What is Gift with Purchase?

Gift with Purchase (GWP) is a Seller-funded promotion tool where they can encourage buyers to make a purchase by offering free gifts. GWP can entice buyers to meet a certain purchase criteria on a selected set of products (buy X items, get Y set of gifts). For example, it can also be centered around a specific product.

Why should sellers use Gift with Purchase?

• Increase basket size and average order value (AOV)
• Improve conversion rate of orders
• Expose new products: GWP can be used for new product launches to explore and test your new products to customers.How to create a Gift with Purchase?

Gift Type

GWP promotions can be configured with two types of gifts:

• Gift items for sale: Products listed for sale in the shop can be added as gifts in a GWP promotion and can be purchased as standalone products. Gift stock will be shared with the product's total inventory, claiming the product as a gift will deduct stock from the product's total inventory.
• Gift items not-for-sale: Products listed as not-for-sale in the shop can be added as gifts in a GWP promotion. Not-for-sale products cannot be purchased as standalone products and will not appear on the shop page, search or recommendations.

Entrance

• Visit Seller Center > Marketing > Promotion Tools > Gift with Purchase > Create

Enter GWP Information

• Promotion name
• Active dates: Select the dates and time when the promotion starts and ends (minimum 10 minutes, maximum 30 days).
• Minimum purchase requirement: Minimum purchase amount of $XX / Minimum purchase quantity of X items

Select Main Products

• You can select up to 100 main items in a GWP promotion
• Please ensure that the main products and gifts share the same warehouse and shipping method.
• The main product chosen here can no longer be selected as a gift in the next step.

Gift Instructions

• The selected gifts must be a product listed on TikTok Shop with at least 1 stock active.
• The total value of each gift set can't exceed $75 USD.
• Main items and gifts must share the same warehouse and shipping method to ensure a successful transaction during check-out.
• Gifts must be active products publicly available on TikTok and can be purchased individually without the main item(s). Currently, gifts in GWP promotion do not support free samples or not-for-sale products.
• Combined products can't be added as gifts.
• A maximum of five gifts can be added to each gift set.
• Customers can't choose the gift items within the gift set. They will receive all gift items in the gift set if they meet the order purchase threshold.
• Gift set quantity is the maximum amount of gift(s) you plan to offer to customers for this promotion.
• Toggle on Limit to one use per customer if you want buyers to enjoy the GWP promotion only once.

Create Not-For-Sale ProductsIf you would like to create a GWP promotion with a free sample or not-for-sale gift item, you need to create a not-for-sale product first. Not-for-sale products are only available as gifts through the GWP promotional tool. They can not be purchased separately and will not appear on the shop page, search or recommendations.

• Visit Seller Center > Products > Manage Products > Add new product > Not-for-sale product

• Fill in all the mandatory fields and attributes.
• Click "Submit for review", once the not-for-sale product is approved and active, it can be selected as a not-for-sale gift item in the GWP promotion.
• Filter "Sale Type" and choose not-for-sale to easily find not-for-sale products listed in your shop.

Note:

• Avoid uploading the same product as a sellable product and a not-for-sale product, as there is a high probability of the product getting rejected during product listing moderation.
• If your product is rejected during moderation, please refer to the rejection message provided on the "Manage Products" tab on Seller Center

How to manage Gift with Purchase?

Entrance

• Visit Seller Center > Marketing > Promotion Tools > My promotions

Manage GWP Activities

• View: Click on the promotion name to see more information about it. You can also monitor the usage budget here.
• Edit: Click to edit upcoming or ongoing promotions
• Deactivate: Click to deactivate an upcoming or ongoing promotion.
• Duplicate: Duplicate your past promotions for a faster set-up.

Shipping and Return of "Free Gifts"

• The seller is responsible for shipping costs of the main items and free gifts.
• For a return request which involves all the main items in an order, any free gifts included in the promotion need to be returned together. If the gift is returned damaged or not returned at all, the Seller has the right to reject the order refund request.
  • Return of all main items = Buyer needs to return the gift with the main items.
  • Return partial of main items = If the order still meets the minimum criteria, the buyer may keep the gifts.

Stacking logic

• Gift with Purchase can be applied together with other Seller promotion tools – excluding Buy More Save More. Sellers will not be able to create GWP and BMSM on the same products during the same period.

FAQ

1. How many GWPs can be active at the same time?

Unlimited – Sellers can create multiple GWP promotion events.

2. How many main items and gifts can be set per promotion event?

Each GWP promotion can have a maximum of 100 main items selected in the product pool and Sellers can select a maximum of five gifts.

3. Is it possible to set the total number of gift sets, and what happens if they run out?

Yes – Sellers can set total numbers of gift amounts for each tier. If the gifts have all run out, users cannot see this promotion anymore. Sellers can increase the gift claim limit to keep the promotion active

4. Can Sellers limit the GWP promotion usage quota per buyer?

Yes – while setting up the GWP promotion, Sellers can turn on Limit to one use per customer and the buyer will be able to enjoy either tier in the GWP promotion once.

5. Can buyers enjoy more than one GWP in one order?

Yes – they can enjoy different GWP promotions in the same order.
For example:

• GWP 1: Buy 2 items, get gift A
• GWP 2: Buy 3 items, get gift B
• A Buyer who purchases 5 items in the product pool will receive gifts A and B.
• The eligible items from GWP 1 and GWP 2 must be different

6. Can buyers purchase the same products to enjoy the GWP promotion?

Yes – buyers can purchase any main item selected in the product pool by the Seller.
For example:

• GWP 1:
  • Tier 1: Buy 2 items, get gift A
  • A Buyer who purchases Product B + Product B in the product pool will receive gift A.

7. For the SKUs that are chosen as "free gifts" in the GWP promotion, when buyers purchase and order with GWP, will the stock be deducted from the total inventory in the Seller Center?

Yes - GWP promotion deducts stock from seller center inventory

8. If Sellers' products and gifts are located in multi-warehouses, can they use GWP promotion?

No – all main items and gift items in a GWP promotion must share the exact same warehouse(s). Sellers will not be able to choose products from different warehouses when creating a GWP promotion.

9. What is the return policy of orders with GWP promotion?

For a return request which involves all the main items in an order, any free gifts included in the promotion shall be returned together. If the gift is returned damaged or not returned at all, the Seller has the right to reject the order refund request.
For example:

• Return of all main items = Buyer needs to return the gift with the main items.
• Return partial of main items = If the order still meets the minimum criteria, the buyer may keep the gifts.

10. How come I cannot select a not-for-sale gift item when creating a GWP promotion?

Ensure you have created the not-for-sale product in the "Manage Products" tab on Seller Center before configuring the GWP promotion. Once the not-for-sale product has been approved by the platform with an active status, the not-for-sale product will be available for selection as gifts in the GWP creation page.