Tiktok Shop Academy

LIVE Coupon

09/11/2025

Promotion Tools

What is it?

  • LIVE Coupon is a coupon set you create that customers can only claim during a LIVE.

The benefits of LIVE Coupon

  • Attract more viewers to your LIVE and increase traffic.
  • Strategically set vouchers to improve conversion rate.
Tips for using LIVE Coupon:
  • Preheat your LIVE with a short video or send messages covering LIVE exclusive coupons to your followers
  • Better discounts than that funded by platform
  • Set the shorter redemption time, and encourage viewers to place orders during LIVE
  • Use billboard to display the coupon discount

Who uses it？

  • Sellers

How to use it?

How to set LIVE Coupon

Entrance

  • Seller Center -> Marketing -> Promotions -> LIVE Coupon
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Coupon set up

Set up your LIVE Coupons
  1. LIVE task - no task required but coupon can only be redeemed during LIVE
  2. Coupon name - name this coupon (note that this is NOT visible to your shoppers)
  3. Set a start and end time
  4. Set a coupon validity period
  5. Under Coupon settings, determine whether you want it to be an amount off or a % off
  6. Determine whether the coupon will apply to all products or specific ones
  7. Confirm Terms and Conditions
  8. Hit Agree & Publish on the top right corner
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How to manage LIVE Coupon

Entrance

  • Seller Center -> Marketing -> Promotions -> Manage your Promotions
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My promotions

This section allows you to view the details of ongoing, upcoming and deactivated promotional campaigns.
  • Edit
  • Deactivate
  • Duplicate
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How customers join LIVE Coupon

  • Customers can click on the “Pink Voucher” icon to see what coupons they can claim and use.imageimage

FAQ

  1. Can I set a limit for the total claimable quota and number of uses of a LIVE Coupon per customer?
Yes, you can set a limit for the claimable quota and number of claims per customer when creating a LIVE Coupon. The quota is applied on a coupon level and not a task level.
  1. Do all of my linked accounts (TikTok official accounts and marketing accounts) receive a LIVE Coupon if I create one and set the total claimable quota and number of claims per customer?
Yes, linked accounts are treated the same as any other accounts for Coupon claim and use.
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