Introduction of product discount, how to create, view, edit, terminate it and how consumers participate in.

---

What is Product Discount

Product discount is a promotional tool for sellers to set discounts. It supports setting percentage off (such as 20% off) or fixed price (such as $20), which can be set by sellers in the Seller Center

• The benefits of using Product Discount?
• Stay price-competitive against other sellers. Let them know that your shop offers a better deal than other sellers who are selling similar products.
• Simple and flexible tool to adjust accordingly to Seller and trends.

Notes on use:

• When multiple discounts are applied to a product, the front-end automatically displays the most favourable price for consumers.
• Flash Deal takes precedence and its price will be displayed instead.
• Product discounts apply to the Product or Variation dimension.

Discount rate: Currently, you can set a discount rate between 1% and 99%. Starting September 30, 2024, the range will be adjusted to 5% to 90%.

How to create a Product Discount

Entrance

• Seller Center -> Promotions -> Promotional Tools -> Product Discount -> Create

Fill in the Basic Information

• Promotion Name

PeriodPro tip:Discount periods are usually about 14 days. Set yours according to your business needs:

• Discounts with a shorter duration are more likely to create a sense of urgency, and will drive immediate purchase.

Discounts with a longer duration are more likely to help products with low sales.

• Percentage Off
• Fixed Price

• Discount Type

Note：💡Fixed price do not work for shopify sellers.

• A fixed price discount is set for a multi-SKU product, and the price will be applied to all SKUs

Select Products

• Click on "Select products"
• Two ways to set "Discount Details" and "Purchase Limit"
• Individually
• After filling in the information in "Discount Details" and "Purchase Limit" at the top, check all the products, and click "Update" to perform bulk changes
• If the Purchase limit is set to a specific value (such as n), the user can buy n pieces per sku under the product, instead of only n pieces of one product

Submit

---

How to bulk set up promotion

1. Select products and download the Excel template

From the Product Discount page:
Select Products > Bulk upload > Download Template

2. Generate your Product and SKU IDs

Product IDs and SKU IDs are required in the bulk upload template. To export this from your product list:
Click 'Explore ID' or head to the Products > Batch Tool tab to generate the Product IDs from the template. You will be brought out from the Promotions tab.
The template can be downloaded from the 'Actions' column
These 2 parameters are needed when making a bulk upload later.

3. Fill in Excel

• Download different excel templates depending on the selected Product or Variation.
• Fill in the information

Example:

4. Upload Excel

• Add file
• Only "xlsx" format is supported

5. Results

• All successful:

• Partially successful:

• All failed:

• If the upload fails completely/partially successfully, you can choose to go back to the upload step to get a revised excel for further actions.
  • Possible reasons for failure:
    • Large file
    • File format error
• Upload Excel again after modifying the information
  • Excel will show why the upload failed

Remove 'The reason for failure' column from the revised file when re-uploading to allow it to be uploaded.

• Changes that are successfully uploaded will be displayed in the "Products" list

How to view, edit and terminate product discount

Entrance

• Seller Center -> Promotions -> Sales Promotions -> Product Discount -> My Promotions

Check, Edit or Terminate the Promotion

• Edit
• Deactivate

Tips: Actions that can be performed in each status

Status	Action
Upcoming	Edit\Deactivate\Duplicate
Ongoing	Edit\Deactivate\Duplicate
Deactivate	Duplicate
Expired	Duplicate

Seller Center App

How to create a Product Discount on the Seller Center App

Entrance

Home -> Promotions -> Product Discount -> Create Product Discount

---

How consumers participate in product discount

Place an order in PDP

Enter the product details page through showcase, short video, live broadcast room and other channels;Users can see the discount rate and the original product price of the product

Place an order in LIVE

Place an order directly in the live broadcast room;Users can see the discounted pricePro Tip:

• If your sales aren't improving after introducing competitive prices with Discount Promotions, it may be time to work on other factors.
• Increase awareness of your products with TikTok Ads.

FAQ

Why doesn’t my product discount show a strikethrough after I set it up?To maintain customer trust in our platform, strikethrough pricing may not be displayed on your product listings under certain circumstances:

• For newly listed products without any sales history, if TikTok cannot verify the provided retail or list price, strike-through pricing may not be displayed initially. Once the product generates sales that align with the retail or list price, the strike-through pricing may appear.
• For products with a sales history, strike-through pricing may not be shown to customers if potential misleading marketing is detected with the seller's retail/list price. This is caused by the seller setting a price that does not align with the historical price paid for that item. Sellers are advised to review and adjust their retail/list prices to ensure they reflect the true retail value of the item.