LIVE Coupon

09/11/2025

Promotion Tools

Summary

What is a LIVE Coupon on TikTok Shop and how does it benefit sellers?

  • LIVE Coupon is a time-limited discount coupon that customers can claim only during a LIVE stream, designed to attract more viewers and increase traffic.
  • It helps sellers strategically boost conversion rates by offering exclusive, better discounts than platform-funded ones during the LIVE event.

How can sellers create, manage, and optimize LIVE Coupons effectively?

  • Sellers create LIVE Coupons via Seller Center > Marketing > Promotions > LIVE Coupon, setting coupon name, discount type, validity, and applicable products, then publish.
  • Manage ongoing or upcoming LIVE Coupons under Seller Center > Marketing > Promotions > Manage your Promotions, with options to edit, deactivate, or duplicate campaigns.

What are the key tips for maximizing the impact of LIVE Coupons during a LIVE stream?

  • Preheat your LIVE with teaser videos or messages highlighting exclusive LIVE Coupons to followers.
  • Use shorter redemption times and display coupons prominently (e.g., via billboards) to encourage immediate purchases during the LIVE.

How do customers claim and use LIVE Coupons, and what limits can sellers set?

  • Customers claim LIVE Coupons by clicking the “Pink Voucher” icon during the LIVE stream and can use them only within the set validity period.
  • Sellers can limit the total claimable quota and number of claims per customer at the coupon level; linked accounts share the same claim rules.

What is it?

  • LIVE Coupon is a coupon set you create that customers can only claim during a LIVE.

The benefits of LIVE Coupon

  • Attract more viewers to your LIVE and increase traffic.
  • Strategically set vouchers to improve conversion rate.
Tips for using LIVE Coupon:
  • Preheat your LIVE with a short video or send messages covering LIVE exclusive coupons to your followers
  • Better discounts than that funded by platform
  • Set the shorter redemption time, and encourage viewers to place orders during LIVE
  • Use billboard to display the coupon discount

Who uses it？

  • Sellers

How to use it?

How to set LIVE Coupon

Entrance

  • Seller Center -> Marketing -> Promotions -> LIVE Coupon
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Coupon set up

Set up your LIVE Coupons
  1. LIVE task - no task required but coupon can only be redeemed during LIVE
  2. Coupon name - name this coupon (note that this is NOT visible to your shoppers)
  3. Set a start and end time
  4. Set a coupon validity period
  5. Under Coupon settings, determine whether you want it to be an amount off or a % off
  6. Determine whether the coupon will apply to all products or specific ones
  7. Confirm Terms and Conditions
  8. Hit Agree & Publish on the top right corner
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How to manage LIVE Coupon

Entrance

  • Seller Center -> Marketing -> Promotions -> Manage your Promotions
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My promotions

This section allows you to view the details of ongoing, upcoming and deactivated promotional campaigns.
  • Edit
  • Deactivate
  • Duplicate
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How customers join LIVE Coupon

  • Customers can click on the “Pink Voucher” icon to see what coupons they can claim and use.
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FAQ

  1. Can I set a limit for the total claimable quota and number of uses of a LIVE Coupon per customer?
Yes, you can set a limit for the claimable quota and number of claims per customer when creating a LIVE Coupon. The quota is applied on a coupon level and not a task level.
  1. Do all of my linked accounts (TikTok official accounts and marketing accounts) receive a LIVE Coupon if I create one and set the total claimable quota and number of claims per customer?
Yes, linked accounts are treated the same as any other accounts for Coupon claim and use.
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