• Coupon validity period: How long the coupon is valid after it's claimed, with a default of 60 days and a maximum of 180 days.
• Coupon settings: You can choose between a fixed-amount coupon or a percentage-off coupon.

Pro tip: You can't set a maximum discount for percentage-off coupons. This prevents bad user experience (e.g., 20% off $50 orders, capped at $1). Instead, we recommend using the claimable quantity field to manage budget exposure. For example, if you set 20% off $30 orders, the discount could grow large, limit the number of claimable coupons to stay in control.

• Product selection: You can apply the coupon to all products in your store.
• Trigger: The coupon is automatically issued when users submit VHQ reviews (11+ words or media such as a photo/video) for a qualifying product
  

Step 3: Manage promotions

After creating a promotion, go to the Manage Your Promotions tab to view an overview of all promotions by status. From there, you can take actions such as viewing campaign data, duplicating a promotion, or deactivating it

Step 4: Reviewing performance

There are two ways to review the performance of your review coupons:
Option 1: Go to the Manage Your Promotions tab, select your Review Coupon promotion, and click View Data under Action to see its performance.
Option 2: In Seller Center, go to the left-hand menu and select Products > Product Rating. Under the Incentivized Review tab, you’ll see a table with details of both ongoing and past review promotions. For more information, refer to the Product Ratings feature guide.

Customer's Experience

Reviews from promotional activity will be labeled with an “Verified purchase Incentivized Review” tag.

Q&A

Q: What are the conditions for a consumer to receive a review coupon?A: To get a coupon, a consumer must purchase one of the specified products and submit a product review of at least 11 words or with just media (pictures or videos). The review must also be approved by TikTok and meet the requirements.
Q: Do negative reviews qualify for a coupon?A: Yes, as long as the review meets the requirements (11+ words or media) and is approved by the platform, a buyer will receive a coupon regardless of whether the review is positive or negative.
Q: Can review coupon be used with other promotions?A: Review coupons can be combined with single or multi-product promotions (such as product discounts, flash sales, product subscriptions, early access deals, Buy More Save More, and Gift with Purchase) and free shipping promotions. However, they can't be stacked with other seller coupons, including regular, follower, or promo codes
Q: Can I have multiple review coupon promotions running at the same time?A: No, there can be only one active review coupon at a time. However, you can create a new review coupon if its start and end dates don't overlap with an existing promotion.
Q: What is the maximum number of products I can select for a review coupon promotion?A: You can select up to 2,000 products for a single review coupon promotion
Q: Will the product review indicate it was received through a promotion?A: Yes. Reviews from promotional activity will be labeled with an “Verified purchase Incentivized Review” tag.
Q: How many seller-funded reviews can each I get for each product?A: Each order with a review counts separately. For example, if a shopper buys the same product twice in different orders and reviews both, they can receive 2 coupons. However, shoppers can only use one review coupon per order.