How to Use Product Discount

Introduction of product discount, how to create, view, edit, terminate it and how consumers participate in.

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What is Product Discount

Product discount is a promotional tool for sellers to set discounts. It supports setting percentage off (such as 20% off) or fixed price (such as $20), which can be set by sellers in the Seller Center
The benefits of using Product Discount?

• Stay price-competitive against other sellers. Let them know that your shop offers a better deal than other sellers who are selling similar products.
• Simple and flexible tool to adjust accordingly to Seller and trends.
• Notes on use:
  • When multiple discounts are applied to a product, the front-end automatically displays the most favourable price for consumers.
  • Flash Deal takes precedence and its price will be displayed instead.
  • Product discounts apply to the Product or Variation dimension.

Discount rate: Currently, you can set a discount rate between 1% and 99%. Starting September 30th, the range will be adjusted to 5% to 90%.

How to create a Product Discount

Entrance

• Seller Center -> Promotions -> Promotional Tools -> Product Discount -> Create
  
  

Fill in the Basic Information

• Promotion Name
• Period

Pro tip:Discount periods are usually about 14 days. Set yours according to your business needs:

• Discounts with a shorter duration are more likely to create a sense of urgency, and will drive immediate purchase.
• Discounts with a longer duration are more likely to help products with low sales.
• Discount Type
  • Percentage Off
  • Fixed Price
    

Note：💡Fixed price do not work for shopify sellers.

• A fixed price discount is set for a multi-SKU product, and the price will be applied to all SKUs

Select Products

• Select Product level or SKU level
• Click on "Select products"
• Two ways to set "Discount Details" and "Purchase Limit"
  • Individually
  • After filling in the information in "Discount Details" and "Purchase Limit" at the top, check all the products, and click "Update" to perform bulk changes
  • If the Purchase limit is set to a specific value (such as n), the user can buy n pieces per sku under the product, instead of only n pieces of one product
    
    

Submit

How to bulk set up promotion

Select products and download the Excel template

From the Product Discount page:Select Products > Bulk upload > Download Template

Generate your Product and SKU IDs

Product IDs and SKU IDs are required in the bulk upload template. To export this from your product list:Click 'Explore ID' or head to the Products > Batch Tool tab to generate the Product IDs from the template. You will be brought out from the Promotions tab.The template can be downloaded from the 'Actions' columnThese 2 parameters are needed when making a bulk upload later.

Fill in Excel

• Download different excel templates depending on the selected Product or Variation.
• Fill in the information

Example:

Upload Excel

• Add file
• Only "xlsx" format is supported
  

Results

• All successful:
• Partially successful:

All failed:

• If the upload fails completely/partially successfully, you can choose to go back to the upload step to get a revised excel for further actions.
  • Possible reasons for failure:
    • Large file
    • File format error
• Upload Excel again after modifying the information
  • Excel will show why the upload failed
    

Remove 'The reason for failure' column from the revised file when reuploading to allow it to be uploaded.

• Changes that are successfully uploaded will be displayed in the "Products" list
  

How to view, edit and terminate product discount

Entrance

• Seller Center -> Promotions -> Sales Promotions -> Product Discount -> My Promotions
  

Check, Edit or Terminate the Promotion

• Edit
• Deactivate
  

Tips: Actions that can be performed in each status

Real Time Audit & Alert for over-discounting

If your combined promotions result in a total discount of 80% or more, you’ll see an alert before publishing. The system automatically calculates the final effective price and flags potential over-discounting, so you can review and adjust your pricing before it goes live.
You will see these alerts in several places to ensure you catch any pricing mistakes early
While Creating or Editing:Under Promotions manage pageDetailed Breakdown: You can click into a stacking details page to see exactly which promotions are combining on a specific product, so you can troubleshoot and edit them

How to set it up in seller app?

Seller App

How to create a Product Discount

Entrance

- Home -> Promotions -> Product Discount -> Create Product Discount

How consumers participate in product discount

Place an order in PDP

Enter the product details page through showcase, short video, live broadcast room and other channels;
Users can see the discount rate and the original product price of the product

Place an order in LIVE

Place an order directly in the live broadcast room;
Users can see the discounted price
Pro Tip:

• If your sales aren't improving after introducing competitive prices with Discount Promotions, it may be time to work on other factors.
• Increase awareness of your products with TikTok Ads.

FAQ

• Why doesn’t my product discount show a strikethrough after I set it up?

To maintain customer trust in our platform, strikethrough pricing may not be displayed on your product listings under certain circumstances:

• For newly listed products without any sales history, if TikTok cannot verify the provided retail or list price, strike-through pricing may not be displayed initially. Once the product generates sales that align with the retail or list price, the strike-through pricing may appear.
• For products with a sales history, strike-through pricing may not be shown to customers if potential misleading marketing is detected with the seller's retail/list price. This is caused by the seller setting a price that does not align with the historical price paid for that item. Sellers are advised to review and adjust their retail/list prices to ensure they reflect the true retail value of the item.