How to Use Seller Flash Sale
AI Summary
Seller Flash Sale lets sellers run limited-time discounts in Seller Center at the product or SKU level to boost urgency, visibility, and sales. It overrides the displayed price, isn’t available for Shopify sellers, and discount rates are currently 5%–99%, changing to 10%–90% from September 30. Set it up via Seller Center → Marketing → Promotions → Flash Sale or the seller app, then choose products, deal prices, and purchase limits.
What is Seller Flash Sale
Seller Flash Deal is a promotion tool in the Seller Centre to create limited-time promotions.The benefits of using Flash Sale
- Create a sense of urgency by indicating high discounts or limited inventory, encouraging users to make immediate purchases.
- Boost sales of best-selling products or clearance items.
- More visibility! Get more views, clicks and orders
- Have higher chances of products getting sold out
- More visits to your shop, increasing exposure to other products
- Notes on use:
- Flash Sale takes precedence and its price will be displayed instead.
- Flash Sale apply to the Product or SKU dimension
- Flash Sale does not work for shopify sellers.
How to create Flash Deal
Entrance
- Seller Center->Marketing -> Promotions -> Flash Sale-> Create
Basic Information
You need to add the following basic information about your Flash Sale:- Promotion Name
- Promotion Period
- Set yours according to your business needs.
Select Products
- Select Product level or SKU level
- Two ways to set "Deal Price" and "Purchase Limit"
- Need to be set separately
- After filling in the information in "Deal Price" and "Purchase Limit" at the top, check all the products, and click "Update" to perform batch settings
- If the purchase limit is set to a specific value (such as n), the user can buy n pieces per SKU under the product, instead of only n pieces of one product
- The setting of Flash Deal must meet the requirements. You can check the details from the information mentioned above.
- Add products that are seeing a sudden surge in demand (Trending Products) to maximise your sales potential.
- Ensure the products with flash deals are enticing enough to drive a stronger call-to-action of the buyers and increase overall store traffic.
Submit
How consumers participate in seller Flash Deal
Place an order in PDP
Enter the product details page through the showcase, short video, live broadcast room and other channels;More visibility! Users can see the "Flash Deal" logo and the remaining time of the Flash Deal; they can also see the Flash Deal price and the original price of the product.
Place an order in LIVE
Consumers can place an order directly during the Livestream;Users can see the 'lightning' logo of the Flash Deal information and the remaining time of the Flash Deal, as well as the Flash Deal price of the product.
How to set it up in seller app?
Seller App
How to create a Flash Deal
Entrance
- Home -> Promotions -> Flash Deal -> Create Flash Deal
FAQ
- Why doesn’t my product discount show a strikethrough after I set it up?
- To maintain customer trust in our platform, strikethrough pricing may not be displayed on your product listings under certain circumstances:
- For newly listed products without any sales history, if TikTok cannot verify the provided retail or list price, strike-through pricing may not be displayed initially. Once the product generates sales that align with the retail or list price, the strike-through pricing may appear.
- For products with a sales history, strike-through pricing may not be shown to customers if potential misleading marketing is detected with the seller's retail/list price. This is caused by the seller setting a price that does not align with the historical price paid for that item. Sellers are advised to review and adjust their retail/list prices to ensure they reflect the true retail value of the item.